WMYB (FM)

WMYB
City Myrtle Beach, South Carolina
Broadcast area Florence, Myrtle Beach
Branding Energy 92.1
Slogan #1 for New Music
Frequency 92.1 MHz
First air date January 11, 1965
Format Top 40 (CHR)
ERP 94,000 watts
HAAT 263 meters
Class C1
Facility ID 27265
Transmitter coordinates 33°35′27.00″N 79°2′55.00″W / 33.5908333°N 79.0486111°W / 33.5908333; -79.0486111
Callsign meaning W MYrtle Beach
Former callsigns WMYB-FM (1978–1979)
WXTL (1979–1981)
WJYR (1981–2000)
Owner Dick Broadcasting
(Dick Broadcasting Company, Inc. of Tennessee)
Webcast Listen Live
Website www.energy921.com/

WMYB is a Top 40 (CHR) radio station licensed to Myrtle Beach, South Carolina. It serves the Florence and Myrtle Beach areas. The station is licensed by the Federal Communications Commission (FCC) to broadcast at 92.1 MHz with an effective radiated power (ERP) of 94 kW. The station goes by the name Energy 92.1 and its slogan is "#1 for New Music".

History

WMYB AM was the first radio station in Myrtle Beach, SC, Wade Alley, former broadcast atty., owner/mgr. WMYB-FM signed on January 11, 1965, with 3000 watts simulcasting the AM "Good Music" (American Songbook) format in mono, /format remained until stations' sale. WMYB.[1] played Country music for a while. Later, the station switched to disco with the call letters WXTL. For nearly two decades the station was WJYR "Joy 92", playing beautiful music,[1] which added more and more vocals during the 1990s. As of 1997, WJYR was the #3 station in the market.[1] By 1999, WJYR had added Delilah.[2] When NextMedia Group bought the station from Hirsh Broadcasting Group in 2000, WJYR was #1.[3] However, the adult contemporary format and WMYB call letters of "Star 99.5" were moved to 92.1, which had a 50,000-watt signal at the time compared to 25,000 watts for 99.5.[4]

WMYB changed to hot adult contemporary in 2008. Its morning hosts have included Chuck Boozer and Ace and TJ. The slogan was "Today's Music."

NextMedia sold WMYB and its 32 other radio stations to Digity, LLC for $85 million, in a transaction that was consummated on February 10, 2014.

Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.

After its Nielsen ratings fell from 3.6 to 2.4 in Spring 2016 due to competition from adult contemporary WYEZ, WMYB changed its name to "Christmas Star" and began stunting with Christmas music[5] on September 12[6] before a switch to contemporary hit radio at 9 a.m. on September 15. "Energy" launched with Sia's "The Greatest".[7]

A month and a half later, WMYB added Brooke & Jubal in morning drive.[8]

ENERGY 92.1's current on-air line up includes, Brooke & Jubal weekday mornings from 6-10am, Kosmo in middays from 10am-3pm, Zack in afternoon drive from 3pm-7pm, and Alex A at night from 7pm-Midnight. Weekends include, Stacy on Saturdays from 3p-7p and Sundays from 9a-3p, Most Requested Live with Romeo, Saturday nights from 7pm-Midnight. DJ Alex A maintains ENERGY 92.1's "Club ENERGY" show, which airs Friday night from 9p-1a and Sunday from 9p-Midnight. The station also features the Friday Weekend Blastoff, a 2 hour mix show to kick off the weekend with Zack & DJ Crash from 5p-7p every Friday.

In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million.[9] The acquisition of WMYB by Dick Broadcasting was consummated on December 20, 2017.

Film appearances

WMYB-FM was referenced in the 2005 film Good Night, and Good Luck, a film about communism in the U.S.

References

  1. 1 2 3 David Wren and Toby Eddings, "WJYR Owner Buys 2 WKZQs," The Sun News, March 12, 1997.
  2. ↑ Toby Eddings, "Your turn: Readers offer their two cents," The Sun News, Mar. 28, 1999.
  3. ↑ Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
  4. ↑ Kathleen Dayton, "Radio Stations Playing Musical Chairs," The Sun News, August 18, 2000.
  5. ↑ Venta, Lance (September 15, 2016). "Most Wonderful Time To Stunt In Myrtle Beach". radioinsight. Retrieved September 15, 2016.
  6. ↑ Kinseth, Amanda (September 13, 2016). "Local radio station has listeners saying 'Christmas music already!?'". WPDE. Retrieved September 14, 2016.
  7. ↑ WMYB Becomes Energy 92.1
  8. ↑ Palisin, Steve (November 4, 2016). "'Brooke & Jubal' spark weekday mornings for Energy 92.1". The Sun News.
  9. ↑ Venta, Lance (2017-09-05). "Dick Broadcasting Acquires Three Markets From Alpha Media". radioinsight. Retrieved 2017-09-06.
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