Kiwiburger

A Kiwiburger with its top bun opened for its inside reference

The Kiwiburger is a hamburger sold at McDonald's restaurants in New Zealand.[1] It consists of a four-ounce (113 g) beef patty, griddle egg, beetroot, tomato, lettuce, cheese, onions, mustard, and tomato sauce on a toasted bun.[2]

The Kiwiburger was the idea of franchisee Bryan Old, who came up with the burger as a nostalgic take on the typical New Zealand hamburger prior to the introduction of McDonald's to the New Zealand market in 1976. Trialled initially in Old's five Hamilton restaurants, it was added to the national menu in 1991.[3] The New Zealand ad for the KiwiBurger had a well-known song, consisting of 46 Kiwiana items, which was printed on the box for some time and was used in the TV advertisement.

Discontinuations and reintroductions

It was discontinued in 2004 as it was unprofitable. The burger had ingredients that were not a part of any other product (beetroot for example), and the egg had to be cooked on a special grill which impeded operations (because of the temperature and timing).

The KiwiBurger was reintroduced to McDonald's New Zealand menu in May 2007.[4]

In September 2007 McDonald's ran a "Vote KiwiBurger" advertising campaign to promote retention of the KiwiBurger (which, as of July 2008, was successful). In December 2008, the KiwiBurger was discontinued again, with the premise being the burger had gone on its "overseas experience".

In June 2009, McDonald's reintroduced the KiwiBurger to its restaurants again for a limited time. It was due to be removed from the menu at the close of business on Tuesday 25 August 2009.

The burger was reintroduced on 17 August 2011 as part of McDonald's promotional Kiwi Menu, introduced ahead of the Rugby World Cup.[5]

Ahead of McDonald's New Zealand's 40th anniversary on 7 June 2016, the Kiwiburger returned to the menu in May 2016. The Big Mac also received a Kiwiburger-style box during the period, with the ingredients of the Big Mac ("two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun") instead of Kiwiana icons.

Advertising

The original 1991 advertisement for the Kiwiburger can be found at Nga Taonga Sound & Vision. It was directed by Fane Flaws with music composed by Murray Grindlay.

When the KiwiBurger was released in 2007 the ad was edited to include more details about the actual burger... Ie. 100% pure beef, Watties beetroot, Mainland cheese and an egg from Farmer Brown.

Kiwiburger by Gourmet Burger Kitchen

A burger with the same name also exists at Gourmet Burger Kitchen in the UK. It consists of a beef patty, beetroot, egg, pineapple, cheese, salad, mayonnaise and relish. For each one sold, 25p is donated to the Whakatane Kiwi Trust to help save the kiwi. Gourmet Burger Kitchen Discontinued their Kiwi Burger in 2017.

See also

  • Food portal

References

  1. ↑ Dana, L.Ã.P. (2014). Asian Models of Entrepreneurship. Asia-Pacific Business Series. World Scientific Publishing Company. p. 104. ISBN 978-981-4590-27-3. Retrieved November 7, 2017.
  2. ↑ "McDonald's celebrates return of KiwiBurger".
  3. ↑ Hepözden, Rosemary (2011). O'Flaherty, Brian, ed. Golden Arches under Southern Skies: Celebrating 35 years of McDonald's in New Zealand. in co-op with McDonald's Restaurants (NZ) Ltd. Auckland: Renaissance Publishing. p. 151. ISBN 978-0-9864521-1-6.
  4. ↑ "McDonald's News". Archived from the original on 14 October 2008.
  5. ↑ "McDonald's celebrates Kiwiana in style". Voxy.co.nz. 17 August 2011. Retrieved 17 August 2011.

Further reading

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