KRNO

KRNO
City Incline Village, Nevada
Broadcast area Reno, Nevada
Branding 106.9 More FM
Slogan More Music, Less Talk
Frequency 106.9 MHz
Translator(s) 99.5 K258BN (Verdi)
106.3 K292EP (Incline Village)
First air date 1974
Format Adult Contemporary
Christmas Music (Nov - Dec)
ERP 35,000 watts
HAAT 911 meters (2,989 ft)
Class C
Facility ID 204
Callsign meaning K RENO
Owner Reno Media Group
Website 1069morefm.com

KRNO (106.9 FM, "106.9 More FM") is an adult contemporary formatted radio station, licensed to Incline Village, Nevada, broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. The station also rebroadcasts on translators K258BN in Verdi at 99.5 FM to cover northwest Reno and in Incline Village at 106.3 FM to cover the northern Lake Tahoe area. It is the only AC station serving the Reno market, as KNEV 95.5 FM flipped to Classic Hip-Hop in October 2015.

KRNO dropped its "Sunny" moniker on March 24, 2014 to become "106.9 More FM." [1] The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings report[2]), is meant to reflect the updating of the station's music policy in recent years.

Programming

  • From the middle part of November (generally one week before Thanksgiving) through Christmas Day, More FM airs an all-Christmas format. On December 26, More FM changes back to its regular format.

Lineup

  • Jeff Ryan (weekdays 5:30AM – 10:00AM)
  • Jen Grant (weekdays 10:00AM – 3:00PM)
  • Dan Fritz (weekdays 3:00PM – 7:00PM)
  • Delilah (nightly 7:00PM – 12:00AM)
  • Amy Foxx (weekends)
  • Rudy Michaels (weekends)

References

  1. ↑ "Sun to Set on KRNO Reno," RadioInsight, 11 March 2014
  2. ↑ Reno radio ratings from stationratings.com

Coordinates: 39°18′36″N 119°53′06″W / 39.310°N 119.885°W / 39.310; -119.885

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