Fab (brand)

Fab
Product type Confectionery
Owner Nestlé
Introduced 1967
Markets Confectionery
Previous owners J. Lyons and Co.
Website www.myfabland.com

Both the ice lolly on a stick brands 'Zoom' and 'FAB', were introduced in United Kingdom by J. Lyons & Co. Ltd., and were brought out in order to take advantage of the popularity of Gerry Anderson's new television series Thunderbirds. The brand Fab was launched in 1967 soon after the successful launch their first creation - the Zoom. Initially the Zoom's commercial target was for boys only, being rocket shaped in the image of Thunderbird 3, which left a vast market niche that was rapidly filled by the development of the "Fab"; a more feminine looking lolly designed in mind for girls. The lolly was originally pitched at the female market with the association to purchase being the attraction of Lady Penelope. Regularly used in the show was the phrase "F-A-B" as an equivalent to "Roger" (communications jargon indicating that a message has been received). The original lolly packaging had a prominent image of Lady Penelope and her butler/driver Parker on the wrapper. [1][2]

The lolly consists of strawberry fruit ice and vanilla ice with the top portion dipped in chocolate and coated with sugar confectionery (Sugar strands). In the modern era, their popularity has reduced having been replaced by lollies such as the Twister and various ice snacks based on cartoon characters, however Nestlé still continue production of the iced snack into the 21st century, both as a single item and as part of a multipack.

The description on the packaging reads "Real Strawberry and vanilla flavour ice lolly with chocolate flavour coating (5%) and sugar strands (5%)".

The fab lolly, Fruit And Berries, has changed from a jelly type centre many years ago, to strawberry ice used now. An orange variety has also been manufactured as has a limited edition lemon flavour, [3] a limited edition apple and blackcurrant flavour (in 2000), and a limited edition tropical flavour in 2003. A new limited edition lolly was created in 2018, to celebrate fifty years of Fab lollies. The "Birthday Cake" lolly has raspberry water and sponge cake flavour ice with a vanilla flavour coating and sugar strands.[4]

The brand's connection to the Thunderbirds television series has not been maintained, and was quietly dropped in the early-1970s.

See also

References

  1. ↑ Original wrapper
  2. ↑ Jane Furnival "Lick 'n' tell", telegraph.co.uk, 10 August 2000
  3. ↑ Nestle Fab It's Orange
  4. ↑ "Froneri celebrates with Fab Birthday Cake lolly". Talking Retail. 2017-03-16. Retrieved 2017-05-26.
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