Hinge (app)

Hinge is a dating app founded by Justin McLeod in 2012.[1] The app uses connections to Facebook friends to facilitate connections.[1][2] With a goal to be seen as younger and cooler than Match.com or eHarmony but less superficial than Tinder, Hinge dispensed with Tinder-like swiping and used the slogan "the relationship app".[1] The app has a "Your Turn" feature designed to remind a user to continue a conversation, decreasing ghosting.[3] The company released Hinge Matchmaker in September 2017 to reinvent online dating "for people that missed out on the dating app craze".[4]

Match Group, which owns numerous dating apps such as Tinder, made investments into Hinge as early as September 2017.[5] On June 20, 2018, Match Group acquired 51% ownership of Hinge.[6] The organization has the right to acquire all the remaining shares within the next 12-month period.[7]

See also

References

  1. 1 2 3 "Hinge's CEO says a good dating app relies on vulnerability, not algorithms". The Washington Post, Dale Markowitz, September 29, 2017
  2. ↑ "The Rise of Dating-App Fatigue" Julie Beck, The Atlantic, October 25, 2016
  3. ↑ Dating app Hinge rolls out a new feature to reduce ‘ghosting’ Sarah Perez, Techcrunch, December 20, 2017
  4. ↑ Hinge Matchmaker Expands Online Dating Craze Theo Miller, forbes.com September 22, 2017
  5. ↑ "Match Group Expands Portfolio With Dating App Hinge". Nasdaq. June 20, 2018. Retrieved June 23, 2018.
  6. ↑ Carman, Ashley (June 20, 2018). "Tinder parent company buys anti-Tinder dating app Hinge". The Verge. Retrieved June 23, 2018.
  7. ↑ Chang, Lulu (June 22, 2018). "Tinder's parent company Match Group swipes right on Hinge". Digital Trends. Retrieved June 23, 2018.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.