Helena Group

Helena Group
Formation 2016 (2016)
Type Non-Governmental Organization, Think Tank
Headquarters Los Angeles, California
Founder and CEO
Henry Elkus
Executive Director and COO
Samuel Feinburg
Affiliations Independent
Website helena.co

Helena, Helena Group, The Helena Group, or The Helena Group Foundation is a global non-governmental organization and think-tank composed of prominent leaders from multiple generations of society.[1][2] Its membership includes senior military and political figures, Fortune 500 executives, Nobel Laureates, entertainment figures, leading scientists, technology leaders and philanthropists.[3][4] Helena is structurally designed to produce initiatives that address global issues, which are devised and executed during frequent meetings between its members.[5][6][7]

Helena’s current members include Nicolas Berggruen, Brian Grazer, Rt Hon. David Miliband, Beth Comstock, Evan Spiegel, Zoe Saldana, Gen. Norton A. Schwartz, Max Tegmark, Bassem Youssef, Taylor Wilson, Chloe Grace Moretz, Sylvia Earle, Dynamo, Myron Scholes, Alaa Murabit, Gen. Stanley McChrystal, Sabrina Gonzalez Pasterski, Deepak Chopra, and Yeonmi Park.[8][4]

Notable Helena projects include Factory In The Sky, an effort supporting the first commercial use of direct-air carbon capture, and The Helena Shield Project, which aims to prevent a collapse of the North American electrical grid.[9]

Origins

Helena was conceived in late 2015 by Henry Elkus and Zachary Bohn as a way to encourage dialogue and collaboration between leaders of different generations.[10] Bohn exited the project shortly after its inception, whereafter Elkus continued to build the group alongside fellow Yale University sophomore Samuel Feinburg, who became Helena’s Executive Director and COO.[11]

While a first-year student at Yale, Elkus became "fascinated" with the structures of governments, non-governmental organizations, and think-tanks.[12] He began developing Helena as an attempt to restructure the basic model of a think-tank, gearing it toward the production of "actionable" initiatives, rather than the production of studies.[8] He argued that these actions would be best taken on by leaders with the capacity to implement them, rather than by in-house researchers.[6] The Huffington Post described the concept as a plan "to build a society of world leaders across generations and fields of expertise that could lead to the creation and implementation of breakthrough ideas."[1]

During Helena’s early development, Elkus "travelled to various summits and conferences."[12] He was surprised to find that attendees shared a narrow range of occupational backgrounds, and few were young.[11] Elkus felt that this was out of step with global trends, arguing that advances in technology and digital connectivity have "allowed young people to gain unprecedented influence in our society", and that the "complex global issues" of the 21st century would be better addressed by intellectually diverse groups.[6] As a consequence, Elkus mandated that each of Helena’s core members represent a different field - and that half be 25 years of age or younger when selected to join the group.[13] This focus on youth and interdisciplinary thinking has become a hallmark of Helena’s structure and philosophy.[5]

After Helena’s development began to accelerate during Elkus and Feinburg’s second year of university, the pair chose not to return to Yale.[12] They moved to Los Angeles, California, where Helena is now headquartered.[14]

Helena CEO Henry Elkus speaking at the CSQ Visionaries' Summit in Los Angeles, California, in November 2016.

Organizational Structure

Helena’s organizational structure is centered around "Helena Members" and "Helena Projects.[15]

Helena Members are organized into two categories: Helena Group Members and Helena Brain Trust Members.[16] Helena Member Groups are annual 30 member bodies composed of prominent leaders from multiple generations and fields.[17] At the time of their selection, half of the 30 members are around 25 years old or younger, and half are over the age of 25.[10] Each member is chosen to represent a separate field. The Helena Brain Trust does not feature a “membership cap or quota”, and is composed of “global experts in specific and focused domains.”[18] Helena’s first member group has been referred to as "one of the world’s most powerful networks."[2]

Helena has been described as an "unorthodox" and "disruptive" think-tank by Forbes, The Huffington Post, and others, due to the fact that the organization places a heavy emphasis on producing initiatives rather than written research.[12] These initiatives, known as “Helena Projects,” are devised and operated by a combination of Helena’s staff and members.[16] Helena Member Tim Doner has described Helena as a "factory for integrating and producing ideas."[8] In an interview, Samuel Feinburg argued that: "what we’re working towards at Helena is not only to bring these stakeholders together, but to direct them toward devising and enacting real projects and policies - to convene and to act. In that sense, we are both a ‘think’ and a ‘do’ tank."[1]

Helena is a 501(c)(3) non-profit, non-governmental organization.[7] The organization is non-doctrinal, and does not hold core political, economic, or religious stances.[15] Helena is funded primarily via private donations from individual philanthropists and their foundations.[6]

Activities

Helena works to create and execute "actionable initiatives" that "address meaningful problems."[15][13] It discusses these problems in ‘Helena Meetings’, and launches initiatives resulting from those meetings that are known as ‘Helena Projects’. TechCrunch described the scope of Helena’s activities as "discuss(ing) global problems and creat(ing) and fund(ing) solutions to those problems."[7]

Helena Brain Trust Member Dr. Julio Friedmann gestures during a Helena meeting in Los Angeles, California.

