KMXA (AM)

KMXA
City Aurora, Colorado
Broadcast area Denver metropolitan area
Branding La Suavecita 92.1/1090 (The Soft One)
Frequency 1090 kHz (also on HD Radio)
Repeater(s) 92.1 MHz KJMN FM
First air date September 12, 1972
Format Spanish adult contemporary music
Power 50,000 watts day
500 watts night
Class B
Facility ID 10057
Transmitter coordinates 39°39′53″N 104°39′24″W / 39.66472°N 104.65667°W / 39.66472; -104.65667
Former callsigns KATT (1972-?)
KLSZ (?-1985)
KLSC (1985-1987)
KYBG (1987-1996)
Affiliations Univision
Owner Entravision Communications Corporation
(Entravision Holdings, LLC)
Webcast Listen Live
Website radiolasuavecita.com/denver/

KMXA (1090 kHz) is a commercial AM radio station licensed to Aurora, Colorado, and serving the Denver metropolitan area. It broadcasts a Spanish-language adult contemporary music format and is owned by Entravision Communications Corporation. KMXA is simulcast with co-owned FM radio station 92.1 KJMN in Castle Rock, Colorado. The two stations call themselves "La Suavecita" or The Soft One.

KMXA broadcasts at 50,000 watts by day, the maximum power for FCC-licensed AM radio stations. But because AM 1090 is a clear channel frequency, reserved for Class A stations KAAY Little Rock, WBAL Baltimore and XEPRS Tijuana, KMXA must greatly reduce power at night to 500 watts to avoid interference. It uses a directional antenna at all times.

History

On September 12, 1972, the station went on the air as KATT, originally licensed to Denver.[1] It was powered at 50,000 watts but was a daytimer, and was owned by the Colorado Radio Corporation. It later became KLSZ.

On September 25, 1985, the station changed its call sign to KLSC. On 1987-04-01 to KYBG and finally on 1996-06-07 to the current KMXA.[2]

In the 1980s, the station's callsign was KLDR (now used by a station in Medford, Oregon). The station's format was current and oldies top 40, with the playlist totally determined by listeners' requests. It promoted itself as "Colorado's all-request station." KLDR also carried broadcasts of Colorado State Rams football.

In the late 1980s and into the 1990s, the station, under the call sign KYBG, was the first all-sports radio station west of the Mississippi River. Irv Brown was an early host on the station as well.

On December 29, 1995, KYBG dropped the sports format and began simulcasting KQKS.[3]

In August 1996, after being sold to EXCL Communications (which later became Entravision), KYBG flipped to Spanish-language programming.

In 2009, the station began simulcasting sister station KXPK 96.5 FM. Later, the station broadcast the 'Jose' Spanish Oldies format.

Up until the 2012 season, KMXA carried live play-by-play of the Colorado Rockies of Major League Baseball.

On June 3, 2015, the station flipped to Entravision's "Super Estrella" Spanish CHR format.

On January 10, 2018, as part of a company-wide change, KMXA dropped the "Super Estrella" format (KJMN would also drop the "Jose" format) and flipped to an 80s/90s Spanish adult contemporary hits format as "La Suavecita."[4]


References

  1. ↑ Broadcasting Yearbook 1973 page B-31
  2. ↑ "KMXA Call Sign History". United States Federal Communications Commission, audio division.
  3. ↑ "'KBIG' the loser in sports talk war; New owners to change focus", The Denver Post, December 30, 1995.
  4. ↑ Entravision Brings La Suavecita to 11 Markets


This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.