W279AQ
 | |
| City | Mascoutah, Illinois |
|---|---|
| Broadcast area | Greater St. Louis |
| Branding | Majic 103.7 |
| Slogan | Today's R&B and Throwbacks |
| Frequency |
103.7 MHz FM KATZ-FM HD2 |
| First air date | June 19, 2014 |
| Format | Urban AC |
| ERP | 250 watts |
| HAAT | 217 meters (712 ft) |
| Class | D |
| Facility ID | 118287 |
| Owner | Educational Media Foundation (operated by iHeartMedia, Inc. via leasing agreement) |
| Sister stations | 100.3-2 KATZ-FM (Bridgeton) |
| Webcast | Listen Live (via iHeartRadio) |
| Website |
majic1037 |
W279AQ (103.7 MHz) is an FM radio station in St. Louis, Missouri, branded as "Majic 103.7". Owned and operated by Educational Media Foundation, the station is operated by iHeartMedia, Inc. via a leasing agreement. Its transmitter is located in Shrewsbury, and operates from studios in St. Louis south of Forest Park.
History
In early June 2014, W279AQ began testing its signal on the Crestwood FM Tower in Shrewsbury, and began simulcasting KLOU's HD2 sub-channel, which dropped its 50s/60s hits format and began stunting with songs featuring the word "man" in the title. On June 16th, the stunting shifted to a loop of Rick Astley's "Never Gonna Give You Up". Finally, on June 19th, at 1:03 p.m., KLOU-HD2/W279AQ flipped to Active Rock as "Louie 103.7".[1][2] The move was to attract younger male listeners away from Emmis Communications' KSHE and KPNT, but the attempt proved to be a failure. On November 19, 2015, W279AQ/KLOU-HD2 began stunting with Christmas music.[3] At Midnight on December 28, 2015, W279AQ/KLOU-HD2 flipped to contemporary Christian as "Up 103.7".[4]
On May 24, 2017, at 6 a.m., after playing "No Man Is an Island" by Tenth Avenue North, KLOU-HD2/W279AQ began stunting again, this time with songs featuring the word "magic" in the title. On May 26, 2017, at 10:37 a.m., W279AQ switched its primary feed to KMJM-FM's HD2 sub-channel, and flipped to Urban AC as "Majic 103.7", returning the heritage brand to the market for the first time since November 2014, when KMJM-FM flipped to classic hip hop and rebranded as "The Beat" (another heritage brand in the St. Louis market). The first song on the newly revived "Majic" was "Family Affair" by Mary J. Blige.[5] This is the fourth incarnation for the "Majic" branding in St. Louis, as it originated in 1979 on 107.7, then moved to 104.9 in 1997, and then to 100.3 in 2012 before the format was dropped two years later.