KLYY

KLYY
City	Riverside, California
Broadcast area	Inland Empire; Greater Los Angeles Area
Branding	La Suavecita 97.5
Slogan	"Con todas tus favoritas" ("With all your favorites")
Frequency	97.5 MHz (also on HD Radio)
First air date	1959 (as KDUO)
Format	FM/HD1: Spanish adult hits; HD2: Hispanic Oldies
Language(s)	Spanish
ERP	72,000 watts
HAAT	557 meters (1,827 ft)
Class	B
Facility ID	58809
Former callsigns	KDUO (1959-1992); KHTX (1992-1994); KHTX-FM (2/1994-12/1994); KVAR (1994-1997); KSSE (1997-2003)
Owner	Entravision Communications ; (Entravision Holdings, LLC)
Webcast	Listen Live
Website	http://www.radiolasuavecita.com/los-angeles/

KLYY (97.5 MHz, "La Suavecita 97.5") is a commercial FM radio station located in Riverside, California, broadcasting to the Inland Empire and Greater Los Angeles areas. KLYY airs a Spanish adult hits music format. It operates from studios in Los Angeles with the transmitter located in the San Bernardino National Forest.

KLYY broadcasts in HD Radio.^[1]

History

KLYY signed on in 1959 under the call letters of KDUO, airing religious programming. It had been originally KQXM, owned by Leslie Morgan Wills, but was sold before it signed on. The KDUO call letters were used as it is the acronym for the phrase "Do Unto Others". KDUO was initially owned by the College of Medical Evangelists, a predecessor to Loma Linda University, until being sold to the Southeastern California Broadcasting Company and then the KFXM Broadcasting Company in 1969.

KDUO would later adopt an easy listening music format. However, the format was in decline in the 1980s and KDUO's ratings were in a steady decline.

On the morning of January 25, 1992 at 6 a.m, KDUO dropped the easy listening music format and began stunting as a "public radio" outlet. Disc jockeys from other radio stations took over the station and each played a different music format every hour, including classic rock, pop, country, oldies, and smooth jazz. On January 31, 1992 at 5:00 pm, the 97-hour stunt ended with an announcement that the new format would be oldies. The station adopted the name "K-Hits 97.5"; the first song played was "Good Vibrations" by The Beach Boys. Soon after, KDUO changed its call letters to KHTX. Despite the changes, the station's ratings did not improve much; this might be attributed to KHTX's marketing strategy. Instead of a direct challenge to KOLA, which was airing a similar format via satellite, it elected to target KRTH. This move was not successful, likely because it did not cover the entire Greater Los Angeles area and competition in the market was fierce as KCBS-FM aired an oldies music format at this time.

In 1994, KHTX dropped the oldies format in favor of country music. This put KHTX in direct competition with KFRG, which had a loyal listening audience evident by its high ratings. KHTX was acquired by Noggales Broadcasting.

KHTX's format was changed yet again in 1995, this time to Spanish hits under the call letters KVAR as "Variedades 97.5". In 1997, the station was rebranded as Latin pop format "Super Estrella" adopting the call letters of KSSE. On January 16, 2003, KSSE moved to 107.1 FM and a call letter swap landed the present KLYY call letters on 97.5 FM.

On January 8, 2018, Entravision flipped the KLYY/KDLD/KDLE trimulcast, carrying Spanish adult hits format "Jose 97.5", to Regional Mexican as "La Tricolor 97.5 y 103.1".^[2] Just four months later, on May 2, KLYY reverted to the previous Spanish hits format and "José 97.5" branding. On July 26 2018 The station was flipped to "La Suavecita 97.5".^[3]

History of the KLYY call letters

From 1996 to 1999, KLYY was known as alternative rock "Y107" at 107.1 MHz. Spanish Hits station, "Viva" (KLYY, KVYY, KSYY) operated on the 107.1 frequency from 1999 to 2003 but was divested by Big City after filing for Chapter 11 bankruptcy. As of July 2018, the 107.1 frequency carries KSSE, a Spanish Regional Mexican station known as "La Tricolor ".

Previous Logos

References

↑ "Archived copy". Archived from the original on 2017-01-28. Retrieved 2015-09-15. HD Radio Guide for Los Angeles
↑ Venta, Lance (January 10, 2018). "Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets". Radio Insight. Retrieved May 3, 2018.
↑ Venta, Lance (May 2, 2018). "José Returns to Riverside After Four Months Away". Radio Insight. Retrieved May 2, 2018.

External links

KLYY official website

Coordinates: 34°14′04″N 117°08′27″W / 34.2345°N 117.1409°W / 34.2345; -117.1409

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.

