KLRK

KLRK
City Mexia, Texas
Broadcast area Waco metropolitan area
Branding Fox Sports 1590
Frequency 1590 kHz
First air date May 23, 1956 (as KBUS)
Format Sports radio
Power 2,500 watts day
65 watts night
Class D
Facility ID 21493
Transmitter coordinates 31°41′10.00″N 96°27′18.00″W / 31.6861111°N 96.4550000°W / 31.6861111; -96.4550000
Callsign meaning Light RocK (former branding used on 92.9 KLRK Marlin)
Former callsigns KBUS (1956-1984)
KYCX (1984-1987)
KRQX (1987-2010)
Affiliations Fox Sports Radio
Owner M&M Broadcasters, Ltd.
Sister stations KBHT, KRMX, KOOV, KRZI
Website ListenCentralTexasSports.com

KLRK (1590 kHz, "Fox Sports 1590") is a commercial AM radio station broadcasting a Sports radio format.[1] Licensed to Mexia, Texas, the station serves the Waco metropolitan area. The station is currently owned by M&M Broadcasters, Ltd.[2] Its studios are in Waco, and its transmitter is located in Mexia.

History

On May 23, 1956, the station signed on as KBUS.[3] It was owned by Bi-Stone Broadcasting, and was a 500 watt daytimer, required to leave the air after sunset.

On February 29, 2012, KLRK changed its format to adult hits, branded as "101.3 Bob FM", also broadcasting on FM translator K267AI 101.3 FM in Moody, Texas.[4]

On February 28, 2013 KLRK changed its format to Regional Mexican music, branded as "La Caliente."[5]

On April 18, 2014 KLRK changed back to dance hits, branded as "101.3 Party".[6]

On February 3, 2015 KLRK changed its format to adult contemporary music and rebranded as "Mix 101.3".

On August 20, 2016 KLRK switched to a simulcast of adult contemporary-formatted KBHT 104.9 FM in Bellmead. 1590 switched again to adult hits, as "Bob-FM" simultaneously with 104.9 FM. Ironically, 1590 and 104.9 were reunited as a result, having once been independently programmed AM and FM sister stations, owned by the Groveton Family, and still broadcasting from Downtown Mexia.[7]

During the summer of 2018, KLRK began airing the national Fox Sports Radio feed and reimaged as "Fox Sports 1590."

References

  1. ↑ "KLRK Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ "Station Information Profile". Arbitron. Archived from the original on 2010-03-01.
  3. ↑ Broadcasting Yearbook 1958 page B-378
  4. ↑ Bob & Shooter Hit Waco
  5. ↑ Waco's Bob Becomes Caliente
  6. ↑ A Party Starts in Waco
  7. ↑ M&M Moves Three Waco Stations Radioinsight - August 22, 2016


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