Fooya

Fooya
Developer(s) FriendsLearn Inc.
Initial release November 2013 (2013-11)
Stable release
1.88 (Android) /1.8.7 (IOS)
Written in C#
Operating system
Type mHealth
Startup
License Premium
Website www.fooya.com

Fooya (styled as fooya!) is a medical mobile app[1] which uses gamification of learning and educational entertainment principles to induce its users to improve their dietary choices.[2] It was developed by the mHealth company FriendsLearn;[3][4] the product team is led by Bhargav Sri Prakash,[5] who devised the concept when he was a fellow of the Kauffman Foundation.

Efficacy

Studies have shown that Fooya is able to induce children and young adults to improve their dietary choices[6][7] for overall positive effects on their health.[8][9]

Following peer review, evidence of statistically significant health outcomes measured during two randomized controlled clinical trials conducted by researchers at the Baylor College of Medicine Children's Nutrition Research Center and of one longitudinal trial, by researchers from Kaiser Permanente and the Bernard A. Harris Foundation, have been presented at leading academic medical conferences. Results of the underlying mechanisms in Fooya have been presented at the 2015 MedicineX Conference at the Stanford School of Medicine,[6] 2015 Biennial Childhood Obesity Conference,[10] 2015 Child Health Bay Area Conference at UCSF School of Medicine and the 2014 ObesityWeek Conference[11]

Behavior design

Fooya is designed to deliver health outcomes through behavior as a result of underlying theoretical models from neuropsychology and cognitive behavioral therapy.

Innovations within Fooya as it pertains to 'learnified' gaming were presented at the 2014 Stanford MedicineX Conference[12] under a session titled "Scalable Behavior Design through Mobile Gaming". The session focused on scientifically validated mobile content platforms as possible solutions for global health issues, as well as a case study of Fooya and lessons learned for digital health gaming. The impact of Fooya among 6th grade students from YES Prep Public Schools in Houston (Texas), was measured through a study by Scientists at the Baylor College of Medicine's Children's Nutrition Research Center.

The Health Gaming Championship

Inaugural World Health Championship: Award Ceremony

Fooya is the official title sponsor of "The Health Gaming Championship", an annual tournament open to professional and amateur Fooya health gamers.[13] The inaugural 2015 edition was conducted at the College of Engineering, Guindy campus in partnership with Rotary International.[14] More than 50 contestants competed for a total prize money of over $5,000.

Research and clinical trials

Health outcomes of clinical Fooya trials conducted by researchers at the Baylor College of Medicine's Children's Nutrition Research Center were presented at The Obesity Society's 2014 ObesityWeek Conference in Boston.[11]

Initial launch & Crowdfunding

Fooya was first launched as a Facebook App in 2012 at the DEMO Conference in Silicon Valley,[15] and successfully raised over $50,000 through a crowdfunding campaign[16][17] via Kickstarter[18][19][20][21]

References

  1. ↑ "fooya!". Mobile Action. January 2016.
  2. ↑ Jude Sannith (3 March 2017). "Fooya: A game for healthy food habits". CNBC_TV18.
  3. ↑ Bloomberg (6 July 2013). "Next Big Thing: Startups Pitch to Investors". Business Week.
  4. ↑ "FriendsLearn Launches Facebook 'Food Fight' as Part of 'Hot' Social Apps Presenting at DEMO Spring 2012 in Silicon Valley". Yahoo. 20 April 2012.
  5. ↑ Victor Rivero (6 February 2012). "You and Your Friendslearn: Interview with Victor Rivero". EdTech Digest.
  6. 1 2 Stanford MedicineX (6 July 2015). "Neuropsychology based Behavior Design through Mobile Health Gaming". Stanford University School of Medicine.
  7. ↑ Johnston, Craig; Moreno, Jennette (2 November 2014). "A Nutrition Education Mobile Game Impacts Snack Selection in Middle School Students" (PDF). The Obesity Society.
  8. ↑ Cromwell Schubarth (31 May 2013). "FriendsLearn Show Food Fights can be Educational". Silicon Valley American City Business Journals.
  9. ↑ "Feeding Health Tips through Gaming". The Hindu Business Line. 28 August 2013.
  10. ↑ Childhood Obesity Conference (28 June 2015). "Impact of a Neuropsychology based approach to behavior design through mobile gaming (pg 68)" (PDF). 2015 Childhood Obesity Conference.
  11. 1 2 2014 ObesityWeek Abstract Book (2 November 2014). "A Nutrition Education Mobile Game Impacts Snack Selection in Middle School Students" (PDF). The Obesity Society.
  12. ↑ "Scalable Behavior Design through Mobile Gaming". Stanford School of Medicine. 4 September 2014.
  13. ↑ Express News Service (9 March 2015). "Reciprocity Wave for health". The New Indian Express.
  14. ↑ Arun Khurana (31 January 2015). "Health Championship" (PDF). The Southerner: Newsletter of Rotary International.
  15. ↑ Democonf (12 April 2012). "fooya launch at DEMO 2012". DEMO.
  16. ↑ "FriendsLearn Entertainment launched crowd-funding and awareness Campaign". India Infoline. 21 February 2012.
  17. ↑ Dean Takahashi (17 March 2013). "FriendsLearn wrapping up its Kickstarter with Push in to India". Venturebeat.
  18. ↑ "fooya". Kickstarter. 21 March 2013.
  19. ↑ "fooya!". Kicktraq. March 2013.
  20. ↑ Rajeev Mehta (22 February 2013). "FriendsLearn Launches Online Game 'Fooya' to Address Global Health Issues". Lots Buzz Times.
  21. ↑ Technology Correspondent (25 February 2013). "FriendsLearn's new online game 'Fooya'". Techherald.
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