Helena Meetings

The primary form of interaction between Helena’s members is known as the "Helena Meeting." The meetings are "highly frequent, private discussions between small groups of (Helena’s) members," and take place internationally.[8] Members meet in small groups, both digitally and in-person. Most larger gatherings occur at Helena’s Los Angeles headquarters. Media outlets have described Helena’s member meetings as the organization’s "calling card."[1]

Helena meetings are the organization's mechanism to both conceive and operate Helena’s projects. During the meetings, members discuss the ideas and trends shaping their respective fields and global society.[19] While some meetings consist only of intellectual debate and discussion, others are operational meetings focused on the execution of Helena Projects.

In interviews with the media, Helena members have described the meetings as a mechanism to develop potential solutions to existing global dilemma, to develop innovations and new projects that are not based on addressing existing problems, and to foster cooperation between leaders that may have otherwise never worked together due to generational or political differences.[12]

Helena Projects

Helena describes its projects as "actionable initiatives designed to address significant global problems."[15] These projects are conceived and operated by Helena’s members and staff. Some of Helena’s initiatives are private, and others are publicized. To date, Helena has launched several public initiatives.[19]

Factory in the Sky

Climeworks Founders and Helena Brain Trust Members Jan Wurzbacher and Christoph Gebald deliver a speech during their acceptance of The Helena Prize at Helena's Los Angeles Headquarters (2017).

Helena’s Factory In The Sky project provides support for “breakthrough technologies” designed to fight climate change.[20] The project is most notable for its role in the launch of the world’s first direct-air carbon capture plant in Hinwil, Switzerland.[21]

Beginning in August 2016, Helena began work to identify "a business plan to fight climate change."[22] This search led to the launch of The Helena Prize in October 2016, which sought to identify and then support a for-profit venture with a “plausible and definable net-negative impact on radiative forcing.”[23] The Prize was “intended to enable Helena to recognize and evaluate as many external teams in the climate change sector as possible, to identify the ways Helena could potentially catalyze the biggest difference, and to accelerate the development and effect of the eventual recipient’s project”.[20] According to Helena CEO Henry Elkus, the Prize aimed "to throw the book at the winner from as many angles as possible to increase their chance of success."[11]

The Prize was backed by The Boston Consulting Group and Sierra Energy. Helena assembled an advisory board of climate scientists, clean-tech venture capitalists and other industry experts to select, then directly support the winner.[14][24] Judges for The Helena Prize included Professor Gordon L. Clark (Director of the Smith School of Enterprise and the Environment at Oxford University), Professor Cameron Hepburn (Professor of Environmental Economics at the University of Oxford and the London School of Economics and Political Science), Chip Comins (Founder of the American Renewable Energy Institute), John R Seydel (Director of Sustainability, City of Atlanta) and nine others.[25][26][27][28][29][10]

The Helena Prize was open to applications from October 2016 through January 2017.[17] From February to April 2017, applicants were vetted by The Boston Consulting Group and the Prize’s Advisory Board.[30] In early May 2017, the Helena Prize was awarded to Christoph Gerald and Jan Würzbacher of Climeworks, a carbon-capture technology company based in Zürich, Switzerland.[31][32]

An aerial view of the site of the Climeworks Direct-Air Carbon-Capture factory in Hellisheidi, Iceland.

