KROM

KROM

City	San Antonio, Texas
Broadcast area	San Antonio area
Branding	Que Buena 92.9
Frequency	92.9 MHz
First air date	1947 (as KITY)
Format	Regional Mexican
Language(s)	Spanish
ERP	45,000 watts
HAAT	412 m (1,352 ft)
Class	C1
Facility ID	67071
Transmitter coordinates	29°16′29.00″N 98°15′52.00″W / 29.2747222°N 98.2644444°W / 29.2747222; -98.2644444
Callsign meaning	ROMantica (previous format)
Former callsigns	KITY (1947-1990) KSRR-FM (1990-1993)
Owner	Univision Radio (Tichenor License Corporation)
Sister stations	KMYO KBBT KXTN-FM KCOR KWEX-TV KNIC-TV
Webcast	Listen Live
Website	Que Buena

KROM is a Regional Mexican radio station in San Antonio, Texas, broadcasting at 92.9 FM. It is owned by Univision Radio. Its studios are located in Northwest San Antonio, and the transmitter site is in Elmendorf, Texas.

Prior to the current format, the station was a Rhythmic Contemporary Hit Radio station known as KITY, or Power 93 until 1990.

From 1990 to 1995, this station went through a number of format changes. It was English-language adult contemporary KSRR, "Star 93." Owned by Booth American's West Coast division, Genesis Broadcasting, all of Booth's Texas stations were divested when Booth merged with Broadcast Alchemy to form Secret Communications. Tichenor Media bought KSRR for $3.8 million and flipped formats from an English-language adult contemporary format to a Spanish adult contemporary format known as KSRR, Exitos en Español 92.9FM, then La Romantica FM 93 before it began "Estereo Latino." in 1995. The current KROM calls comes from its days as La Romantica.

History of 92.9 FM

1947-1972 Signed on as KITY-FM 92.9 as KITY 92.9 FM Stereo service would soon follow the station would have a MOR Format. FM stations that first broadcast were often this type of format.

1973 KITY "Countryradio KITY FM 93" playing Modern Country

1974-1979 KITY would have an AC format as "KITY, The Music FM Stereo 93".

1979-1986 KITY a.k.a. "92.9 KITY FM" as a Top 40/CHR/UC a.k.a. CHUrban music format.

1986-9/3/1990 KITY would have the same format but add the name "The New Power 93 FM".

9/3/1990-3/27/1993 Power 93 KITY would change calls to KSRR as "The New Star 93" and go back to an AC format.

3/27/1993-08/1993 KSRR would become "Exitos in Espanol KSRR FM 92.9" the station's new format would be Spanish Adult Contemporary

08/1993-06/1995 KSRR would change call letters to KROM and the format would shift toward Spanish love songs as "La Romantica FM 93"

06/1995-03/2016 KROM would make the flip to "Estereo Latino" with a Regional Mexican format.

03/2016-Today KROM would rebrand as "Que Buena 92.9".

Previous logo

References

External links

KROM official website

Query the FCC's FM station database for KROM

Radio-Locator information on KROM

Query Nielsen Audio's FM station database for KROM

Radio stations in the San Antonio, Texas market
by AM frequency	550 630 680 720 760 810 860 930 990 1000² 1100 1130 1160 1200¹ 1250 1280 1310 1350 1380 1420 1450 1460 1480 1540 1580
by FM frequency	88.3 89.1 89.7 90.1 90.9 91.3 91.5 91.7 92.1 92.1 92.5 92.9 93.3 93.7 94.1 94.7 95.1 95.7 96.1 96.9 96.9 97.3 97.7 97.9 98.5 98.9 99.5 100.3 101.1 101.9 102.3 102.3 102.7 103.1 103.3 103.7 104.1 104.5 104.9 105.3 105.7 105.9 106.3 106.7 107.5
Digital radio	91.7-1 94.1-1 94.1-2 95.1-1 95.1-2 96.1-1 97.3-1 98.5-1 98.5-2 99.5-1 99.5-2 100.3-1 100.3-2 101.1-1 101.1-2 101.1-3 101.9-1 101.9-2 101.9-3 104.5-1 104.5-2 104.5-3 105.3-1 105.3-2 106.7-1 106.7-2 107.5-1 107.5-2
NOAA Weather Radio frequency	162.450 (Kerrville) 162.475 (Seguin) 162.525 (D'Hanis) 162.550 (San Antonio)
by callsign	K227BH K229BJ K289BN K277CX KAHL KAHL-FM KAJA KAML KAMX KAWZ KBBT KBIB KCAF-FM KCHL KCJV-LP KCOR KCTI KCWM KCYY KDRY KEDA KGNB KHHL KISS-FM KJMA KJXK KKYX KLEY-FM KLMO-FM KLUP KMFR KMLR-FM KMYO KNBT KONO KONO-FM KPAC KPPC-LP KQXT-FM KRDY KROM KRPT KRTU-FM KSAH KSAH-FM KSAQ KSLR KSMG KSTX KSYM-FM KTFM KTKR KTKX KTMR KTSA KWED KWMF KXXM KXTJ-LP KXTN-FM KYFS KYTY KZAR KZDC KZEP-FM WNG600 WNG641 WOAI¹ WWF90 WXK67
Nearby radio markets Austin Corpus Christi Houston Kerrville–Fredericksburg Kingsville–Alice–Falfurrias Laredo Victoria See also List of radio stations in Texas ¹ = Clear-channel stations with extended nighttime coverage. ² = Daytime-only AM radio station.

