Soueast
Joint venture | |
Industry | Automotive |
Founded | 1995 |
Headquarters | Fuzhou, Fujian, China |
Key people | Zi-Sheng Zuo (President)[1] |
Products | Automobiles |
Owner |
China Motor Corporation (25%) Fujian Motors Group (50%) Mitsubishi Motors (25%) |
Website |
www |
Soueast | |||||||
Simplified Chinese | 东南(福建)汽车工业有限公司 | ||||||
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Traditional Chinese | 東南(福建)汽車工業有限公司 | ||||||
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South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%).[2][3][4][5] Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque.[6] It also manufactures Mitsubishi brand passenger cars for sale in mainland China.[7]
As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,[8] which may have been finished by early 2012.[note 1]
History
Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.[9][3] Mitsubishi became a partner in the joint venture in 2006.[3]
In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.[10][11] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.[12]
Products
Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.
Soueast marque
Soueast produces the following models under the Soueast marque:
- Soueast V3 Lingyue sedan (2008)
- Soueast V5 Lingzhi sedan (2012)
- Soueast V6 Lingshi hatchback (2013)
- Soueast C1 Xiwang microvan (Formerly, Verica)
- Soueast Delica minibus (1996)
- Soueast DX3
- Soueast DX7 Bolang SUV (2015)
![](../I/m/Soueast_V5_Lingzhi_China_2014-04-24.jpg)
![](../I/m/Soueast_V6_Lingshi_China_2014-04-24.jpg)
![](../I/m/Soueast_V6_Lingshi_Cross_01_Auto_China_2014-04-23.jpg)
![](../I/m/Soueast_V6_hatchback_as_racing_car_2013.jpg)
![](../I/m/Soueast_Xiwang_C1_China_2014-04-16.jpg)
![](../I/m/Soueast_Delica_facelift_China_2012-04-22.jpg)
![](../I/m/Soueast_DX3_China_2017-03-30.jpg)
![](../I/m/Soueast_DX7_Bolang_01_China_2016-03-30.jpg)
Discontinued:
Mitsubishi marque
Soueast produces the following models under the Mitsubishi marque:
![](../I/m/Mitsubishi_Lancer_VI_facelift_China_2014-04-16.jpg)
![](../I/m/Mitsubishi_Lancer_Fortis_China_2014-04-16.jpg)
Operations
Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.[9] This location has probably been expanded three times[8] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.[13] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.[8] February 2012 production was 37% higher than that of the previous year,[14] which may reflect this additional capacity coming online.
Sales
A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).[15]
Notes
- ↑ Production capacity figures may consider engines and vehicles as discrete.
References
- ↑ "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Retrieved 4 January 2014.
- ↑ Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine. Yulon Group Official Site
- 1 2 3 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Archived 2012-06-16 at the Wayback Machine. Mitsubishi Official Site, April 12, 2006
- ↑ Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine. Mitsubishi Official Site
- ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine. Yulon Group Official Site
- ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
- ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
- 1 2 3 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
- 1 2 About Us - History Archived 2010-12-03 at the Wayback Machine. South East Motor Official Site
- ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
- ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Retrieved 4 January 2014.
- ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
- ↑ Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original (PDF) on December 2, 2012. Retrieved June 28, 2012.
- ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
- ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014.
External links
- Official website (in English)
- Official website (in Chinese)