Wahlburgers

Wahlburgers
Privately held company
Industry Food service
Founded Hingham, Massachusetts, 2011
Founder
Area served
 31 locations in North America
Products Hamburgers, sandwiches, hot dogs, salads, cocktails, desserts and merchandise
Services Restaurant, bar and take-out
Website

Wahlburgers is a casual dining burger restaurant and bar. The chain has 26 restaurants[1] and the original location is in Hingham, Massachusetts, a town just outside the Boston area. It is owned by chef Paul Wahlberg in partnership with two of his brothers, actors Donnie and Mark.

The chain is the subject of the television series, Wahlburgers; on February 10, 2014, A&E ordered an initial order of 18 episodes of Wahlburgers.[2]

Restaurant

Origins

In 2011, an equity group that includes Mark Wahlberg, Donnie Wahlberg, and Paul Wahlberg licensed the name "Wahlburger" from Tom Wahl's for use in their own restaurant.[3][4] The family also owns and operates another restaurant named Alma Nove, which opened prior to Wahlburgers. Its name is derived from the name of the brothers' mother and the fact that she had nine children ("nove" being Italian for nine).[5][6]

History

The first Wahlburgers opened in Hingham, Massachusetts,[7] near Alma Nove, the pre-existing restaurant operated by Paul Wahlberg.

The second Wahlburgers opened in Toronto, Ontario, Canada.[8][9] A soft launch occurred in early 2014 November, with the official launch happening on November 15, 2014.

Wahlburgers in Orlando, Florida

On February 18, 2016, an Orlando, Florida, location held its red carpet grand opening. Chef Paul and Mark were in attendance.[10]

In December 2014, twenty-seven new locations were planned to be opened, with seven of them being in the New York City area.[10]

Wahlburgers announced its first South Carolina location in 2016, at Myrtle Beach's Broadway at the Beach. Three more Carolinas locations are planned.[11]

In 2017, it was announced the Wahlburgers would open a store on historic Beale Street in Memphis, TN.[12]

On May 4, 2018, Wahlburgers opened a location in downtown Raleigh, North Carolina.[13]

On May 22, 2018, Wahlburgers opened a location in the Mall of America in Bloomington, Minnesota, the first of 26 restaurants planned as part of a franchising deal with grocery chain Hy-Vee that will also bring Wahlburgers entrees and drinks to some Hy-Vee in-store restaurants.[14][15]

In June 2018, in Jenny McCarthy's hometown of St. Charles, Illinois (west suburban Chicago), the city council approved a Wahlburgers franchise to be built in the community.

In June 2018, the company announced CEO Rick Vanzura would be leaving the chain to run another restaurant chain.[1]

In July, 2018 Bass Pro Shops spokesman Jack Wlezien confirmed that the Springfield-based outdoor retailer is "planning a partnership with Wahlburgers and are exploring potential locations at Bass Pro Shops and Cabela's stores." "We got the deal signed, which is fantastic," Wahlberg said. "I can't imagine how hard it was to get the deal and open all these stores, but now it's time to make it happen."[16]

In August, 2018 Wahlberg said “We’re looking for locations today,” he said. “Yeah, we’ll be coming to Columbus.” talking about bringing the Wahlburgers restaurant to Columbus Ohio [17]

Retail products

In April 2018, Wahlberg brothers agreed to market their fresh Angus brisket, chuck, and short rib blend hamburger patties in supermarkets. ARKK Food will distribute the burgers in more than 1,300 markets, including Shaw's and Star Market.[18]

TV series

Wahlburgers

Because of the success of the restaurant, a reality television series was launched on A&E ordered an initial order of 18 episodes of Wahlburgers with a cast including Mark Wahlberg, Donnie Wahlberg, Paul Wahlberg and many others

In 2014, Wahlburgers received an Emmy nomination for Outstanding Unstructured Reality Program.[19]

