Magnolia (Philippine company)

Magnolia Inc.
Subsidiary
Predecessor San Miguel Corporation - Magnolia Division
Founded 1981 (as Philippine Dairy Products Corporation)
Headquarters San Miguel Properties Centre, St. Francis Street, Mandaluyong, Philippines
Area served
 Philippines
Key people
 Ramon S. Ang (Chairman)
Francisco S. Alejo III (President)
Products Butter, margarine, processed cheese, all-purpose cream, ice cream, frozen desserts, UHT milk
Owner San Miguel Food and Beverage, Inc.
Parent San Miguel Corporation
Subsidiaries Sugarland Corporation
Golden Food and Dairy Creamery Corporation
Website www.magnolia.com.ph

Magnolia Inc. is one of the largest dairy companies in the Philippines. It is a subsidiary of San Miguel Food and Beverage, Inc.. The company comprises over 90% of the non-refrigerated margarine market and over 80% of refrigerated margarine market in the Philippines.

History

Magnolia, Inc. was established in 1981 when San Miguel Corporation (SMC) spun off its butter, margarine and processed cheese assets into a joint-venture with New Zealand Dairy Board (NZDB), forming Philippine Dairy Products Corporation (PDPC). The company was a business unit of SMC's Magnolia Division and engaged in the manufacture of butter, margarine and processed cheese. Its production facility was the Magnolia Dairy Products Plant on Aurora Boulevard. The Aurora Boulevard plant remained as its production facility until 2000 when it transferred to a new facility in General Trias, Cavite.

In 1994, PDPC acquired the margarine brands Star Margarine and Dari Creme from Procter & Gamble Philippines, Inc.

In 1996, SMC spun off its ice cream and milk business into a joint-venture with Nestlé, forming Magnolia-Nestlé Corporation. The Aurora Boulevard property remained under the ownership of SMC and served as the venture's main production facility and site of its ice cream parlor. After SMC withdrew from the venture in 1998, albeit still owning the property, Nestlé Philippines continued with the business under the Nestlé brand name (the ice cream parlor became known as Nestlé Creamery). PDPC and Nestlé’s ice cream production was gradually transferred a new facility in General Trias, Cavite. By 1999, Nestlé ceased ice cream production operations in the Aurora Boulevard facility.[1] In 2008, SMC sold the Aurora Boulevard property to Robinsons Land Corporation (RLC), a subsidiary of JG Summit Holdings, Inc. News reports cited that the property was sold reportedly in the amount of P1.6 billion. The property was developed by RLC into a mall (Robinsons Magnolia) and residential condominiums (The Magnolia Residences).[2] One of the mall’s first establishments was a Magnolia-franchised ice cream parlor named Magnolia Flavor House, which operated from 2012 to 2017, as a fitting homage to the property’s roots.[3]

In July 2002, SMC gained full ownership of the company after NZDB divested its stake.[4] With this, the company name was changed to Magnolia, Inc. and became a subsidiary of San Miguel Pure Foods Company (now San Miguel Food and Beverage, Inc.), the corporate parent for the entire food and beverage portfolio of SMC.

Magnolia, Inc. has since diversified from the manufacture of butter, margarine and processed cheese, to include jelly snacks, cooking oil, salad aids and the revived Magnolia ice cream and milk products.

Magnolia, Inc. brands

  • Baker's Best
  • Buttercup
  • Daily Quezo
  • Dari Creme
  • Delicious
  • Jellyace
  • La Pacita[5]
  • Magnolia
  • Star

Plants

Aurora Boulevard site

The plant facility located along Aurora Boulevard, Quezon City was inaugurated in 1970 by SMC as the Magnolia Dairy Products Plant, producing ice cream, milk, butter, margarine and processed cheese. The property where the plant stood was owned by SMC. When the plant closed, the property was sold to Robinson's Malls.

References

  1. ↑ "Nestle plans to open ice cream parlor near former site in Cubao". Balita. 7 August 2010. Retrieved 24 April 2018.
  2. ↑ dela Pena, Zinnia (10 September 2008). "RLC close to finalizing P1.6-B purchase of Magnolia plant". The Philippine Star. Retrieved 24 April 2018.
  3. ↑ "New Magnolia house goes beyond ice cream". ABS-CBN News. 17 October 2012. Retrieved 24 April 2018.
  4. ↑ Diaz, Conrado Jr. (1 June 2002). "SMC buys out foreign partner in dairy subsidiary". The Philippine Star. Retrieved 24 April 2018.
  5. ↑ Rivera, Danessa (3 February 2015). "San Miguel Pure Foods buys biscuit and cookie maker La Pacita". GMA News Online. Retrieved 24 April 2018.
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