HomeSense

HomeSense
Subsidiary
Industry Retail
Founded 2001
Number of locations

Canada - 109 (Apr 2017)[1] Europe - 46 (Apr 2017)[2]

United States - 4 (Nov 2017)[3]
Area served
Products
  • Bedding
  • furniture
  • housewares
Parent TJX Companies
Website homesense.com
A store in Bayers Lake Business Park, Halifax, NS

HomeSense is a Canadian chain of off-price home furnishing stores operated by TJX Companies with stores in Canada, Europe, and most recently the United States.

HomeSense in Canada

Since 2001 this brand operates in Canada, as of 2014, HomeSense holds over 100 stores including its "Mega-stores" which include full Winners and HomeSense stores combined. The Canadian chain is similar to TJX's HomeGoods chain in the United States.

HomeSense operates along with Winners in Canada both of which share common ownership by TJX Companies.

Homesense specializes in home furnishings, selling products that range from low end to name brand. Prices tend to be competitive to account for minor defects or discontinued lines however they also carry products that are in excellent condition. Some of their items can also be found in other department stores.

HomeSense in Europe

Homesense & TK Maxx joint store in the Metrocentre, Gateshead.

In April 2008, TJX launched the HomeSense brand in the United Kingdom. The first store to open was in Poole, and this was closely followed by stores in Cardiff, Bristol, Gloucester, Northampton and Manchester followed by Thurrock in October 2008 and Cambridge in March 2009. By the end of 2009 HomeSense are operating 14 stores and have opened an additional 6 stores between August and November in Worcester, Birmingham, Preston, Romford, Staples Corner (London) and Nottingham. HomeSense have plans for approx 150 stores in the UK & Ireland over the next 5–7 years, and has alluded to expansion in continental Europe in the future. In 2010 HomeSense plans to open stores in Reading, Chichester, Tunbridge Wells, and Chester. The HomeSense flagship store is located in Westfield Merry Hill, Dudley, England, and opened in May 2010.

Throughout April and May 2009, the original launch stores received minor refurbishments to bring design and decoration into line with newer stores. This coincided with a relaunch of the company's website, and the adoption of a new slogan, "It makes perfect HomeSense". Prior to this, the slogan was "Unique Finds, Irresistible Prices". The results of a customer survey completed in 2009 showed a 100% recommendation rate from customers, something which had been targeted prior to the brands launch. Staff aprons, the most distinctive part of the uniform, partially change on a seasonal basis.

As part of TJX Europe's 'Real Responsibility' initiative, HomeSense has partnered with the homeless charity Emmaus. As well as donating unsold stock, the company has started selling jute bags for £1.99, of which at least 50p is donated to Emmaus. In 2009, the company also started selling Fairtrade cotton bags for 99p. The company does not give out any bags free in order to reduce its environmental footprint. Plastic bags come in 3 sizes and customers are charged 10p for the medium and large sized bags and 15p for the extra large. The revenue gained is used to cover the cost of manufacturing the bags with any remaining sum donated to The Woodland Trust; HomeSense does not therefore profit from the sale of its plastic bags.

By the end of the financial year 2009/10 HomeSense estimates it will have sales of £270m, a 40% increase on the previous year. By the end of fiscal year 14 they expect to be one of the largest home and gift retailers in Europe.

HomeSense opened its first Irish stores in Dublin and Cork in June 2017.[4][5]

HomeSense in the United States

HomeSense is much different in the United States because where in Canada and Europe it is basically the U.S take on HomeGoods, HomeSense has a larger selection of furniture, art, and lighting, all under a showroom like store. Future plans for the chain include the addition of 400 more stores across the country.[6]

HomeSense opened the first U.S. location in Framingham, Massachusetts in August 2017.[7] Later that month, the company announced plans to open two additional stores in New Jersey in East Hanover and Seaview Square Shopping Center in Neptune.[8] An additional Massachusetts location in Westwood opened on 9 November 2017. [9] On 8 February 2018, it was announced another location would open at Moorestown Mall in the former Macy's space later that year.[10] In Pennsylvania a location is coming to Langhorne in the Lincoln Plaza in a former hhgregg that was originally circuit city. Plans have not just been confirmed for New Jersey and Massachusetts. In Delaware, HomeSense will open at the Fashion Center At Christiana.[11] Two locations are also planned in the New York City area, One in Long Island, 24 May 2018, and another store in Riverhead.[12].

See also

References

  1. ↑ "Homesense Canada".
  2. ↑ "Homesense Europe".
  3. ↑ https://us.homesense.com/locatorS
  4. ↑ "Excitement in Cork as €50m Capitol welcomes its first shoppers". 16 June 2017.
  5. ↑ Lyne, Laura (27 April 2017). "This UK homeware superstore is making its way to Dublin".
  6. ↑ "HomeSense stores to expand with 400 locations planned". Curbed. 2 March 2018. Retrieved 17 March 2018.
  7. ↑ "A First Look at Home Retailer Cult Favorite Homesense's New U.S. Store | Architectural Digest". Architectural Digest. Retrieved 31 August 2017.
  8. ↑ "Homesense bringing its stores to New Jersey". Asbury Park Press. Retrieved 31 August 2017.
  9. ↑ "HomeGoods Sister Store HomeSense Opening in Westwood". Westwood Patch. 6 November 2017. Retrieved 17 March 2018.
  10. ↑ "HomeSense and Sierra Trading Post to replace Macy's at Moorestown Mall". Philly.com. 8 February 2018. Retrieved 17 March 2018.
  11. ↑ Jeff Neiburg (15 May 2018). "Fashion Center fills two big spaces with fitness center and HomeSense". Delaware Online. Retrieved 16 May 2018.
  12. ↑ Priscalla Korb (14 May 2018). "Homesense To Open First Long Island Location This Month". Commack Patch. Retrieved 16 May 2018.
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