Bindass

Bindass
Bindass Logo
Launched 24 September 2007
Owned by Disney India Media Networks
Picture format 4:3 (576i, SDTV)
Slogan Rest Less.
Country India
Language Hindi
Headquarters Mumbai, India
Sister channel(s) Disney Channel
Disney International HD
Disney Junior
Disney XD
Hungama TV
UTV Movies
UTV Action
Website www.bindass.com
Availability
Satellite
Airtel (India) Channel 123
Big TV (India) Channel 215
Dish TV (India) Channel 145
Sun Direct (India) Channel 316
Tata Sky (India) Channel 153
Videocon d2h (India) Channel 569
Dish Home (Nepal) Channel 207

Bindass is a Hindi entertainment channel in India targeted at Indian youth. It was launched on 24 September 2007 under CEO Zarina Mehta.[1]

History

UTV Software Communications launched Bindass as a youth oriented Entertainment channel on 24 September 2007 along with a movies channel Bindass Movies (which was later rebranded as UTV Action). Initial programming consisted of a sitcoms Sun Yaar Chill Maar and Lagegi, Action series Shakira - The End of Evil, magic show 3rd Degree with Ugesh Sarcar and six international shows The Benny Hill Show, Japanese Pro Wrestling Show, Gotcha, Motorrad Cops, Whacked Out Sports and Challenges of Fire.[2]

In February 2010, Bindass launched a new campaign titled "What I Am" which aimed at speaking for the youth of India, and dispel popular misconceptions about their attitude towards responsibilities.[3]

The Walt Disney Company acquired UTV in 2012 and Bindass along with other UTV channels became part of Disney Media Networks India.[4]

The channel launched Halla Bol in 2014, first show under the new brand campaign. The show showcased stories inspired by various real life instances and celebrates the victories of women who stood their ground to emerge as heroes. The show was hosted by television actor Karan Tacker.[5]

In 2016 Disney Media Networks India started producing Web television series which will be simulcast on Bindass as well digital platforms like Facebook and Youtube.[6] The first series under this multi-platform strategy was The Girl in the City[7] which was followed by The Trip,[8] Girl in the City Chapter 2,[9] Dil Buffering[10] and Tere Liye Bro.[6]

In 2017 Disney India closed Bindass Play, a music channel and its content was merged with Bindass.[10]

Bindass India concert

On 13 January 2008, Bindass presented a two-hour live concert starring popular Bollywood star Shahrukh Khan at MMRDA Grounds, Mumbai. The entourage included stars Priyanka Chopra, Dia Mirza, Rakhi Sawant and Dino Morea. The concert was hosted by Sajid Khan, and choreographed by Ganesh Hegde.

Prior to the contest Bindass organized a nationwide contest called "Dance with SRK", where the lucky winners would get to dance with Shah Rukh Khan on stage. Through a lucky dip, three winners, Andrew from Kolkatta, Richa from Lucknow and 9 year old Vidhi from Mumbai, were chosen.[11] The concert was telecast on Bindass on 26 January 2008 on Indian Republic Day.

Programming

Currently broadcast

  • Girl in the City: Chapter 3
  • Ishq Messenger
  • Selfie Wala Show
  • Tia's Request Show
  • Yeh Hai Aashiqui

Formerly broadcast

References

  1. ↑ "Bindass moves to full launch". Variety Online Asia. Archived from the original on 11 April 2008.
  2. 1 2 3 4 5 6 7 "Dubbed shows on Bindass". February 9, 2008. Retrieved July 6, 2017.
  3. ↑ "What I am: UTV Bindass' new campaign speaks through voice of youth". Campaign India.
  4. ↑ "Disney Acquires Controlling Stake in India's UTV". The Hollywood Reporter. 1 February 2012. Retrieved 30 December 2017.
  5. ↑ ‘Halla Bol’ launched by Bindass to Inspire Youth to Fight Back
  6. 1 2 3 "Bindass Unveils Its New Series - Tere Liye Bro". Retrieved December 6, 2017.
  7. 1 2 "bindass launches its first ever web series 'Girl in the City'". 7 April 2016.
  8. ↑ "Watch: Lisa Haydon plays a hot, feisty musician in a web series". Hindustan Times. 7 January 2017.
  9. 1 2 "Mithila Palkar Is Back with Chapter 2 of "Girl In The City"". 25 March 2017.
  10. 1 2 "Disney pushes brand bindass as it merges with bindass Play, enters OTT space". Retrieved September 22, 2017.
  11. ↑ "The Stars came down at the 'Airtel Bindass India Concert'". Indian Television.
  12. ↑ "Bindass presents Beg Borrow Steal". December 2, 2011. Retrieved July 7, 2017.
  13. ↑ "UTV Bindass returns with 'Cash Cab-Meter Chalu Hai'". May 20, 2009. Retrieved July 6, 2017.
  14. ↑ "Bindass to launch horror-reality show 'The Chair'". August 31, 2010. Retrieved July 6, 2017.
  15. ↑ "Bindass heads for "Destination Love"". January 15, 2010. Retrieved July 6, 2017.
  16. ↑ "Bindass to air "Kiss Kiss Bang Bang"". June 8, 2008. Retrieved July 6, 2017.
  17. ↑ "Bindass presents Meri Toh Lag Gayi.... Naukri". March 28, 2011. Retrieved July 6, 2017.
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