Spanish-language radio stations in the state of Texas
Stations	KABA – Louise KAIQ – Wolfforth KAMA – El Paso KAMA-FM – Deer Park KBDR – Mirando City KBEX - Dalhart KBIB – Marion KBIC – Raymondville KBNA-FM – El Paso KBNL – Laredo KBNR – Brownsville KBOC – Bridgeport KBRZ-FM – Victoria KCHX – Odessa KCOR – San Antonio KCUL-FM – Marshall KCZO – Carrizo Springs KDFM – Falfurrias KDFT – Ferris KDRN – Del Rio KDXX – Lewisville KEPX – Eagle Pass KERB-FM – Kermit KESO – South Padre Island KESS-FM – Benbrook KEWP – Uvalde Estates KEYH – Houston KEYU-FM – Amarillo KFLC – Fort Worth KFTG – Pasadena KFZO – Denton KGBT – Harlingen KGBT-FM – McAllen KGVL – Greenville KHHL – Karnes City KHRO – El Paso KIBL – Beeville KINE – Kingsville KINT – El Paso KIRT – Mission KJAV - Alamo KJNZ – Hereford KJOJ-FM – Freeport KLAR – Laredo KLAT – Houston KLBD – Premont KLDS – Falfurrias KLEY-FM – Jourdanton KLIT – Ranchitos Las Lomas KLJA – Georgetown KLOL – Houston KLQB – Taylor KLTN – Houston KLVL – Pasadena KLZT – Bastrop KMFR – Pearsall KMJR – Portland KMVK – Fort Worth KMXO – Merkel KMYO - Comfort KNOR – Krum KNTE – Bay City KNVO-FM – Port Isabel KOIR – Edinburg KOVE-FM – Galveston KOYE – Frankston KOZA – Odessa KPMB – Plainview KQBO – Rio Grande City KQFX - Borger/Amarillo KQLM – Odessa KQQK – Beaumont KQUE – Houston KRCM – Shenandoah KRGE – Weslaco KRGX – Rio Grande City KRIO – McAllen KRIO-FM – Roma KROB – Robstown KROM – San Antonio KRVA – Cockrell Hill KSAH – Universal City KSAH-FM – Pearsall KSJT-FM – San Angelo KSML-FM – Huntington KSTV – Stephenville KSVE – El Paso KTAM – Bryan KTJM – Port Arthur KTNO – University Park KTNZ – Amarillo KTTU-FM – Brownfield KTXC – Lamesa KTXZ – West Lake Hills KTYR – Trinity KUBR – San Juan KUNO – Corpus Christi KUVA – Uvalde KVER – El Paso KVFM – Beeville KVIV – El Paso KVJM – Hearne KVJY – Pharr KVOZ – Del Mar Hills KVVO-LP – Abilene KVVT – Sulphur Springs KWEL – Midland KWMF – Pleasanton KWOW – Clifton KWRA-LP – Waco KXBJ – El Campo KXOI – Crane KXPL – El Paso KXVR-LP – Corpus Christi KXYZ – Houston KXZX – Juilliard KXZY-LP – Waco KYLP – Greenville KYST – Texas City KZDC – San Antonio KZEP-FM - San Antonio KZIP - Amarillo KZMP - University Park KZNX – Creedmoor KZZA – Muenster
Defunct	KBRN – Boerne KMPA – Pittsburgh KMUL – Farwell KPDB – Big Lake KZXM – Bullard
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Texas See also Classical Jazz Religious Spanish Smooth Jazz Other

Univision Communications

Corporate directors

Randy Falco

Broadcast television networks

Cable television networks

El Rey Network
Fusion TV
Galavisión
Univision Canada (licensed; owned by Corus/TLN)
Univision Deportes Network
Univision Noticias
Univision tlnovelas

Univision Radio

Stations	KAMA-FM KBBT KBRG KBTQ KCOR KDXX KESS-FM KFLC KFZO KGBT KGBT-FM KHOT-FM KHOV-FM KISF KLAT KLJA KLLE KLNO KLNV KLQB KLQV KLSQ KLTN KLVE KMYO KOMR KOND KOVE-FM KQBU-FM KQMR KRCD KRCV KRDA KRGT KROM KSCA KSOL KSQL KTNQ KVVF KVVZ KXTN-FM WADO WAMR-FM WAQI WKAQ WKAQ-FM WOJO WPPN WQBA WQBU-FM WRTO WRTO-FM WUKQ WUKQ-FM WVIV-FM WXNY-FM WYEL
Radio networks	Univision Deportes Radio

Univision owned and/or
operated stations

UniMás owned and/or
operated stations

Justice Network stations

Other television stations

Other subsidiaries

Fusion Media Group
- Gizmodo Media Group
  - Deadspin
  - Gizmodo
  - Jalopnik
  - Jezebel
  - Lifehacker
  - Kotaku
  - Splinter
- The Root
- Onion, Inc. (40%)
  - The A.V. Club
  - ClickHole
Entravision Communications (10%)

¹ Univision owns these station licenses, however they are operated by Entravision under local marketing agreements.

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