Climeworks’ reward included membership in Helena; mentorship from the Helena Prize’s Advisory Board, and in-kind services from an array of partners, including support from The Boston Consulting Group and the American Renewable Energy Institute.[33][34]

Helena itself continues to assist Climeworks with marketing, sales and operations.[35]

Since winning The Helena Prize, Climeworks opened the world’s first commercial plant to capture CO2 from the air in May 2017.[36] The company drew broad press acclaim, and was featured in over 100 news outlets, including Fast Company, Vice, Upworthy, the Washington Post, and Science Magazine.[37][38][39][40][41] Located in Hinwil, Switzerland, the plant removes several hundred tons of carbon dioxide from the ambient air annually.[42] The CO2 is then pumped into a local greenhouse, where it is used in place of non-renewable CO2 produced from fossil fuels.[43]

In October 2017, Climeworks launched the world's section direct-air carbon capture facility in Hellisheiðarvirkjun, Iceland.[44] The plan’s machines suck CO2 out of the air and pump it hundreds of feet into the ground, where the carbon “reacts with basaltic rock and turns to stone”, resulting in permanent storage.[45][46] Climeworks’ installation is the world’s first “negative emissions” plant of this kind.[47][48]

In February 2018, Helena orchestrated a collaboration between Helena Member Robert Swan and Climeworks, making Climeworks the first company to be commissioned to permanently remove CO2 from the atmosphere.[49][50] Climeworks provided services for Swan’s “South Pole Energy Challenge (SPEC)”, the first ever walk to the geographic South Pole using only renewable energy sources.[51]

The Helena Shield Project

In July 2018, Helena announced the Helena Shield Project - an effort that catalyzed state and Federal action to prevent a potential collapse of the North American electrical grid.[52]

Drawing on research from and interaction with the RAND Corporation, the Congressional EMP Commission, Lloyds of London, the EIS Council and developed with advising Helena members Max Tegmark and R. James Woolsey, the project aims to secure critical electrical infrastructure against a range of threats, including cyber-attacks, terrorist attacks, natural disasters, solar flares, and radio frequency weapons.[53][54][55][56] The Helena Shield Project focuses on “educational outreach work with state and national legislators and agencies to secure the United States’ electrical grid against the threat of prolonged blackout... (encompassing) extensive meetings with Helena members, public regulators, private corporations, nonprofit entities, and other stakeholders to this end.”[52]

Three months after the launch of the project, “threats to critical infrastructure from hostile physical and cyber-attacks” were recognized for the first time in the United States Department of Defense’s 2018 National Defense Strategy.[57][58][52]

In May 2018, Helena Brain Trust Member Robert Hertzberg successfully passed two pieces of legislation in the California State Senate that address grid security.[59] The first, SJR-20, is the only state-level resolution in the US urging Federal action from Congress and the United States President to protect the grid.[60] The second, SB-1076, “specifically requires the California Office of Emergency Services to include preparedness recommendations to harden the electrical grid against an electromagnetic pulse attack or solar storm event when it updates the State Emergency Plan.”[61] The bills remain some of the only pieces of legislation in the US on the subject.[62]

The Helena Security Council

The Helena Security Council was launched in early 2017 as "permanent program within Helena" focused on "the global security trends of the 21st century."[63] According to Helena’s website, the council convenes Helena members and outside experts to produce, publish, and implement insights that inform global security decisionmaking. The council currently focuses on the role of artificial intelligence in nuclear security, additive manufacturing, the increasing speed of information systems, the decentralized media, grid security, and "millennial perceptions on global security."[19]

In an interview regarding the Council’s discussions on the intersection of artificial intelligence and nuclear security, deep-learning artificial intelligence expert and Helena member Nikhil Buduma described "an effort to design a new framework around how we think about rogue actors, second strike systems, and highly automated search and destroy operations."[8]

In August 2017, Helena announced that the Security Council had partnered with the RAND Corporation. According to Andrew Parasiliti, Director RAND's Center for Global Risk and Security, the council works with RAND on "a major RAND initiative called ‘Security 2040."[64] In an interview with French businessman and philanthropist Alexandre Mars, Helena CEO Henry Elkus stated that Council’s work with RAND will also result in "comprehensive global security research due to be published in 2018."[19]

Helena Members

Helena Member Jacob Collier performs at the Moers Festival in 2016.

Each year, Helena announces a permanent ‘group’ of 30 members.[65] Helena's members are prominent experts from a wide range of different fields.[66] They serve as the "driving force" behind the group's activities and engage in regular meetings.[6] Helena membership does not expire or terminate. Becoming a member of Helena is "merit-based, doesn’t cost money, and doesn’t require subscription to any political, religious or economic beliefs."[12][10]

At the time of their selection, half of Helena’s 30 members are 25 years of age or younger.[67] The other half are over 25 years old.[13] This structure derives from Helena’s belief that "better solutions … result from the inclusion of multiple generations," because "leaders under 25" have attained great success and influence in the digital era, and because approximately half the world’s population is under the age of 25.[7][11]

At present, Helena’s members represent the fields of: professional athletics, education, music, marketing, supply chain economics, cinema, entertainment, human rights activism, spirituality, biomedicine, magic, cryptography, space exploration, conglomerate corporations, conservation, bioscience, quantitative economics, private equity, governance, philosophy, artificial intelligence, healthcare, arctic exploration, international relations, military intelligence, humanitarian aid, nuclear physics, plasma physics, big data, algorithmic political risk, linguistics, marine biology, oceanography, cryptocurrency, political satire, legal automation, consumer design, aquanautics, social media, telecommunications, and venture capital.[4]

Helena Member Timothy Hwang speaks at the World Economic Forum in Davos, Switzerland.

