Star 104.5

Star 104.5
City Gosford, New South Wales, Australia
Broadcast area Central Coast
Branding Star 104.5
Slogan More Music Variety
Frequency 104.5 MHz FM
First air date 16 March 2004 (2004-03-16)
Format Adult contemporary
Language(s) English
ERP 16 kW
Callsign meaning 2 - New South Wales
GOSford
Owner NOVA Entertainment
(Star 1045 Pty Ltd)
Webcast Star 104.5 Live Stream
Website www.star1045.com.au

Star 104.5 (ACMA call sign: 2GOS) is a commercial radio station based in Gosford, Australia. It is owned by NOVA Entertainment. Star 104.5 is licensed to broadcast to a coverage area stretching from Brooklyn in the south, to Morisset in the north, however fortuitous coverage into most areas of Sydney Parts of The Blue Mountains and Newcastle is also possible due to the close proximity of both markets. Star 104.5's studios are located in Erina, while the stations transmitter facility is located in Somersby.

History

The station launched at 17:15 on 16 March 2004 as "104.5 Star FM", with an Adult Contemporary format of "80's, 90's and Today". 104.5 Star FM was commercial free for the first week after launching, before implementing a "Never more than 4 ads in a row" promise. Enrique Iglesias was flown into the station's studios in Erina by helicopter for the launch, along with the inaugural breakfast team of Meshel Laurie and Todd Widdicombe. The first song played on the station was "Not In Love" by Enrique Iglesias.

In 2006, Star 104.5 changed format from Adult Contemporary, to Rock Variety with the position statement of "Star 104.5 Plays Rockstars". The station also had a change in breakfast team with Meshel Laurie leaving the station. Vic Davies and Kim Czosnek joined Todd Widdicombe on the breakfast show.

The "Rockstars" format continued through to 2011, when Star 104.5 moved away from a pure rock format to Adult Hits and adopted the position statement of "The Music We All Love". Throughout this time, Star 104.5 still played Rock Music among other genres.

Current format

Star 104.5's current "More Music Variety" format was launched in 2015, with a strong focus on pop music from the 1980's and today.

The station runs many popular promotions such as Katy Perry's $20,000 Superstar Secret, and Ed Sheeran's $20,000 Superstar Secret, where listeners had to guess the missing word in a sentence that the superstar has said.

Audience reception

In the 2017 Gosford radio ratings, for the first time in the station's history, Star 104.5 had the biggest audience in the region with 80,600 weekly listeners aged 10+ tuning in. In Star 104.5's target 25-54 demographic.[1]

Technology

Star 104.5 (and the wider Nova Entertainment network) use the state of the art "Zetta" playout system from Radio Computing Services, and is programmed using the "G-Selector" music scheduling system. The Nova Entertainment network employ a shared music library across all stations in the group, with all music being stored in a lossless audio format. The FM Transmitters are located at Somersby and are Broadcast Electronics BE10s models. Two of these are employed, one to air and one in standby. The Antenna tower is 90 meters tall and utilises two Jampro circular polarised antennas which are at the top of the tower (Main antenna) and mid tower (Standby).

Current Lineup

Weekdays
  • The Best Bits of Fitzy & Wippa (5:00am to 6:00am)
  • Rabbit & Julie Goodwin (6:00am to 9:00am)
  • Dave Evans (10:00am to 2:00pm)
  • Hayden Else (2:00pm to 7:00pm)
  • More Music Variety Overnight (7:00pm to 5:00am)
  • Party Hits (Saturday Night: 6pm - 12am)

Past notable on air members

References

  1. ↑ Xtra Insights Gosford Survey, 2017


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