Dainik Bhaskar
 | |
 | |
| Type | Daily newspaper |
|---|---|
| Format | Broadsheet |
| Owner(s) | D B Corp Ltd. |
| Founded |
1948; as Subah Savere in Bhopal and Good Morning India in Gwalior 1957; as Bhaskar Samachar 1958; as Dainik Bhaskar |
| Political alignment | Unknown |
| Language | Hindi |
| Headquarters | Bhopal, Madhya Pradesh. |
| Circulation | 3,758,949 Daily[1] (as of Jan − Jun 2017) |
| Website |
www |
Dainik Bhaskar (दैनिक भास्कर) is an Indian Hindi-language daily newspaper that is the second largest circulated daily newspaper of India.[2] It is owned by Dainik Bhaskar Group (D B Corp Ltd.), the largest Print Media Company of India. Started in Bhopal in 1958, it expanded in 1983 with the launch of Dainik Bhaskar's Indore edition. Today, Dainik Bhaskar Group is present in 14 states with 63 editions in Hindi, English, Marathi and Gujarati.
History
Dainik Bhaskar was launched in 1948 to fulfill the need for a Hindi language daily newspaper. It launched under the name Subah Savere in Bhopal and Good Morning India in Gwalior. In 1957, the paper was renamed Bhaskar Samachar.
In 1958, it was renamed Dainik Bhaskar, meaning "This, along with its rising sun graphic, was meant to represent a bright future.
Expansion
By 1995, Dainik Bhaskar had emerged as the number 1 newspaper in Madhya Pradesh (MP)[3] and was declared the fastest-growing daily in India by a readership survey. The newspaper decided to expand outside MP, and identified Jaipur, the capital city of Rajasthan, as the market with the highest potential.
In 1996, Dainik Bhaskar's goal was to enter Jaipur as the No. 2 newspaper (in terms of circulation) on its first day, with 50,000 copies. To achieve this target, an in-house team of 700 surveyors surveyed 200,000 potential newspaper households in Jaipur. Based on survey feedback, they went back to each of the households surveyed to show them a prototype of the newspaper and gave them the option of an advance subscription. The customers were offered a subscription price of ₹1.50 (a discount compared to the newsstand price of ₹2), and a refund in case of dissatisfaction. When Dainik Bhaskar launched in Jaipur on 19 December 1996, it was the No. 1 newspaper by selling 172,347 copies. Amar Ujala, is a Hindi-dialect day by day daily paper distributed in India. It has 19 versions in seven states and one union domain covering 167 regions. It has a course of around two million copies. Rajasthan Patrika, the former leader had a circulation of around 100,000 copies at that time.[3] Dainik Bhaskar successfully adopted a similar model in other cities of Rajasthan, including Jodhpur, Bikaner, Kota, Udaipur, and Ajmer Sikar, becoming the No.1 urban newspaper of the entire state by 1999.
The next target was Chandigarh. It launched a customer survey in January 2000, covering 220,000 households. At that time, the English language newspapers in Chandigarh outsold the Hindi newspapers sixfold, with The Tribune as the leader with a circulation of approximately 50,000 copies. Dainik Bhaskar's survey suggested that residents of Chandigarh preferred English newspapers due to quality perceptions. As a result, the newspaper incorporated the local Chandigarh dialect in the design, mixing Hindi and English. Dainik Bhaskar launched in Chandigarh in May 2000 with 69,000 copies sold making it No.1 in the city.[3]
In June 2000, Dainik Bhaskar entered Haryana, with 271,000 copies.[3]
In 2006, Dainik Bhaskar launched in Punjab with the Amritsar and Jalandhar editions and became the No.1 newspaper on the first day, displacing established legacy players. Later, it increased its presence in Punjab in Ludhiana and Bhatinda.
In 2010, Dainik Bhaskar entered the Jharkhand market with the launch of a Ranchi edition, followed by Jamshedpur and Dhanbad editions.
In January 2014, Dainik Bhaskar entered Bihar with a successful launch in Patna It followed with launch of Muzaffarpur, Bhagalpur and Gaya editions in 2015.
In April 2014, Dainik Bhaskar Group launches online Hindi edition in Uttar Pradesh.
Dainik Bhaskar Hindi News Apps
In June 2017, Dainik Bhaskar launched it's Hindi News Apps on three different platforms i.e. Android, iPhone and Windows.
Editions
Dainik Bhaskar has five editions in Madhya Pradesh, one edition in Uttar Pradesh, four editions in Chhattisgarh, 12 editions in Rajasthan, three editions in Haryana, four editions in Punjab, four editions in Bihar, three editions Jharkhand and one edition each in Chandigarh, HP, Uttarakhand, Jammu and Kashmir and New Delhi.
References
- ↑ "Submission of circulation figures for the audit period July - December 2016" (PDF). Audit Bureau of Circulations. Retrieved January 2017. Check date values in:
|accessdate=(help) - ↑ Audit Bureau of Circulations
- 1 2 3 4 Porus Munshi (2009). "Dainik Bhaskar: No. 1 From Day One". Making Breakthrough Innovations Happen. Collins Business. pp. 16–33. ISBN 978-81-7223-774-5.