Purplewashing

feminist symbol
Purple has historically represented feminism.

Purplewashing is a compound word modelled on the term whitewash. In the context of feminism, it is used to describe a variety of political and marketing strategies aimed at promoting countries, people, companies and other organisations through an appeal to gender equality.[1][2]

The term is commonly used to denounce the use of feminism to justify what is perceived as xenophobic or Islamophobic policies.[3][4][5][6]

The word is also used to criticise how Western countries, that have not achieved complete gender equality, justify this by pointing out that other countries (often majority muslim) or cultures still have a worse quality of life for women.[7]

See also

References

  1. ↑ "Del pornoburka al purplewashing, los trucos más sucios contra el feminismo". El Confidencial (in Spanish).
  2. ↑ "Gender and Military Culture" (pdf). Centre Delás.
  3. ↑ "Parliament Moves France Closer to a Ban on Facial Veils". the New York Times.
  4. ↑ "Burkas en el ojo ajeno: el feminismo como exclusión". Pikara Magazine (in Spanish).
  5. ↑ "'Purple washing' o acordarse del feminismo cuando interesa". eldiario (in Spanish).
  6. ↑ "Burkas en el ojo ajeno: el feminismo como exclusión". Pikara Magazine (in Spanish).
  7. ↑ "Australian Labor Party spins Israel's occupation as feminist". Electronic Intfada.
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