Mayfair (cigarette)

Mayfair
An old English pack of Mayfair cigarettes, with a U.K. text warning at the bottom of the pack.
Product type Cigarette
Produced by Gallaher Group, a subsidiary of Japan Tobacco
Country United Kingdom
Introduced 1992 (1992)
Markets See Markets
Tagline "A good smoke at a fair price"

Mayfair is an English brand of cigarettess, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

History

Mayfair was re-launched in 1992 with the slogan "A good smoke at a fair price".[1] The brand is Gallaher Group's leading value cigarette brand.[2] Mayfair is one of the least expensive cigarette brands in the U.K., despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district.[1] By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million.[3]

Markets

Mayfair is mainly sold in the United Kingdom, but also is or was sold in Ireland, Austria, Portugal, Spain, Italy, Poland, Greece, Australia, Canada.[4][5][6]

Products

The brand is available in seven versions; Fine King Size, King Size or original blue, King Size Smooth Sky Blue Menthol, Superkings, Superkings Menthol and Superkings Smooth. [7]

See also

References

  1. 1 2 "www.tobaccopapers.com" (PDF). tobaccopapers.com.
  2. ↑ "gallaher-group.com". gallaher-group.com.
  3. ↑ "Ban prompts dip in cigarette sales". independent.co.uk. 26 February 2008.
  4. ↑ "BrandMayfair - Cigarettes Pedia". www.cigarettespedia.com.
  5. ↑ "Mayfair". www.zigsam.at.
  6. ↑ [ http://cigarety.by/brand.php?n=10&l=12&w=MAYFAIR&p=0]
  7. ↑ "gallaher-group.com". gallaher-group.com.
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