Project Wonderful

Project Wonderful was an advertising service created by programmer and webcomic author Ryan North[1][2][3] headquartered in Toronto, Ontario, Canada.[4] Though it was not specifically designed for webcomics, they made up the majority of its users.

Concept

Rather than paying for clicks, Project Wonderful's revenue was based on the purchase of time on a website. Advertisers bid on how much they felt time on a website is worth in an "Infinite auction".[5]

Usage

Many webcomics, including Awkward Zombie, Loading Artist,[6] Saturday Morning Breakfast Cereal,[7] Questionable Content,[8] Qwantz,[9] MS Paint Adventures,[10] Sinfest,[11] Dr. McNinja,[12] and A Softer World[13] used Project Wonderful as an advertising service.[14]

Shutdown

On June 11, 2018, Project Wonderful announced that it would be shutting down on August 1, 2018.[15]

References

  1. ↑ Interview: Ryan North, author of Dinosaur Comics, and co-founder of Project Wonderful, a new ad auction service Archived March 7, 2012, at the Wayback Machine.. ITworld (May 24, 2007). Retrieved on November 10, 2011.
  2. ↑ Running, Jordan. (2006-11-01) Project Wonderful: Tiny ads, cheap. Downloadsquad.switched.com. Retrieved on November 10, 2011.
  3. ↑ Ad Auction Platform Germinates in World of Online Comics. ClickZ. Retrieved on November 10, 2011.
  4. ↑ About us. Project Wonderful. Retrieved on November 10, 2011.
  5. ↑ advertise with us. Project Wonderful. Retrieved on November 10, 2011.
  6. ↑ loadingartist.com, Gregor Czaykowski,. "Loading Artist". www.loadingartist.com.
  7. ↑ http://www.smbc-comics.com/ Ads from Project Wonderful could be seen on the respective sites' homepages.
  8. ↑ QC: New Comics Every Monday Through Friday. Questionablecontent.net. Retrieved on November 10, 2011.
  9. ↑ "Dinosaur Comics!". www.qwantz.com.
  10. ↑ MS Paint Adventures. MS Paint Adventures. Retrieved on November 10, 2011.
  11. ↑ The Webcomic To End all Webcomics. Sinfest. Retrieved on November 10, 2011.
  12. ↑ The Adventures of Dr. McNinja. Drmcninja.com. Retrieved on November 10, 2011.
  13. ↑ 737. a softer world. Retrieved on November 10, 2011.
  14. ↑ "search our publishers". Project Wonderful.
  15. ↑ Thanks, at ProjectWonderful; published June 11, 2018; retrieved June 11, 2018
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