KVVF

KVVF
City Santa Clara, California
Broadcast area Salinas, California/Santa Clara, California/San Jose/Oakland/San Francisco, California
Branding "Hot 105.7"
Slogan "San Jose's Hottest Music"
Frequency 105.7 FM MHz(also on HD Radio)
Repeater(s) 100.7 FM (KVVZ)
First air date September 25, 1964 (as KREP)
Format Rhythmic Top 40
ERP 50,000 watts
HAAT 152 meters
Class B
Facility ID 19532
Transmitter coordinates 37°21′32″N 121°45′22″W / 37.35889°N 121.75611°W / 37.35889; -121.75611
Callsign meaning ViVa (old station branding)
Former callsigns KREP (1964-1974)
KARA (1974-2002)
KEMR (4/1/2002-4/10/2002)
KSOL (2002-2003)
KEMR (2003-2004)
Owner Univision Radio
(Univision Radio Illinois, Inc.)
Sister stations KVVZ, KSOL, KSQL, KBRG
Webcast Listen Live
Website univision.com/san-francisco/kvvf

KVVF (Hot 105.7 FM) is a radio station that broadcasts from Santa Clara, California, and is being simulcast in San Rafael, California on KVVZ (100.7 FM). It is owned by Univision, with studios located at 1940 Zanker Road in San Jose.[1][2] The KVVF transmitter is located near Mount Hamilton. It serves the San Francisco Bay Area with a Latin-friendly rhythmic contemporary hit radio format.

KVVF broadcasts in HD.[3]

From 1974 to 2002, this station was English-language adult contemporary KARA.

Between 2003 and June 27, 2005, KVVF was the "pop, rock y reggaeton" station, Viva 105.7, also owned by Univision.

On October 13, 2011, the station changed its former station branding "La Kalle" to "Latino Mix."

On March 14, 2014, the station started repeatedly playing Nelly's "Hot in Herre" uninterrupted, reportedly an act of stunting to promote their branding change to "Hot 105.7."[4]

On March 17, 2014, Hot 105.7 FM started broadcasting at 5:05pm, beginning with a "history lesson" about the first "Hot" station that covered the San Jose area from 1988 to 1995, followed by the return of former KMEL personality Chuy Gomez, and aired a Mix Show. Programmed as a Rhythmic Top 40 with a focus on hit-driven hip hop and R&B, KVVF's target is a bilingual and younger Hispanic audience (mostly around the Southern portion of the Bay Area surrounding Santa Clara County), patterned after sister station KBBT in San Antonio.[5] In a statement from Station Content Director Mark Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”[6]

In March 2016, after two years of modest ratings (it barely registered in Nielsen's San Francisco ratings) and difficulty competing with KMEL and KRBQ, KVVF de-emphasized its hip hop and R&B direction and added more rhythmic friendly pop hits. Due to 105.7's strong signal over the South Bay, it also changed focus on the whole Bay Area region to concentrate on mostly San Jose and South Bay listeners as well as listeners in nearby Monterey Bay to the south. Univision has opted to retain its simulcast on KVVZ in the process. In November 2017, they further adjusted their playlist by adding Latin hits and adopting what is essentially a three way hybrid of Rhythmic, Mainstream and Spanish CHR. [7]

References

  1. ↑ Univision moves Bay Area studio to San Jose Broadcasting & Cable. Retrieved on August 19, 2017.
  2. ↑ Univision 14 will move SF headquarters to San Jose Media Moves. Retrieved on August 19, 2017
  3. ↑ http://hdradio.com/station_guides/widget.php?id=33 HD Radio Guide for San Jose
  4. ↑ Mullins, Jessica (March 15, 2014). "Bay Area Latino radio station 105.7 won't stop playing Nelly's 'Hot in Herre'". sfgate.com. Retrieved July 3, 2017.
  5. ↑ Crawford, Matt (March 17, 2014). "Chuy Gomez Returns to Radio With Hot 105.7". sfstation.com. Retrieved July 3, 2017.
  6. ↑ "Latino Mix Becomes Hot 105.7 In San Francisco". All Access. March 18, 2014. Retrieved July 3, 2017.
  7. ↑ "Login to All Access - Breaking Radio News and Free New Music - AllAccess.com".


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