Maxus

SAIC Maxus Automotive Co., Ltd.
Subsidiary
Founded March 2011
Headquarters China
Area served
 China
Australia (as LDV)
UK (as LDV)
Products Light commercial vehicles
Parent SAIC Motor
Website saicmaxus.com

SAIC Maxus Automotive Co., Ltd. (Maxus) is a light commercial vehicle manufacturer, a wholly owned subsidiary of SAIC Motor.[1][2] It was founded in March 2011.[1] Sales to Australia started in 2012 under the original LDV name.[3] Sales also restarted in the UK under the LDV brand.

Name

The marque Maxus originates from the LDV Maxus model of the defunct British commercial vehicle manufacturer LDV Group, following the acquisition of LDV's intellectual property by SAIC in 2010.[1]

History

The first Maxus product, the V80 van, was unveiled at the Auto Shanghai motor show in April 2011.[4] In the same month SAIC signed an agreement appointing the Malaysia-based WestStar group as the official distributor of the V80 for the Asia Pacific region.[5][6] The inauguration ceremony of the V80 was held in Shanghai on 29 June 2011.[7] The sale of Maxus vehicles in Australasia began in 2012, with distribution by the Australia-based WMC Group.[8] In September 2013 it was announced that Maxus vehicles would be sold in Thailand starting in 2014, as part of a deal between SAIC and SAIC Motor-CP Co.[9][10]

In October 2013, Maxus was introduced to Saudi Arabia via Haji Husein Alireza & Co. Ltd.[11]

Maxus's second production model, the G10 MPV, went on sale in China in March 2014.[12] In the same month, Maxus was introduced to Iran, Syria and the UAE.[13]

Maxus was launched in Indonesia via Gaikindo Indonesia International Auto Show 2015 convention on August 20, 2015.[14][15] In December 14, 2015, Maxus was launched officially in Hong Kong with the V80 and the G10 being sold in cooperation with the Inchcape Group.[16] The brand was launched in Singapore on December 17, 2015 in conjunction with Cycle & Carriage as the official distributor, which was also the official vehicle sponsor for the 8th ASEAN Para Games 2015 event.[17]

On October 2, 2018, Ayala Corporation announced that AC Motors is the official distributor of Maxus vehicles in the Philippines.[18]

Current products

The current Maxus range comprises the following models:[19]

  • Maxus D90 SUV (2017–present)
  • Maxus G10 van (2014–present)
    • Maxus EG10 electric van (2016–present)
  • Maxus RV80 recreational vehicle (2016–present)
  • Maxus T60 pickup (2016–present)
  • Maxus V80 van (2011–present)
    • Maxus EV80 electric van (2014–present)

Former products

Sales

Calendar year Sales (China only)
2014 3,588[20]
2015 13,985[20]

References

  1. 1 2 3 "SAIC launched new brand Maxus for vans". China Car Times. 3 March 2011. Archived from the original on 22 July 2011. Retrieved 3 July 2011.
  2. ↑ "SAIC plans to sell MAXUS van globally in H2". Reuters.com. 1 March 2011. Retrieved 3 July 2011.
  3. ↑ "V80 Cargo". LDV Vans. Retrieved 1 May 2013.
  4. ↑ Lee, Carmen (15 April 2011). "SAIC to bring resurrected MAXUS at Auto Shanghai 2011". Gasgoo. Retrieved 2011-12-14.
  5. ↑ "WestStar to distribute SAIC's Maxus van". Business Times. 5 April 2011. Retrieved 3 July 2011.
  6. ↑ "WESTSTAR ALL NEW MAXUS V80 LAUNCHED AT PRESTIGIOUS AUTO SHANGHAI 2011" (PDF). Weststar.com.my. Retrieved 3 August 2018.
  7. ↑ "SAIC sold over 2m vehicles since start of year, halfway towards fulfilling yearly target". Gasgoo. 30 June 2011. Retrieved 3 July 2011.
  8. ↑ "SAIC Maxus And JAC Trucks: China's Big Carmakers Heading To Australia". The Motor Report. 19 March 2012. Retrieved 15 April 2012.
  9. ↑ "SAIC to sell Maxus van in Thailand". Bangkok Post. 17 September 2013. Retrieved 1 December 2013.
  10. ↑ "SAIC to export vans to Thailand". ECNS. 8 October 2013. Retrieved 1 December 2013.
  11. ↑ "HHA introduces new Chinese MAXUS brand in Kingdom". Arabnews.com. 6 October 2013. Retrieved 3 August 2018.
  12. ↑ "Maxus G10 MPV hits the China car market". China Auto Web. 3 March 2014. Retrieved 4 March 2014.
  13. ↑ "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  14. ↑ "Weststar Maxus Officially Launches Its V80 Commercial Van Line-Up at Gaikindo Indonesia International Auto Show 2015" (PDF). Weststar.com.my. Retrieved 3 August 2018. line feed character in |title= at position 58 (help)
  15. ↑ "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  16. ↑ "SAIC MOTOR". Saicmotor.com. Retrieved 3 August 2018.
  17. ↑ https://www.sgcarmart.com/news/article.php?AID=14119
  18. ↑ https://www.carmudi.com.ph/journal/ayala-corporation-is-now-the-official-distributor-of-maxus-cars/
  19. ↑ "上汽大通 SAIC MAXUS". Saicmaxus.com. Retrieved 3 August 2018.
  20. 1 2 "Maxus". Left Lane. Retrieved 16 October 2016.

Further reading

  • "LDV brand lives on as vans go on sale across the world". Birmingham Mail. 10 January 2013. Retrieved 3 February 2013.
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