Helena Group of 2017

Helena Member Taylor Wilson Presenting Fusor to President Barack Obama.

Helena Group of 2018

Helena Member Evan Spiegel at the TechCrunch Disrupt Conference.

Brain Trust

Helena’s ‘Brain Trust’ is separate from its regular membership. The Brain Trust is also a body "of accomplished experts across varying fields" but is not limited in size or organized by age quotas.[10] In the fashion of Helena’s core members, the Brain Trust meets regularly and contributes to Helena’s projects.[66] Compared to Helena’s core member groups, its Brain Trust members are typically experts in more specific, focused domains.[3] The purpose of the Brain Trust is to provide Helena with access to a broader set of expertise and knowledge, and a larger overall scale.[15]

Helena’s Brain Trust currently lists over 80 members, including former Director of the Central Intelligence Agency (CIA) R. James Woolsey, international relations expert Parag Khanna, former Speaker of the California State Assembly Robert Hertzberg, artist Janet Echelman, anthropologist and explorer Wade Davis, historian Karen Greenberg, poet Reginald Dwayne Betts, and human rights lawyer Karen I. Tse.[4][66]

Partnerships

Helena has established partnerships with a number of outside organizations. The stated purpose of the partnerships is to "expand Helena’s operational capabilities."[68] CEO Henry Elkus detailed Helena’s approach to partnerships in an interview with The European Magazine, saying "we only partner with outside organizations that directly work with Helena on its projects and ideas."[6]

Boston Consulting Group

In October 2016, Helena and Boston Consulting Group (BCG) announced the formation of a strategic partnership "aimed at developing and guiding Helena’s social-impact projects and initiatives."[3] BCG offers Helena "support from its management consulting practices and BCG Digital Ventures, the firm’s corporate venture and incubation arm."[14][69] BCG senior partner Jeff Hill described Helena as "a dynamic organization that shares our mission of ‘shaping the future, together.’"[3]

BCG also supported The Helena Prize, a prize award designed to spur and reward innovation in cleantech among young entrepreneurs. The Helena Prize was awarded in May 2017 to Climeworks, a carbon capture company based in Zürich, Switzerland.[24][32]

Helena CEO Henry Elkus and COO Samuel Feinburg also serve as the Boston Consulting Group’s Social Entrepreneurs in Residence.[10]

RAND Corporation

From 2017 to 2018, Helena partnered with the RAND Corporation to develop "new ways to approach global security in the 21st century, with a particular focus on the identification of the leaders, policies, and technologies that will shape the field."[70] Helena’s Security Council worked closely with RAND on initiatives covering artificial intelligence, nuclear security, and additive manufacturing.[5]

Berggruen Institute

The Berggruen Institute is an independent, nonpartisan think tank which develops ideas to shape political and social institutions.[71] The Institute was founded and is led by Helena Member Nicolas Berggruen.[72][73] Helena works with the Berggruen Institute to develop and analyze policy solutions that affect political and social institutions, with a focus on how governments can evolve in response to 21st century technology trends and globalization.[68] Helena CEO Henry Elkus serves as a "special advisor" to the Berggruen Institute.[74]

Criticism

Helena has been criticized for its complexity and secrecy. Before Helena’s public launch, the organization was the subject of scrutiny from internet tabloids and blogs, who questioned the group’s purpose and existence.[75] Several publications expressed frustration at their inability to uncover details about Helena’s structure, operations, or its members.[75][76][77] Technology website TechCrunch lauded the group’s "serious firepower" and philanthropic goals but characterized Helena’s launch strategy as "a mistake."[7]

Helena has since been criticized for its lack of transparency. The group’s meetings are closed to the public, and some of its projects are private or as of yet undisclosed.[76] Helena executives have been questioned in interviews about Helena’s alleged complexity and elitism.[6] Forbes quotes CEO Henry Elkus as conceding the criticism of complexity, arguing that Helena’s elaborate design is an asset rather than a flaw: "(we) chose to create an organization that doesn’t limit itself to one particular field, and acts not only as a think-tank, but as a networking group, an R&D lab, and an operating charity."[12]

See also

References

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