[1] "Archived copy". Archived from the original on 2017-01-28. Retrieved 2015-09-15. HD Radio Guide for Los Angeles

[2] Venta, Lance (January 10, 2018). "Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets". Radio Insight. Retrieved May 3, 2018.

[3] Venta, Lance (May 2, 2018). "José Returns to Riverside After Four Months Away". Radio Insight. Retrieved May 2, 2018.

Radio stations in the Inland Empire
By AM frequency	590 1050 1240 1290 1350 1370 1410 1440 1490 1510 1570 1670
By FM frequency	87.7¹ 88.3 88.7 88.9 89.1 89.7 90.1 90.3 91.1 91.9 92.5 92.9 93.5 94.3 94.5 95.1 96.1 96.7 97.5 98.1 99.1 99.9 100.9 101.3 101.7 102.3 102.5 103.1 103.3 103.9 104.1 104.7 105.5 105.7 106.3 106.5 106.9
By callsign	K212GC K251AH K252BF K276EF K295AI KAEH KATY-FM KCAA KCAL KCAL-FM KDEY-FM KEZY KFOO KFRG KGGI KGGN KGIC-LP KHPY KHTI KJVA-LP KKDD KKLP KKLM (FM) KLRD KLYY KMET KMYT KOLA KPRO KPWK KQIE KQLH-LP KRCV KRDC (AM) KRQB KCAA KCAA KSDW KSGN KSPA KSPC KTIE KTMQ KUCR KUOR KVCR KWRM KXFG KXRS KXSB K272FQ K292GN K293CF
Nearby radio markets High Desert/Eastern Sierra Los Angeles Palm Springs San Diego Victor Valley See also List of radio stations in California ¹ = Audio for TV channel 6 (KRPE-LP/Rel)

Radio stations in the Los Angeles metropolitan area
By AM frequency	570 610 640¹ 710 790 870 900 930 980 1020 1070¹ 1110 1150 1220 1230 1260 1280 1300 1330 1380 1430 1460 1470 1540 1560 1580 1600 1630² 1650 Orange County 740 830 1190 1480
By FM frequency	88.1 88.5 88.7 88.7 88.9 88.9 89.3 89.9 90.1 90.7 91.5 91.9 92.3 92.7 93.1 93.5 93.9 94.3 94.7 95.5 95.9 96.3 96.7 97.1 97.9 98.3 98.3 98.7 99.5 100.3 101.1 101.9 102.3 102.7 103.1 103.5 103.9 104.3 104.7 104.7 105.1 105.5 105.9 106.3 106.7 107.1 107.5 Orange County 88.5 88.9 90.1 92.7 95.9 96.7 101.5 103.1 106.3 107.9
NOAA Weather Radio frequency	162.4 162.45 162.525 162.55
Digital radio by frequency and subchannel	640 980 1070 88.1-1 88.1-2 88.1-3 88.5-1 88.5-2 89.3-1 89.9-1 89.9-2 91.5-1 92.3-1 92.3-2 92.3-3 93.1-1 93.1-2 93.1-3 93.9-1 94.7-1 94.7-2 95.5-1 95.5-2 96.7-1 97.1-1 97.1-2 98.7-1 98.7-2 100.3-1 100.3-2 101.1-1 101.1-2 102.7-1 102.7-2 103.1-1 103.5-1 103.5-2 104.3-1 104.3-2 105.1-1 105.1-2 105.1-3 105.9-1 105.9-2 106.7-1 106.7-2 107.1-1 107.5-1 107.5-2 107.5-3 107.9-1
By callsign	KABC KAMP-FM KAHZ KALI KAVL KAZN KBIG KBUA KBUE KCBS-FM KCRW KCSN KDAY KDLE KEIB KFI¹ KFRN KFWB KFXM-LP KGMX KHJ KHPY KHTS KIIS-FM KISL KJLH KKGO KKJZ KKLA-FM KKLQ KLAC KLAX-FM KLOS KLTX KLVE KMPC KMRB KNX¹ KOCI-LP KOCP KOSS KOST KPCC KPFK KPWR KQEV-LP KRCD KRCV KRDC KRLA KROQ-FM KRRL KRTH KSAK KSCA KSPA KSPC KSPN KSSE KSUR KTLW KTNQ KTWV KTYM KUSC KUTY KWKW KWO37 KXLU KXOL-FM KXOS KXSC KYPA KYSR WWG21 WNG584 WZ2505 "KCHUNG"² Orange County KALI-FM KBPK KBRT KDLD KFSH-FM KGBN KLAA KSBR KUCI KWIZ KWVE-FM KYLA
Defunct	KACD/KBCD KACE KEDG KFAC KIIS KKDJ KKHR KMET KMJR/KNJR KMPC KNAC KNHS KNOB KNX-FM KODJ KPPC KQL KQLZ KSFV-CA³ KSKQ KSKQ-FM KUTE KWST-FM KFSG KZAB/KZBA KZLA-FM 1500 KBLA/KROQ/KBBQ/KRCK/KIEV 850/870 KIEV KPOL KTZN KXED KXMG KYMS
Satellite radio local traffic/weather XM Channel 222 Sirius Channel 150 Nearby radio markets Bakersfield High Desert/Eastern Sierra Inland Empire Oxnard–Ventura San Diego Santa Barbara Victor Valley See also List of radio stations in California ¹ = Clear-channel stations with extended nighttime coverage. ² = Notable Part 15 station ³ = Formerly audio for TV channel 6 (Religious)

