Uttar Pradesh Heritage Arc

The Heritage ARC - Uttar Pradesh Tourism (द हेरिटेज आर्क - उत्तर प्रदेश पर्यटन)
Ensemble of memorable sites
The Heritage ARC - official Logo
Country India
State Uttar Pradesh
District Agra district, Lucknow district, Varanasi district
Landmarks Taj Mahal, Bara Imambara, Ghats in Varanasi
Location Agra, Lucknow, Varanasi
Length 645,000 m (2,116,142 ft), west-east
Government Government of Uttar Pradesh
Website: http://uptourism.gov.in/post/heritage-arc

The Uttar Pradesh Heritage Arc is a triangulation network stretching from Agra to Lucknow and Varanasi in India, covering an area of approximately 700 km.

History

The idea was conceived by the Government of Uttar Pradesh under the leadership of then Chief Minister of Uttar Pradesh Akhilesh Yadav in 2014 [1] to boost tourism in the state.

Berlin delegation, March 2015

The Minister for Tourism, Om Prakash Singh, led a delegation of senior officers to create awareness of Uttar Pradesh’s tourism-friendly policies and initiatives, and to conduct meetings with industry professionals.[2]

Uttar Pradesh Travel Mart

The Uttar Pradesh Travel Mart 2015 was a government initiative that had UP Tourism as its face in coordination with Federation of Indian Chambers of Commerce & Industry (FICCI). The first edition held at Lucknow on 22-24 February looks at the promotion of strategic areas of tourism in a substantial way for the state. The motive behind the event has been to lay the ground for initial dialogue and interaction through B2B session wherein the foreign delegates gets to have on-hand experience of not only the destination product but also the subsidiaries, infra-structure, hotel industry, transport and other ancillary service providers.[3][4]

References

  1. ↑ "Uttar Pradesh to develop 'heritage arc' | Business Standard News". Business-standard.com. Retrieved 2015-12-23.
  2. ↑ Share on Twitter (2015-03-04). "Akhilesh to exhibit UP at travel trade show in Berlin; First UP CM To Attend ITB - Times of India". Timesofindia.indiatimes.com. Retrieved 2015-12-23.
  3. ↑ "Uttar Pradesh Travel Mart 2015". The Lucknow Observer. Retrieved 2015-12-23.
  4. ↑ "UP's tourism bid: 'Uttar Pradesh Travel Mart' from Feb 22-24 | Business Standard News". Business-standard.com. Retrieved 2015-12-23.

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