Mahou-San Miguel Group

For the Philippine food and beverage company, see San Miguel Corporation.
Mahou San Miguel
Industry Beverages
Founded 1890
Headquarters Madrid, Spain
Products Beers
Website Mahou-San Miguel

Mahou San Miguel is a Spanish brewing company, founded in Madrid in 1890 under the name of Hijos de Casimiro Mahou, fabrica de hielo y cerveza (The Sons of Casimiro Mahou, production of ice and beer).

Mahou San Miguel is the leading brand in the Spanish beer market.[1]

History

In 1890, Enrique, Luis, and Carolina, the children of a French entrepreneur born in Lorraine, founded Hijos de Casimiro Mahou in Madrid. The French surname was to become the flagship name of one of Spain's most famous beers.

Mahou beer was first produced at the brewery on Amaniel Street, Madrid in 1891. Casimiro Mahou García played an active role in founding the Association of Beer Producers in 1922, of which he was appointed chairman. After the death of Casimiro Mahou García in 1943, his son Alfredo Mahou de la Fuente assumed responsibility for the company.

The shareholders of La Segarra signed the "Manila Agreement" in 1953 with the Chairman of the San Miguel Corporation of the Philippines, Andrés Soriano. A new Spanish brewery was born, bearing the name of La Segarra, S.A., independent of its Philippine parent company. La Segarra would later change its name in 1957 to San Miguel, Fábricas de Cerveza y Malta, S.A. and produced its first bottle of San Miguel Especial at its Lerida brewery. That same year the company, Hijos de Casimiro Mahou became Mahou, S.A..

Mahou-San Miguel Group head offices (Madrid)

As sales figures rose the company moved to a new and bigger building. In 1962 the exportation of San Miguel beer began; with Mahou brewing its first beer at the Paseo Imperial Brewery in Madrid, work on which had begun the previous year. Francisco Gervás Cabrero was appointed joint managing director together with Alfredo Mahou. Some time later, the Mahou brewery on Amaniel Street shut down. Francisco Gervás Cabrero died in 1964.

In 1966, San Miguel opened a second brewery in Málaga and Mahou introduced new independent draught beer devices. Germán Gervás Diez was appointed chairman of Mahou in 1979. The Danone Group would then acquire a one-third stake in Mahou. Mahou ran its first television ad in 1984. Work began on the new Mahou brewery in Alovera, in the province of Guadalajara in 1990. In 1992, The Danone Group began the process of acquiring San Miguel.

In 2000, Mahou bought 70% of San Miguel from the Danone Group, adding to the 30% stake it already held, thereby creating a wholly Spanish-owned brewery group. After the purchase of San Miguel, Fábricas de Cerveza y Malta, S.A. by Mahou, S.A. at the end of 2000, the company was renamed Grupo Mahou-San Miguel.

In 2014 the company simplified its name to Mahou San Miguel and it acquired a 100% stake in the Indian company Arian Breweries & Distilleries.[2]

Also in 2014, it acquired a 30 percent stake in Founders Brewing, the Grand Rapids, Michigan-based craft brewery and maker of popular brews like All Day IPA and Breakfast Stout.[3]

In 2017, Mahou acquired a 30 percent stake in Avery Brewing Company, a Boulder, Colorado-based craft brewery founded in 1993, known for beers such as White Rascal Belgian-Style White Ale, which received acclaim at the 2015 Great American Beer Festival.[4]

Products

  • 1890 Mahou Clásica
  • 1957 San Miguel Especial
  • 1969 Mahou Cinco Estrellas
  • 1990 Laiker (Mahou's alcohol-free beer) Renamed as Mahou Sin
  • 2001 San Miguel 0,0 (non-alcoholic beer)
  • 2003 Mahou Negra, San Miguel 1516, and San Miguel ECO
  • 2005 Mixta, Mahou shandy, and San Miguel 0,0% Manzana (apple-flavoured)
  • 2007 San Miguel 0,0%, con Té sabor Limón (with tea lemon flavor)
  • 2007 Alhambra Especial, Alhambra Reserva 1925, Mezquita, Alhambra Premium Lager, Alhambra Negra and Alhambra Sin
  • Selecta XV

The Classic Mahou is a lighter beer, with a taste reminiscent of Coors Light.

References

  1. ↑ Grupo Mahou -- San Miguel and Molson Coors Team Up to Market Carling in Spain
  2. ↑ "Spanish Beer Mahou-San Miguel acquires its Indian Subsidiary". IANS. news.biharprabha.com. Retrieved 29 April 2014.
  3. ↑ "Founders Sells 30 Percent Stake to Mahou San Miguel Brewery".
  4. ↑ "Mahou San Miguel entra en la cervecera norteamericana Avery Brewing tras adquirir el 30%".
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