Matthew Santoro

Matthew Santoro
Santoro in 2015
Personal information
Born (1985-07-16) July 16, 1985
Welland, Ontario, Canada[1]
Nationality Canadian
Residence Los Angeles, California, U.S.[2]
Occupation
Website matthewsantoro.com
YouTube information
Channel
Years active 2010–present
Genre
Subscribers
  • 6.1 million (MatthewSantoro)

  • 7,000 (Matthew Santoro Podcast)

  • 2,000 (Fact Maniac)

  • 50 (Princess Banana hammock)[3] [4]
Total views
  • 1.2 billion (MatthewSantoro)

  • 77,000 (Matthew Santoro Podcast)

  • 400 (Princess Banana hammock)[5] [6]

  • 0 (Fact Maniac)
Network Studio 71
100,000 subscribers
1,000,000 subscribers 2014

Alma mater Brock University
Subscriber and view counts updated as of April 2, 2018.

Matthew Santoro is a Canadian YouTuber and rapper. He is known for his top ten lists and "50 Amazing Facts" videos[7][8][9] on his main channel, "MatthewSantoro". He used to have a second channel which was primarily used for vlogging, but he deleted this channel in April of 2018. Santoro also used to host a gaming channel called "Santoro Gaming", but he deleted this channel in December of 2016.[10]

As of July 20, 2018, Santoro's channel has over 6 million subscribers and 1.1 billion video views.[11][12]

Channel history

Santoro most frequently uploads top ten lists, such as "10 FORBIDDEN Places You’re Not Allowed to Visit!" and "10 Extremely BIZARRE Phobias People Actually Have!".[13][14]

On January 4, 2016, Santoro began uploading videos to his third channel Santoro Gaming. This channel had over 5.9 million subscribers and over 1 billion views.

Personal life

Santoro was born in Cambridge, Ontario and later moved to Welland and then St. Catharines.[1] In May 2015, he moved to Toronto, Ontario, Canada. A fan of Drake and hip-hop culture, Santoro often refers to Toronto as "The 6ix".

In January 2016, he uploaded a video titled My Abuse Story. He talked about an unnamed romantic partner, who he claimed was manipulative and forced him to turn his friends and family away in favour of her and she had also psychologically and physically abused him during their relationship. Santoro claims that the video was intended to be private, but that he had made it public accidentally.[15] It was claimed by his friend, Rob Dyke, that the "unnamed partner" mentioned in the video was Nicole Arbour.[16]

Santoro has made references to his arachnophobia in videos containing facts about spiders.

Santoro moved to Los Angeles in the first week of January 2017 and possesses a U.S. green card but maintains Canadian citizenship.[2][17]

On October 21, 2017, Santoro released a video revealing that he suffers from clinical depression.[18]

Career

After Santoro graduated from Brock University with a Master of Accountancy in 2010, he became an accountant. He also started making videos on YouTube that year, mostly skits. In 2012 he got laid off from his accounting job. He described that experience in a vlog titled "I Lost My Job Today". He then started focusing on his YouTube career and thus began posting videos weekly.[19] Also during this time, he recalls in an interview, that he noticed that his educational videos, such as his top ten lists and "50 Amazing Facts" series, were viewed more than his other videos. That made him begin uploading those types of videos more frequently.[20] He believes that his more frequent of uploading of these videos helped increased his viewership from only a few thousand per video in the past, to the millions he currently has.[21][22] He is able to make a career out of YouTube through the money he earns from ad revenue, which is more than what he made as an accountant.[22][23]

Notable collaborations

Santoro has been a special guest narrator on CinemaSins' Everything Wrong With... series. He was featured in the Underworld: Evolution video which was published on October 10, 2014. He also collaborated with Matthias, creating a song, "The Booty Song", and Barely Political (Now Barely Productions) in their video, "YouTube Complaints 2015". Santoro and Vsauce3 collaborated with The Muppets, in a video titled, "What if Quicksilver Ran Past You?", which was the first video in the Muppet collaboration initiative on YouTube.[24]

He collaborated with Lilly Singh, Olga Kay, Toby Turner, and Arnold Schwarzenegger, among others, in Terminator Genisys: The YouTube Chronicles, a promotional series for the 2015 film Terminator Genisys.[25]

Other work

Santoro is the host of Quest Nutrition's "Food for Thought" webseries.[26] The first episode, "10 INCREDIBLE Facts About Chicken", premiered on May 28, 2015.[27]

Santoro, along with Yousef Saleh Erakat, Soledad O'Brien and Will.i.am hosted the Global Citizen 2015 Earth Day event.[28][29] On September 26, 2015, Santoro, along with AsapScience, Stephen Colbert and Hugh Jackman hosted the Global Citizen festival.[30]

In June 2015, Santoro obtained a global publishing deal from Penguin Books for his book.,[31] titled MIND=BLOWN, which was released on August 9, 2016.[32]

Santoro retired with the title of #1 "most loved" Periscoper in the world with over 177 million hearts on the live streaming app Periscope on November 11, 2015.[33]

Awards and nominations

Year Award Category Result
2015 Seventh Annual Shorty Awards YouTube Star of the Year presented by A&E[34] Nominated
2015 Fifth Annual Streamy Awards Breakout Creator[35] Won