References

  1. 1 2 Chesto, Jon (2018-06-11). "Wahlburgers CEO stepping down after leading group for more than six years". The Boston Globe. Retrieved 2018-06-11.
  2. ↑ "A&E Network Orders 18 More Episodes of 'Wahlburgers'". TV By the Numbers. Retrieved February 10, 2014.
  3. ↑ "Tom Wahl's signs licensing agreement with Wahlberg brothers", Democrat and Chronicle, Rochester, New York, 2011-08-25, ISSN 1088-5153, retrieved 2011-08-26, Tom Wahl's, which has federal trademark rights to the Wahlburger name, has signed a licensing agreement with the restaurant group that includes pop stars and actors Donnie and Mark Wahlberg and their chef-restaurateur brother, Paul. The agreement allows the Wahlbergs to name their soon-to-open burger eatery in Hingham, Mass., Wahlburgers Restaurant.
  4. ↑ "Step by Step: Chef, famous bros get fired up over Wahlburgers", Boston Herald, Boston, Massachusetts, 2011-08-24, ISSN 0738-5854, retrieved 2011-08-29, St. Croix said the restaurant’s ownership approached Tom Wahl’s, a chain of burger joints based in Rochester, N.Y., a few months ago after they discovered it sold a product called the "Wahlburger."
  5. ↑ Grow, Kory (November 12, 2013). "Mark and Donnie Wahlberg to Serve Up 'Wahlburgers' on TV". Rolling Stone. Retrieved 2 February 2014.
  6. ↑ Kuperinsky, Amy (January 23, 2014). "Well done: 'Wahlburgers' gives a prime look at the brothers Wahlberg". The Star-Ledger. Retrieved 2 February 2014.
  7. ↑ "Wahlburgers - Official Site for the Boston Burger Restaurant » Want a burger restaurant in Boston? Come in to Wahlburgers for gourmet burgers, drinks and fun!". Retrieved 23 March 2016.
  8. ↑ "Grand Opening, Eh?". Wahlburgers. 4 March 2015.
  9. ↑ http://wahlburgers.ca/
  10. 1 2 Chesto, John (December 4, 2014). "Wahlburgers cooks up ambitious expansion plan".
  11. ↑ "Wahlburgers heading to Broadway at the Beach's Celebrity Square". The Sun News. May 11, 2016.
  12. ↑ "Wahlburgers opening Beale Street location". News Channel 3. June 19, 2017.
  13. ↑ The News & Observer, Wahlburgers is open for business. Here's our peek inside. by Drew Jackson, May 4, 2018, Retrieved May 4, 2018.
  14. ↑ "Mark and Donnie Wahlberg to roll out Wahlburgers with Mall of America appearance". twincities.com. May 9, 2018.
  15. ↑ John Ewoldt (2018-05-21). "Hy-Vee CEO talks expansion of Wahlburgers and grocery stores". Star Tribune. Retrieved 2018-05-28.
  16. ↑ https://www.news-leader.com/story/news/local/ozarks/now/2018/07/19/bass-pro-shops-cabelas-could-getting-wahlburgers-restaurants/799826002/
  17. ↑ http://www.daily-jeff.com/news/20180813/mark-wahlberg-pays-visit-to-his-columbus-car-dealership
  18. ↑ Chesto, Jon (2018-04-24). "Wahlburgers looks to expand into retail business". The Boston Globe. Retrieved 2018-04-24.
  19. ↑ "Emmy Awards 2014: the nominations in full". Daily Telegraph. July 10, 2014. Retrieved July 15, 2014.

Further reading

  • McLeod, Katie (January 22, 2014). "'Wahlburgers' is all about family, burgers, and Boston". The Boston Globe. Retrieved 2 February 2014.
  • Gay, Verne (January 20, 2014). "'Wahlburgers' review: Where's the drama?". Newsday. Retrieved 2 February 2014.

Restaurants

TV series

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