Shake!

Shake! (formerly The Core and Milkshake! FM) was a television programming block shown by United Kingdom broadcaster Channel 5, originally aimed at 8 to 15 year olds.

History

The block originally ran between 2000 and 2007 under various names, and was launched as a new umbrella branding for older kids' programmes on Channel 5 following the earlier demise in 1999 of the Josie D'Arby-hosted weekend afternoon teen series The Mag.^[1]

The block launched in 2000 as The Core, broadcasting on Saturday afternoons. A number of original commissioned programmes were created for the block, such as Harry and Cosh and Atlantis High, a number of imported teens shows were also used.

In Channel 5's major network relaunch of 2002, The Core was renamed to Milkshake! FM in January 2002, taking its name from the established Channel 5 pre-school age slot Milkshake!. This block aired in the mid-morning (circa 9am-noon) on Saturdays and Sundays, while a number of programmes aired during The Core continued to be broadcast during Saturday afternoons. In September 2002, it was re-branded again as two separate blocks, 'Shake! and Milkshake! Toons. Milkshake! Toons aired in the afternoon (circa noon-5pm)

Programming

2009 revival

In September 2009, it was announced that Channel 5 had entered into a strategic sponsorship with Disney to bring back Shake! . Under the new arrangement, Disney would sponsor the block and also provide some Disney Channel programming for the slot, such as Hannah Montana and Wizards of Waverly Place. Shake! returned with a new presenter, Jen Pringle.^[2]

The revived Shake! launched on Sunday 4 October 2009 at 10am with Snobs, Wizards of Waverly Place, Hannah Montana and The Tribe. Snobs and The Tribe were previously screened during the earlier run of Shake!.

In 2010, Shake! was sponsored by Nickelodeon, returning with a revamped set and showing iCarly and True Jackson, VP, among others.

References