KBHT

KBHT
City Bellmead, Texas
Broadcast area Waco, Texas
Branding 104.9 Bob FM
Slogan 80s, 90s and Whatever
Frequency 104.9 MHz (also on HD Radio)
Translator(s) 101.3 K267AI (Moody; relays HD2)
104.5 K283CD (Waco; relays HD3)
106.1 K291CG (Waco, relays HD4)
First air date 104.9: February 29, 1984 (as KYCX Mexia)
101.3: December 12, 2006 (as 90.7 K214EI)
104.5: December 1, 2014
106.1: December 1, 2014
Format 104.9: Variety hits
101.3/HD2: Country Music "101.3 The Highway"
104.5/HD3: Urban AC "Magic 104.5"
106.1/HD4: Regional Mexican "La Mejor 106.1"
ERP 104.9: 2,850 watts
101.3: 250 watts
104.5: 250 watts
106.1: 250 watts
HAAT 104.9: 147 meters (482 ft)
101.3: 113 meters (371 ft)
104.5: 113 meters (371 ft)
106.1: 113 meters (371 ft)
Class 104.9: A
101.3: D
104.5: D
106.1: D
Facility ID 104.9: 21494
101.3: 148790
104.5: 156271
106.1: 156281
Transmitter coordinates 104.9: 31°38′39.00″N 96°36′51.00″W / 31.6441667°N 96.6141667°W / 31.6441667; -96.6141667
101.3: 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222
104.5: 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222
106.1: 31°32′15.00″N 97°5′32.00″W / 31.5375000°N 97.0922222°W / 31.5375000; -97.0922222
Callsign meaning Bellmead's HoT (former format)
Former callsigns KYCX (1983–1984)
KYCX-FM (1984–2005)
KWGW (2005–2007)
KRQX-FM (2007–2010)
KWBT (2010-2014)
Affiliations The Touch (Westwood One)
Owner M&M Broadcaster
(Simmons Austin, Ls, LLC)
Sister stations KRMX, KLRK, KOOV, KTON, KRZI

KBHT (104.9 FM, "Bob FM") is a radio station broadcasting a variety hits format. Licensed to Bellmead, Texas, United States, the station serves the Waco area. The station is currently owned by M&M Broadcasters. [1] Its studios are in Waco, and its transmitter is located west of Mexia, Texas.

History

The station was assigned the call letters KYCX on February 28, 1983, and was originally licensed to serve Mexia, Texas. Branded as "Kicks 105", it programmed Country Music for much of its existence. 104.9 was the original FM sister to 1590 KLRK, which signed on as KBUS in 1956. 104.9 signed on in 1984, with the AM & FM simulcasted. Matthew & Lisa Groveton were the original owners. On April 4, 1984, the station changed its call sign to KYCX-FM as 1590 KBUS dropped its longtime call set to become KYCX. On September 16, 2005, 104.9 became KWGW as Jack FM style country format, playing a span of several decades, as George FM. At this point, 104.9 disassociated itself with its City of License in Mexia and began targeting Waco. On August 23, 2007, 104.9 returned to KRQX-FM, as Q 104.9, and returning to a more traditional country format. .[2] In 2010, "104.9 The Beat" debuted with a Hip Hop format, giving Waco its first ever urban formatted station. The station changed its city of license to Bellmead, when the tower was moved into Waco, effective August 27, 2013. The call letters were soon changed to KWBT, to match the new moniker. The calls stood for Waco's Beat.

On January 1, 2014, KWBT and 94.5 KBCT swapped signals, with KWBT moving to 94.5 while KBCT took over the 104.9 signal. It then relaunched as Rhythmic Top 40 "Hot 104.9" again changing the call letters to KBHT.[3]

Sometime in August 2015, KBHT let go the entire air staff and flipped from Rhythmic CHR to Urban AC utilizing Westwood One's "The Touch" satellite feed, and entirely adopted it as "Magic 104.9" on October 2.[4]

On August 20, 2016 KBHT changed their format from urban contemporary (which moved to Its HD3 subchannel and the 104.5 translator) to adult contemporary, branded as "Mix 104.9".[5]

On August 29, 2017 KBHT changed their format from adult contemporary to adult hits (format moving from KBHT-HD2), branded as "104.9 Bob FM".[6]

On August 30, 2017 KBHT-HD2 and associated 101.3 translator dropped "Bob FM" and relaunched as a country station named "The Highway" in order to flank sister stations KRMX & KOOV "92.9 & 106.9 Shooter FM", in an attempt to be more competitive against iHeart Media's WACO-FM.

References

  1. ↑ "M & M Broadcasters to buy Simmons Media's 4-station Waco, Texas group for nearly $2 million". Radio-Info.com. September 21, 2009.
  2. ↑ "KRQX Call Sign History". United States Federal Communications Commission, audio division.
  3. ↑ WACO’S BEAT MOVES; HOT 104.9 DEBUTS from Radio Insight (January 1, 2014)
  4. ↑ [Hot 104.9 Touches Down https://radioinsight.com/blog/headlines/netgnomes/94578/hot-104-9-waco-touches-down/] - Radio Insight (published September 16, 2015)
  5. ↑ M&M Moves Three Waco Stations Radioinsight - August 22, 2016
  6. ↑ KBHT Makes Annual Format Change Radioinsight - August 29, 2017
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