Ferrero Rocher

Ferrero Rocher
Type Chocolate
Place of origin Italy
Created by Ferrero SpA
Main ingredients Milk chocolate, hazelnut, sugar, palm oil, wheat flour
Food energy
(per serving)
 76.6 kcal (321 kJ)

Ferrero Rocher (French pronunciation: ​[ʁɔʃe]) is a chocolate and hazelnut confectionery produced by the Italian chocolatier Ferrero SpA.

History

The Ferrero Rocher was introduced in 1982 in Europe. Shortly after release, production was halted due to a problem with label printing.[1][2] Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes. Rocher comes from the French and means rock or boulder[3].

Layer by layer comparison of the Ferrero Rocher

Ingredients

The chocolate consisted of a whole roasted hazelnut (but since late 2017, only part of a hazelnut had been used) encased in a thin wafer shell filled with hazelnut chocolate and covered in milk chocolate and chopped hazelnuts.[4] Its ingredients are milk chocolate, sugar, cocoa butter, cocoa mass, skim milk powder, butteroil, lecithin as emulsifier (soy), vanillin (artificial flavor), hazelnuts, palm oil, wheat flour,whey (milk), lowfat cocoa powder, sodium bicarbonate (leavening agent), and salt.[5]

Production

The production process is secretive, with no smartphones or notebooks allowed inside, and, as of 2015, few journalists have ever been invited to visit.[6] As of 2015, the production in the Alba factory is 24 million Rochers a day.[6]

The sweet is produced by machinery. The process begins with flat sheets of wafer with hemispheres moving down an assembly line.[7] The hemispheres of the wafers are then filled with a chocolate hazelnut cream and part of a hazelnut. Next, two of these wafer sheets, one with a hazelnut and one with hazelnut chocolate cream, are clamped together. The excess wafer is cut away producing wafer balls. These balls are then coated with a layer of chocolate, a layer of chopped hazelnuts, and a final layer of chocolate[7] before the chocolate is packaged.[2]

Ferrero Rocher in 24-pack boxes being sold during the Christmas Season

Distribution

Roughly 3.6 billion Ferrero Rochers are sold each year in over 40 countries.[8] These include 28 countries in Europe, 9 countries in the Americas, 9 countries in Asia, 2 countries in the Oceania region, and 2 countries in Africa.[9] The chocolate is widely available in supermarkets or department stores ..[8]

Cultural impact

A Ferrero Rocher in packaging

China

Before the 1980s, China had not been exposed to chocolate because the country shut its doors to foreign business.[2] China began letting foreign businesses in, especially the Big Five chocolate companies (Cadbury, Hershey's, Nestlé, Mars, and Ferrero SpA). Ferrero SpA was successful in China. To the Chinese, the gold wrapper may have represented opulence.[8]

Christmas

Ferrero Rochers are associated with Christmas and New Year. As of 2015, 61% of Ferrero Rochers were sold during the last three months of the year.[6]

United Kingdom advertisement campaign

In the United Kingdom in the 1990s, an advertisement series was based upon a party in a European ambassador's official residence and it has been repeatedly parodied in popular culture since.[10] There has been discussion about the socio-economic targeting of the advertisement and the extent to which it may or may not be insulting to the more down-market audience to whom it was presented as an aspirational brand by means of an Italian advertisement dubbed in English.

Criticisms

Deforestation

In September 2017, an investigation[11] conducted by NGO Mighty Earth found that a large amount of the cocoa used in chocolate produced by Ferrero Rocher and other major chocolate companies was grown illegally in national parks and other protected areas in Ivory Coast and Ghana.[12][13] The countries are the world's two largest cocoa producers.[14][15]

The report documents how in several national parks and other protected areas, 90% or more of the land mass has been converted to cocoa.[16] Less than four percent of Ivory Coast remains densely forested, and the chocolate companies' laissez-faire approach to sourcing has driven extensive deforestation in Ghana as well.[17] In Ivory Coast, deforestation has pushed chimpanzees into just a few small pockets, and reduced the country's elephant population from several hundred thousand to about 200–400.[18][19][20]

See also

References

  1. ↑ "Inside Italy's real life 'Willy Wonka' chocolate factory: How world's richest chocolatier invented Ferrero Rocher, Nutella, Kinder and hid secret recipes in Arabic in Cairo to keep them from spies". Daily mail. 10 November 2015. Retrieved 25 December 2016.
  2. 1 2 3 Allen, Lawrence L. (1 January 2010). Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China's Consumers. AMACOM Div American Mgmt Assn. ISBN 9780814414323.
  3. ↑ "rocher - traduction - Dictionnaire Français-Anglais". WordReference.com.
  4. ↑ "A Brilliant Idea …". Ferrero Rocher.
  5. ↑ "Ferrero Rocher". ferrero.ca. Retrieved 14 July 2016.
  6. 1 2 3 Sarah Butler (30 October 2015). "Full steam ahead at Ferrero factory as chocolatier eyes No 1 spot in UK". The Guardian.
  7. 1 2 "Loynds Ferrero Rocher Type Production Line". Loynds. 29 December 2013. Retrieved 13 July 2016 – via YouTube.
  8. 1 2 3 Iyoob, Umar. "Report on Ferrero (Rocher)". Scribd. Retrieved 16 July 2016.
  9. ↑ "Ferrero - Worldwide". Ferrero. Retrieved 16 July 2016.
  10. ↑ Wood, Zoe (17 November 2009). "Family behind Ferrero Rocher linked to deal with Cadbury". The Guardian. London.
  11. ↑ "Chocolate's Dark Secret". September 2017.
  12. ↑ “Olam to acquire global cocoa business of Archer Daniels Midland for $1.7 billion.” Straits Times. 16 December 2014.
  13. ↑ “Olam Livelihood Charter 2016: Equipping smallholders to secure their future,” Olam, 2016.
  14. ↑ “Cocoa production in West Africa, a review and analysis of recent developments.” NJAS Wageningen Journal of Life Sciences. 74-75 (2015): 1-7.
  15. ↑ “How Much Rainforest Is in That Chocolate Bar?” World Resources Institute. 6 August 2015.
  16. ↑ “Cocoa farming and primate extirpation inside The Ivory Coast's protected areas.” Tropical Conservation Science. 8.1(2015): 95-113.
  17. ↑ “Analyse qualitative des facteurs de déforestation et de dégradation des forêts en Côte d'Ivoire"; Rapport Final, 10 November 2016
  18. ↑ Covey, R. and McGraw, W. S. “Monkeys in a West African bushmeat market: implications for cercopithecid conservation in eastern Liberia.” Tropical Conservation Science. 7.1 (2014): 115-125.
  19. ↑ Marchesi, P., Marchesi, N., Fruth, B., and Boesch, C. “Census and Distribution of Chimpanzees in Cote D’Ivoire.” PRIMATES. 36.4(1995): 591-607.
  20. ↑ “Poaching contributes to forest elephant declines in Côte d’Ivoire, new numbers reveal.” WWF. 05 September 2011.
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