Spanish-language radio stations in the state of California
Stations	KAEH – Beaumont KAFY – Bakersfield KALI – West Covina KATD – Pittsburg KBAA – Grass Valley KBBF – Santa Rosa KBBU – Modesto KBHH – Kerman KBKY – Merced KBLA – Santa Monica KBLO – Corcoran KBRG – San Jose KBTW – Lenwood KBUA – San Fernando KBUE – Long Beach KBYN – Arnold KBYN – City of Angels KCAL – Redlands KCFA – Arnold KCHJ – Delano KCHJ-FM - Bakersfield KCVR – Lodi KCVR-FM – Columbia KDBV – Salinas KEBN – Garden Grove KEPD – Ridgecrest KERU – Blythe KESQ – Indio KEXA – King City KEYQ – Fresno KFOO - Riverside KFSD – Escondido KFSG – Roseville KFSO-FM – Visalia KGEN – Tulare KGEN-FM – Hanford KGRB – Jackson KGST – Fresno KGZO – Shafter KHDC – Chualar KHJ – Los Angeles KHPY – Moreno Valley KHSQ – Trinidad KIDI-FM – Lompoc KIQI – San Francisco KIQQ – Barstow KIQQ-FM – Newberry Springs KIQS – Willows KIST-FM – Carpinteria KIWI – Mcfarland KJDJ – San Luis Obispo KJOR – Windsor KKSF - Oakland KLAX-FM – East Los Angeles KLBN – Fresno KLJR-FM – Santa Paula KLLE – North Fork KLMG – Esparto KLMM – Morro Bay KLNV – San Diego KLOB – Thousand Palms KLOK-FM – Greenfield KLOQ-FM – Winton KLQV – San Diego KLTX – Long Beach KLUN – Paso Robles KLVE – Los Angeles KLYY – Riverside KMAK – Orange Cove KMBX – Soledad KMEN – Mendota KMIX – Tracy KMJE – Placerville KMJV – Soledad KMLA – El Rio KMLM-FM - Grover Beach KMPG – Hollister KMPO – Modesto KMQA – East Porterville KMRO – Camarillo KMYX-FM – Arvin KNCR – Fortuna KNTO – Chowchilla KODV – Barstow KOND – Hanford KOXR – Oxnard KPRC-FM – Salinas KPSL-FM – Bakersfield KPST-FM – Coachella KQLB – Los Banos KRAY-FM – Salinas KRCD – Inglewood KRCV – West Covina KRCX-FM – Marysville KRDA – Clovis KRHM-LP – Bakersfield KRQK – Lompoc KRRS – Santa Rosa KSCA – Glendale KSDO – San Diego KSDT – Hemet KSEA – Greenfield KSEH – Brawley KSES-FM – Seaside KSJV – Fresno KSKD – Livingston KSLK – Visalia KSMY – Lompoc KSOL – San Francisco KSPA – Ontario KSPE – Santa Barbara KSQL – Santa Cruz KSRT – Cloverdale KSSC – Ventura KSSD – Fallbrook KSSE – Arcadia KTAP – Santa Maria KTGE – Salinas KTMZ – Pomona KTNQ – Los Angeles KTOR – Gerber KTQX – Bakersfield KTSE-FM – Patterson KUBO – Calexico KUFW – Woodlake KUNA-FM – La Quinta KVMX – Olivehurst KVTR – Victorville KVUH – Laytonville KVVF – Santa Clara KVVZ – San Rafael KWAC – Bakersfield KWIZ – Santa Ana KWKW – Los Angeles KWRN – Apple Valley KWRU – Fresno KWST – El Centro KXLM – Oxnard KXOL-FM – Los Angeles KXOS - Los Angeles KXRS – Hemet KXRS – Hemet KXSB – Big Bear Lake KXSE – Davis KXSM – Chualar KXTS – Geyserville KXXZ – Barstow KXZM – Felton KZER – Santa Barbara KZNB – Petaluma KZSF – San Jose KZSJ – San Martin
Defunct	KFVR – Crescent City
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in California See also Classical Jazz Religious Spanish Smooth Jazz Other