References

  1. 1 2 {{Cite web|url = https://www.foodnetwork.ca/shows/neighbourhood-eats/photos/eat-like-matthew-santoro-st-catharines/#!Meet-YouTube-Star-Matthew-Santoro%7Ctitle = Eat like YouTube star Matthew Santoro in St. Catharines!|date = June 20, 2016|accessdate = June 20, 2016
  2. 1 2 "LA House Tour! (My New Place!)". YouTube. January 3, 2017. Retrieved January 4, 2017.
  3. ↑ https://www.youtube.com/watch?v=d9yGZBWyWHw&feature=youtu.be&t=242
  4. ↑ https://www.youtube.com/watch?v=E24onXJkJbc&feature=youtu.be&t=141
  5. ↑ https://www.youtube.com/watch?v=d9yGZBWyWHw&feature=youtu.be&t=242
  6. ↑ https://www.youtube.com/watch?v=E24onXJkJbc&feature=youtu.be&t=141
  7. ↑ Oliveira, Michael (September 3, 2014). "How a laid-off Ontario office worker became one of YouTube's biggest stars". CTV News. Retrieved June 6, 2015.
  8. ↑ Fitzgerald, Sean (August 11, 2014). "Five Canadian YouTubers you should know about". Toronto Sun. Retrieved June 29, 2015.
  9. ↑ Cruz, Arlene (February 18, 2015). "VIRAL VIDEO 50 Amazing Facts To Blow Your Mind [WATCH] Discover Things You Never Thought Could Happen!". Food World News. Retrieved June 27, 2015.
  10. ↑ "Why I Deleted My Gaming Channel". YouTube. Retrieved December 16, 2016.
  11. ↑ "MatthewSantoro". YouTube. Retrieved November 19, 2017.
  12. ↑ "MatthewSantoro". YouTube. Retrieved November 19, 2017.
  13. ↑ Boone, Faith (January 26, 2015). "10 forbidden places the public is not allowed to visit in the world: VIDEO". ABC15. Archived from the original on July 7, 2015. Retrieved June 27, 2015.
  14. ↑ McCarthy, Tom (February 23, 2015). "Watch: 10 bizarre phobias you never knew existed". Irish Examiner. Retrieved June 27, 2015.
  15. ↑ My Abuse Story. January 11, 2016 – via YouTube.
  16. ↑ Nicole Arbour ABUSED Matthew Santoro #DramaAlert Interview with Rob Dyke. September 9, 2015 – via YouTube.
  17. ↑ I'm Moving to Los Angeles. December 4, 2016 – via YouTube.
  18. ↑ "There's Something I Never Told You". YouTube.
  19. ↑ "YouTube stars get screen time at Buffer Festival". The Star. October 16, 2014. Retrieved June 27, 2015.
  20. ↑ "Canada AM: YouTuber gained fame after layoff". CTV News. October 27, 2014. Retrieved June 27, 2015.
  21. ↑ Oliveira, Michael (September 3, 2014). "How a laid-off Ontario office worker became one of YouTube's biggest stars". CTV News. Retrieved June 6, 2015.
  22. 1 2 Fitzgerald, Sean (November 24, 2014). "How Matthew Santoro became one of Canada's most popular YouTubers". Toronto Sun. Retrieved June 6, 2015.
  23. ↑ "Matthew Santoro brings his YouTube fame to Just For Laughs". CBC News. July 25, 2014. Retrieved June 27, 2015.
  24. ↑ Brouwer, Bree (May 4, 2015). "The Muppets Take Over YouTube Space LA, Collab With YouTube Stars". Tubefilter. Retrieved June 27, 2015.
  25. ↑ Regan, Helen (June 24, 2015). "See What It's Like to Hunt Down YouTube Stars as Terminator With This Virtual Reality 360 Video". Time. Retrieved June 27, 2015.
  26. ↑ Brouwer, Bree (April 20, 2015). "Quest Nutrition Taps YouTube Star Matthew Santoro For 'Food For Thought' Series". Tubefilter. Retrieved June 28, 2015.
  27. ↑ Brouwer, Bree (May 21, 2015). "Quest Nutrition, Matthew Santoro Drop Trailer For 'Food For Thought' Series". Tubefilter. Retrieved June 6, 2015.
  28. ↑ Kreps, Daniel (March 5, 2015). "No Doubt, Usher, My Morning Jacket Headlining Global Citizen Earth Day Event". Rolling Stone. Retrieved June 28, 2015.
  29. ↑ Brouwer, Bree (April 16, 2015). "FouseyTUBE, Matthew Santoro Host YouTube's Earth Day Live Stream". Tubefilter. Retrieved June 28, 2015.
  30. ↑ "Huge Global citizens Announcement!". August 13, 2015. Retrieved August 13, 2015.
  31. ↑ Deahl, Rachel (June 26, 2015). "Book Deals: Week of June 29, 2015". Publishers Weekly. Retrieved June 28, 2015.
  32. ↑ Santoro, Matthew (June 30, 2015). "Mind = Blown AMAZING FACTS ABOUT THIS WEIRD, HILARIOUS, INSANE WORLD". Penguin Random House. Retrieved August 9, 2016.
  33. ↑ "Top 10 Most Loved Livestream Periscopers List". November 9, 2015. Retrieved November 9, 2015.
  34. ↑ Lee, Ashley (March 2, 2015). "Shorty Awards 2015: Nominees Include Shonda Rhimes, Chris Pratt, Laverne Cox (Exclusive)". The Hollywood Reporter. Retrieved June 27, 2015.
  35. ↑ "Streamy Awards 2015: Nominees Include Lauren Elizabeth, Rachel Levin, Jenn McAllister, Arden Rose, Matthew Santoro".
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