Cromā

Tata Cromā - Infiniti Retail Ltd.
टाटा क्रोमा - इन्फिनिटी रिटेल लि.
Industry Electronics Retail
Founded 9 October 2006 (2006-10-09)[1]
Headquarters Andheri, Mumbai, Maharashtra
Number of locations
 112
Area served
 India
Key people

CEO & MD: Avijit Mitra
CMO: Ritesh Ghosal
CFO: Pramod Dangaich

CHO: Shalini Vohra
Products Consumer electronics
Revenue 3,813.74 crores (2017-18)
16.70 crores (2017-18)
Parent Tata Group
Website www.croma.com

Tata Cromā is an Indian retail chain for consumer electronics and durables. It is the nation's first large format specialist retail chain for consumer electronics and durables with successful expansion into Cromā Zip stores, Cromā Kiosks and latest online vertical, www.croma.com. Tata Group company Infiniti Retail runs Cromā stores in India. Infiniti Retail Ltd is a 100% subsidiary of TATA Sons.[2][3]

In 2012, Infiniti retail acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore.[4]

Launched in 2006, Cromā was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Cromā has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.

Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Cromā offers its customers a world-class ambience to shop both in-store and online at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 6000 products across 200 brands with 112 stores across 21 major cities of India, Cromā ensures that for each customer, a Brighter Tomorrow begins Today! Cromā launched its own label products in 2008. Brand Cromā stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life.

Presently, there are a total of 112 Cromā stores in 21 cities in India.[5] The stores are spread across the states of Maharashtra (Mumbai, Navi Mumbai, Thane, Pune, Nashik, Aurangabad), Gujarat (Ahmedabad, Rajkot, Surat, Vadodara), Delhi NCR, Gurgaon, Karnataka (Bangalore), Punjab (Amritsar, Jalandhar), Chandigarh, Tamil Nadu (Chennai), Uttar Pradesh (Ghaziabad, Noida) and Telangana (Hyderabad, Secundarabad).[6]

Gadgets of Desire

In May 2018, Cromā launched its first premium format store called 'Gadgets of Desire' (GoD) in New Delhi. Other than any electronic store in market, it introduce new innovative electronic products. The standalone 'Gadgets of Desire' store that has opened in Delhi's Green Park follows the 27 other shop-in shop Gadgets of Desire zones already present across the existing retail store chain in India.

Croma GOD Store - Delhi Green Park

References

  1. ↑ "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 2006-10-09. Retrieved 2011-02-03.
  2. ↑ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 2009-09-03. Retrieved 2011-02-03.
  3. ↑ "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 2011-02-03.
  4. ↑ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.
  5. ↑ 13 May 2010, 08.45PM IST,PTI (2010-05-13). "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. Retrieved 2011-02-03.
  6. ↑ "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Retrieved 2011-02-03.


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