KXFN

Early Years

The station is among the oldest in St. Louis. It began broadcasting in 1925, as KFVE, licensed to the Film Corporation of America in St. Louis.^[1] In November 1927 it changed its call sign to KWK.^[2] At first, KWK was a affiliate of the NBC Blue Network.

KWK was owned by Thomas Patrick and had its offices and studios in The Chase Park Plaza Hotel.^[3] Later, it was the Mutual Broadcasting System affiliate in St. Louis until August 1969, when the station switched from adult standards to an R&B format.

From No Rock to Rock

KWK's claim to national fame was a film clip where a disc jockey at the station is seen smashing one of Elvis Presley's records and declaring "Rock and roll has got to go!" It was a clear sign that KWK had veered away from the rock format. This clip can be seen in the 1981 film "This Is Elvis."

On July 31, 1973, the station went off the air until November 1, 1978, when it returned as a Top 40 station, and in March 1979, it began simulcasting with its co-owned FM station, 106.5 WWWK-FM (now WARH). In June 1984, KWK became KGLD, an oldies station. The call letters stood for "Gold."

Sports and Hot Talk

On January 1, 1992, KGLD changed to all-sports radio KASP. The station went back to simulcasting with 106.5 WKBQ-FM in 1993. In December 1994, the station flipped to hot talk as "Straight Talk 1380." Programming on "Straight Talk" included Steve & DC in mornings (simulcast with WKBQ-FM), The Fabulous Sports Babe, Ken Hamblin, Tom Leykis and Jim Bohannon.

On February 22, 1995, the station changed call letters to KRAM, shortly after the Los Angeles Rams football team re-located to St. Louis. On March 21, 1996, 1380 AM returned to simulcasting WKBQ-FM, switching its call sign to WKBQ.^[4] That November, Emmis Communications bought it in a deal with WKBQ-FM and WKKX. Emmis donated the station to a ministry, which changed the call letters to KKWK, with a short lived urban talk format.

Jazz and Gospel

KKWK switched to a jazz format with new KZJZ call letters adopted on September 1, 1998. KZJZ played mostly classic jazz, had a full-time air staff, and won a Marconi Award.

Having low advertising revenues, the station switched to a satellite-run Southern Gospel format as KSLG in November 1999. KSLG switched back to sports in 2004, initially carrying Sporting News Radio programming, and later switched to ESPN Radio. On December 3, 2007, KSLG switched affiliations from ESPN to Fox Sports Radio with the "Team 1380" branding.

On July 1, 2010, "Grand Slam Sports", owner of fellow St. Louis sports station 590 KFNS, announced its intention to purchase KSLG pending FCC approval. It began managing the station immediately under a local marketing agreement. This resulted in the return of the syndicated "Jim Rome Show" to the St. Louis market after an absence of approximately a year.^[5] On June 20, 2012, KSLG changed its call letters to KXFN with the FN referring to "Fan," similar to co-owned 590 KFNS.

Women's Talk

Citing increased competition and declining ratings, KXFN changed its format in May 2013 to a general talk format almost entirely hosted by female hosts with executive producer and Los Lonely Boys enthusiast Kenneth "Iggy" Strode, branded as "1380 The Woman."^[6] Concurrently, KFNS switched to a male-focused hot talk/comedy format as "590 The Man".^[7][8] The dual-format experiment was a failure for both stations.

Less than ten months later, KXFN dropped its talk format to carry Yahoo! Sports Radio.^[9] But on April 1, 2014, it assumed much of KFNS's hot talk format and airstaff as "1380 The X, Xtreme Talk Radio." KFNS itself reverted to sports, but retained the "Man" nickname.^[10]

Staff Squabbles

For several months, KFNS and KXFN staffers were publicly critical of station management.^[11] There was on-air sparring between hosts, and even a physical altercation between KFNS's morning host and the station manager (who subsequently resigned).^[12]

On October 1, 2014, KXFN changed to a music/talk format with multiple styles of shows, offering music of different genres as well as comedy talk content. That lasted until the following March, when TalkSTL.com began leasing the airtime on KXFN, once again restoring the previous sports talk format.^[13] By that December, TalkSTL.com's parent company, Markel Radio Group, bought and began programming KFNS, which had fallen silent the previous November after "Grand Slam Sports" went into bankruptcy. Markel created as a new version of "590 The Fan." After a brief simulcast on both stations, KXFN fell silent on December 19, 2015.

Salem Media Ownership

On August 1, 2016, the Salem Media Group announced the $190,000 purchase of KXFN through "Grand Slam Sports" bankruptcy receiver Detalus Consulting, pairing it with recently purchased and relaunched 1260 WSDZ. Salem was able to secure FM translators for KXFN and WSDZ as part of the FCC's AM Revitalization Translator Waiver Period.^[14]

On January 6, 2017, KXFN returned to the air and launched a health and wellness talk format, branded as "1380 The Pulse".^[15] But the health talk format lasted less than a year. On October 16, 2017, KXFN changed to conservative talk, branded as "The Answer." 1260 WSDZ, which had been carrying Salem's conservative talk line-up, flipped to urban gospel.^[16]