Kinder Joy
![]() Kinder Joy on store shelves with Spanish/Portuguese packaging | |
Produced by | Ferrero SpA |
---|---|
Country | Italy |
Introduced | 2001 |
Related brands |
Kinder Chocolate Kinder Surprise |
Kinder Joy is a candy made by Italian confectionery company Ferrero as part of its Kinder brand of products. It has plastic egg-shaped packaging that splits into two, one half contains layers of cocoa and milk cream and the other half contains a toy. Kinder Joy was launched in Italy in 2001 and as of 2014 was sold in more than 100 countries.
Overview
![](../I/m/Kinder_Joy.jpg)
Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero.[1][2] It has a plastic egg-shaped package with a tab to open it into two halves.[1] One sealed half contains layers of cocoa and milk-flavoured creams topped with two cocoa wafer spheres, to be eaten with an included spoon.[3][4] The other half contains a toy.[2][5] As of 2015, Kinder Joy is produced in Poland, India, South Africa, Ecuador, Cameroon,[6] and China.[7]
History
Ferrero launched Kinder Joy in Italy in 2001.[4] It has been sold in Spain since 2004,[8] in Germany since May 2006[9] and in China and India since 2007.[4] It was launched in Australia and the United States in 2018.[10][11]
In 2011, Ferrero opened a factory in Baramati, India, to make the eggs, in addition to other products including Tic Tacs.[10] In 2015, the company opened its first factory in China in the Xiaoshan District of Hangzhou, which produced Kinder Joy as its first manufacturing line.[12] As of September 2015 Kinder Joy was one of the highest selling candy products in the Chinese market and had received Nielsen China’s Breakthrough Innovation Award.[7]
Kinder Joy became available in Ireland in 2015.[2] In November 2015, Ferrero announced that it would sell the eggs in the United Kingdom, starting in December 2015.[1]
In May 2017, it was announced that Kinder Joy would be launched in the United States in January [13] 2018; Kinder Surprise is banned in the U.S. by a federal law which bans all food products that contain non-nutritive objects embedded within them.
References
- 1 2 3 John Wood (13 November 2015). "Product news: Kinder spreads Joy". Forecourt Trader. Retrieved 1 December 2015.
- 1 2 3 "Bringing joy this spring". Scottish Grocer and Convenience Retailer. 13 November 2015. Retrieved 1 December 2015.
- ↑ "Ferrero unveils limited edition gifting and treat lines". Convenience Store. 6 November 2015. Retrieved 1 December 2015.
- 1 2 3 "Ferrero profits jump in 2014 as Kinder eggs sales soars". Jiemian.com. 26 March 2015. Retrieved 1 December 2015.
- ↑ Simon Gwynn (10 November 2015). "Ferrero expands Kinder range with Kinder Joy". The Grocer. Retrieved 1 December 2015.
- ↑ "Focus Kinder Surprise and Kinder Joy". Ferrero SpA Corporate Social Responsibility. Ferrero SpA. 31 December 2014. Retrieved 1 December 2015.
- 1 2 "Ferrero Group Launches the First Plant in China". Shanghai Morning Post. 26 September 2015. Retrieved 1 December 2015.
- ↑ https://www.ferrero.es/productos/joy
- ↑ Peter Stiff (20 January 2006). "Ferrero looks for growth in North America". Confectionery News. Retrieved 1 December 2015.
- 1 2 Ajita Shashidhar (30 March 2014). "Unwrapped; How Italian Confectionery Giant Ferrero Created a Market for Premium Chocolate in India". Business Today (India). Retrieved 1 December 2015.
- ↑ Ratna Bhushan; Sagar Malviya (23 April 2013). "How Ferrero India's surprise toy inside Kinder Joy helped it beat Nestle's chocolate division". The Economic Times (India). Retrieved 1 December 2015.
- ↑ "Italian Chocolate Giant Launches the First China Manufacturing Plant in Hangzhou". Xinhua News Agency. 23 September 2015. Retrieved 1 December 2015.
- ↑ http://www.goodhousekeeping.com/food-recipes/news/a44394/kinder-eggs-coming-to-america/
External links
Media related to Kinder Joy at Wikimedia Commons- Kinder official website