Richmond (cigarette)

Richmond
An old British pack of Richmond cigarettes.
Product type Cigarette
Owner Imperial Tobacco
Produced by Imperial Tobacco
Country United Kingdom
Introduced 1968 (1968), re-introduced in 1999 (1999)
Discontinued Early 1970s
Markets See Markets

Richmond is a British brand of cigarettes, currently owned and manufactured by Imperial Tobacco.

History

Richmond cigarettes were produced briefly in Canada by Imperial Tobacco, which introduced the brand in 1968 as a filtered king-size. It was Imperial's first and only brand which used the Strickman Filter, an early high-filtration filter tip which was thought to reduce particulate matter in the smoke more effectively than the standard celluose-acetate filter tip. These claims were later disproved, and the brand was withdrawn by the early 1970s.[1]

Richmond was re-introduced into U.K. markets in 1999 as a value brand.[2] The brand is in competition at the lower end of the market, against value U.K. cigarette brands such as Mayfair, "Sovereign" and "Park Road".

Markets

Richmond are mainly sold in the United Kingdom, but also were or still are sold in Luxembourg, Belgium, Finland, Belarus, Russia, Kazakhstan, Canada, Aruba, Curaçao, Bolivia, Paraguay, Uruguay and Argentina.[1][3][4]

Products

Richmond's variants Superkings and King Size are the fourth and fifth top-selling brand of cigarettes in the UK respectively.[5] They are characterised by the bright blue packaging, which in early 2006 underwent a redesign: the serif font used being replaced for a more modern sans-serif, and general appearance becoming more minimalist.[6] However, since 20 May 2016, none of these colours have been manufactured on the packets due to plain packaging laws coming into force.

In 2008, new limited edition packs of Richmond cigarettes were released under the name "Chill Edition". In 2011, Richmond cigarette packaging across the brand varieties was updated, with the introduction of tactile feedback packaging experimented with in the 2008 Chill Edition packaging.[7]

In August 2011, the Richmond brand introduced a new variant. 'Richmond Superslims'[8] follow in the wider introduction to the UK tobacco products market of 'demi-slim' cigarettes, such as British American Tobacco's Vogue Perle brand.

They come in the following varieties: 1. Richmond Real Blue King Size and Superkings. 2. Richmond Bright Blue (Smooth) King Size and Superkings. 3. Richmond Menthol Green King Size and Superkings.

See also

References

  1. 1 2 "BrandRichmond - Cigarettes Pedia". Cigarettespedia.com. Retrieved 21 January 2018.
  2. ↑ "Richmond". Flickr.com. Retrieved 21 January 2018.
  3. ↑ "Richmond". Zigsam.at. Retrieved 21 January 2018.
  4. ↑ "Brands". Cigarety.by. Retrieved 21 January 2018.
  5. ↑ "The way the British smoke". News.bbc.co.uk. 29 June 2007. Retrieved 21 January 2018.
  6. ↑ "Richmond cigarettes in packaging overhaul". Campaignlive.co.ukl. Retrieved 21 January 2018.
  7. ↑ "New limited edition packs for Richmond cigarettes - Wholesale Manager - The news magazine for the UK wholesale and cash & carry industry". Wholesalemanager.co.uk. Retrieved 21 January 2018.
  8. ↑ "Archived copy". Archived from the original on 2011-08-19. Retrieved 2011-08-08.


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