PrabhaSakshi

Prabhasakshi
Type Daily Online newspaper
Language Hindi
Headquarters Prabhasakshi 106-109, 1st floor, 12, Ajit Singh House, DDA Complex, Yusuf Sarai Community Market, New Delhi - 10049, India
Website Prabha Sakshi

Prabhasakshi (Hindi: प्रभा साक्षी) is an Indian Hindi-language news website. Prabhasakshi is read largely by the residents of the Hindi Belt, namely Bihar, Chandigarh, Chhattisgarh, Delhi, Haryana, Himachal Pradesh, Jharkhand, Madhya Pradesh, Rajasthan, Uttarakhand and Uttar Pradesh

The news website is owned by Dwarikesh Informatics Limited,[1]

Prabhasakshi.com[2] has been a favourite of the Hindi readers in this corner of the country and abroad for more than the last decade and a half. Presently, the content published on this portal, which receives more than one million hits per day, is interesting, readable and of extremely refined quality.

Nowadays, in the era of sensationalism-induced bytes and pull towards content which is over-embellished, Prabhasakshi[2] has forged a distinct identity through the perusal of sharp, crisp, and minimalist yet sensible content.

Prabhasakshi[2] is embracing a holistic way of approaching content, which incorporates Indian values and Western technological expertise. It is experimenting with a multiplicity of fonts, layouts, and content frameworks, and always moving with changing times.

The mobile app of the news portal (www.prabhasakshi.com) is also available on Google Play Store[3] and Apple Store.[4] You can also read the news of Prabhasakshi on UC News,[5] Daily Hunt,[6] Tapzo.[7]

History

Prabhasakshi is the leading Hindi news portal owned by Dwarikesh Informatics Ltd.,[8] which was launched on 26 October 2001 in New Delhi.

Many renowned journalists, writers, literates, cartoonists etc. have been associated with Prabhasakshi. Late Mr. Khushwant Singh, Late Mr. Arun Nehru, Late Mr. Dinanath Mishra kept writing regular columns on Prabhakshshi. Presently, Sri Tarun Vijay, Shri Rajnath Singh Surya and Shri Kuldip Nayar are associated with prestigious columnist Prabhasakshi.

Technically, this portal has set new standards, in spite of the initial difficulties associated with learning Hindi, as a pan-hegemonic phenomenon. It has made it easier for citizens living in villages to access news and analyse in their own regional language.

About 1.5 decades ago Hindi was available for nominal fees on the Internet; at that time, Mr. Gautam Morarka, Managing Editor of Prabasakshi, wanted to develop the scope of the Hindi language on the Internet, doing so without any commercial profit motif, and sending current affairs information to the common Indian in their own language. The goal of this noble motif was achieved when millions of readers accessed the website free of cost.

Competition was limited, with not many Hindi news portals emerging in the past 16 years. This only increased Prabhasakshi’s longevity in the field, and the firm determination of Mr. Morarka's commitment to Hindi language and the Hindi language created a divergence of reading material.

DIL actively uses social networking platform to spread awareness about its projects and to gain feedback from readers. Considering the emergence of new technological advances and proliferation of online trends, the portal, prabhasakshi.com, was redesigned in 2017.

References

  1. "Prabhasakshi - About Us".
  2. 1 2 3 "Website".
  3. "Android app".
  4. "IOS (Apple) mobile app".
  5. "UC news".
  6. "Daily hunt".
  7. "Tapzo".
  8. "Dwarikesh Informatics Limited".
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