Fundly

Fundly
Type of site
 Crowdfunding
Available in English
Website fundly.com
Launched 2009

Fundly is a crowdfunding site for online fundraising. It allows non-profits, charities, politics, clubs, schools, teams, churches, and other causes to raise money online from friends, family, colleagues, donors, and other supporters via email, Facebook, Twitter, LinkedIn, Google, and social media networks. It is also an app for social networks like Facebook and LinkedIn. It uses WePay to process donations. Donors are charged when they make a donation.

The CEO of the company is Dennis Hu.[1] In 2011, Fundly obtained $2 million in seed funding using the on-line investor marketplace, AngelList.[2]

Notable projects

  • A Very Jersey Xmas is a 2012 fund raiser sponsored by New Jersey natives living in the San Francisco Bay Area for relief of victims of Hurricane Sandy. Donors are invited to parties where they dress up as their favorite Jersey character.[3]
  • Meg Whitman used Fundly to raise $20 million for her campaign for governor of California.[2]

Pricing

Fundly charges fees based on the scale of the fundraiser. Individual campaigns are charged 4.9% of the funds collected, plus 3% credit card fees. Campaigns that reach certain donation levels receive discounts on the fee percentage that Fundly charges. Campaign donations raised from $50,001 to $500,000 are charged 4.4%, donations raised from $500,001 to $1,000,000 are charged 3.9% and every donation raised over $1,000,000 is charged 2.9% [4]

Patents

Fundly has a patent pending on its fund raising technology.[5]

See also

Be Aware of email "spoofs" and scams which use the FUNDLY name.

References

  1. ↑ Rahim Kanani, “Fundly.com is Transforming Online Philanthropic, Political and Individual Giving”, Forbes, 7 April, 2012
  2. 1 2 Rip Empson, “Social Fundraising Site Fundly Raises $2 Million of its Own”, Techcrunch, 24 February 2011.
  3. ↑ Bruce Newman, “New Jersey natives in Bay Area hold Superstorm Sandy relief benefit”, San Jose Mercury News, 1 December 2012
  4. ↑ Fundly Pricing
  5. ↑ Mark Glaser, “Fundly + Facebook = Millions in Micro-Donations for Campaigns”, MediaShift, 30 November 2010
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