TK Maxx

TK Maxx
Subsidiary
Industry Retail
Founded 1994
Founder Bernard Cammarata
Headquarters Framingham, Massachusetts, United States
Number of locations
 Europe - 515 (April 2017),[1] Australia - 38 (Nov 2017)[2]
Products Clothing, footwear, bedding and domestics, furniture and giftware
Parent TJX Companies
Website www.tkmaxx.com

TK Maxx, often stylised as "T·k·maxx", is a subsidiary of the American apparel and home goods company TJX Companies based in Framingham, Massachusetts. It uses a slightly different name from that of the TJ Maxx stores in the United States, to avoid confusion with the British retailer T. J. Hughes. TK Maxx stores are operated throughout the United Kingdom, Australia, Ireland, Germany, Poland, Austria and the Netherlands, totalling 515 stores in Europe (up from 407 in December 2014) and 35 in Australia in April 2017.[3]

History

TK Maxx on The Headrow in Leeds
TK Maxx on Gracechurch Street, London.
Interior of TK Maxx on Gracechurch Street, London.
TK Maxx and HomeSense joint store in the MetroCentre, Gateshead.

In 1976, T.J. Maxx was founded in Framingham, Massachusetts, United States, by Bernard Cammarata. The first European store opened in Bristol in 1994.[4] The company modified the name to TK Maxx to avoid "confusion with the established British retail chain T. J. Hughes (which is not affiliated with TJX)".[5]

In 2007, TK Maxx began winding down new store openings within the United Kingdom. Focus was given to revamping older inner city stores, or relocating them. This decision led to the creation of Maxx Maxx, moving from a budget reputation into a large department store format with a wider product range.

Opening of stores in the Netherlands between 1999 and 2001 was not as successful as the company wished. The first store in Germany opened on October 4, 2007 in Lübeck.[6]

In August 2008, TK Maxx opened a store on Kensington High Street, London, England, its first central London store, on a site formerly occupied by Habitat.[7] In the following year, TK Maxx became locked in a dispute over its plans to open a store at Piccadilly Circus, London. It had signed an agreement in February 2009 to occupy a 20,000-square-foot (1,858 m2) unit, formerly used by Virgin Megastores and later Zavvi, with a £1.55 million a year rent.[8]

The freehold to the land is owned by the Crown Estate which had the final decision over allowing the company to move into the unit. The Crown Estate rejected the plans, saying that it did not fit in with the strategy it had for the site, which was meant to give the area an upmarket appeal.[9]

The decision was met with condemnation from publicist Max Clifford, who launched a campaign in conjunction with Look to persuade the Crown Estate to allow the store to open in the unit.[10] A court appeal by TK Maxx against the decision failed;[11] Dutch retailer The Sting took the building as their first store in the United Kingdom.[12]

In March 2009, the TK Maxx e-commerce site was launched, initially selling only handbags, but later also selling other accessories.[13]

In October 2015, the first Dutch store opened in Eindhoven. Followed by two more stores in Groningen and Rotterdam. In 2017, the brand was launched in Australia when it took over the 35 Trade Secret discount department stores. The stores opened in April in Brisbane, Sydney and Melbourne with stores in Cairns, Townsville, Toowoomba, Newcastle, Wollongong, Canberra, Albury, the Sunshine Coast and the Gold Coast by the end of May.[14]

Charity work

In June 2007, TK Maxx was an active participant of UK Comic Relief, having been the sole retailer of the Red Nose Day T-shirts which generated £2 million for the Comic Relief cause.[15] In June 2009, TK Maxx was again the sole retailer of the Red Nose Day T-shirts, with exclusive designs by Stella McCartney, raising a total of £3,200,589.[16]

TK Maxx also worked with the Woodland Trust by starting to charge for plastic carrier bags in August 2008 and donating the proceeds to the Trust. The proceeds allowed the Woodland Trust to plant 30,000 new trees on a 15 acres (60,703 m2) site near Elmstead Market, Essex. The usage of carrier bags from TK Maxx dropped by 73% since the scheme was launched. At the time, shops usually provided free carrier bags; since 2015 a charge, usually donated to charity, is required by law throughout the United Kingdom. Since 2004 TK Maxx has held a Christmas card recycling scheme in conjunction with the Trust.[17]

TK Maxx also runs a 'Give Up Clothes For Good' campaign, where customers are encouraged to bring in unwanted clothes for Cancer Research UK.[18][19]

In Ireland, TK Maxx actively supports Enable Ireland, a charity which helps provide free services to children with disabilities.[20]

Notes

  1. ↑ "T.K.Maxx".
  2. ↑ "T.K.Maxx".
  3. ↑ "T·k·maxx in Europe". Tjx.com. April 20, 2017. Retrieved May 20, 2017.
  4. ↑ Hoovers. "The TJX Companies, Inc". Answers.com. Retrieved June 25, 2007.
  5. ↑ Joachim Zentes; Dirk. Morschett; Hanna Schramm-Klein (2011). Strategic Retail Management: Text and International Cases. Gabler Verlag. ISBN 9783834967404.
  6. ↑ "About TK Maxx". TK Maxx. Retrieved June 25, 2007.
  7. ↑ Donati, Marino (August 28, 2008). "Shoppers queue for Kensington TK Maxx". Drapers online. Retrieved September 11, 2009.
  8. ↑ Prynn, Jonathan (April 24, 2009). "TK Maxx 'not posh enough' for West End". This Is London. Retrieved September 16, 2009.
  9. ↑ Cooper, Ben (April 29, 2009). "TK Maxx 'not posh enough' for Piccadilly". Retail Week. Retrieved September 16, 2009.
  10. ↑ "Celebrities back TK Maxx over Piccadilly Circus store". Retail Week. May 1, 2009. Retrieved September 16, 2009.
  11. ↑ Duxbury, Nick (May 9, 2009). "TK Maxx Piccadilly store court case brought forward". Property Week. Retrieved September 16, 2009.
  12. ↑ "Store locator". The Sting. Retrieved May 20, 2017.
  13. ↑ Thompson, James (August 19, 2009). "Discount fashion: Taking it to the Maxx". The Independent. Retrieved September 11, 2009.
  14. ↑ Campbell, Leigh (April 11, 2017). "Retail Giant TK Maxx Is Launching In Australia" – via Huff Post.
  15. ↑ "Red Nose Day Partners". Comic Relief. June 25, 2007. Archived from the original on March 23, 2007. Retrieved June 25, 2007.
  16. ↑ "TK Maxx". Red Nose Day 09. Archived from the original on May 19, 2009. Retrieved September 16, 2009.
  17. ↑ "TK Maxx and Woodland Trust working in partnership". Woodland Trust. Retrieved September 16, 2009.
  18. ↑ "Community Cancer Research UK - TK Maxx". tkmaxx.com.
  19. ↑ "Bag your unwanted quality clothes, drop them off at your local TK Maxx. Raise money for Cancer Research UK!". tkmaxx.com.
  20. ↑ Rob Le Boutillier. "Give up Clothes for good - Enable Ireland - TK Maxx Ireland". tkmaxx.ie.
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