Emo (oil)

Emo
Petrol station
Area served
 Ireland
Website emo.ie
Emo station in Sligo, Ireland

Emo Oil is an Irish oil distribution brand that is based in Portlaoise and is named after a village called Emo in County Laois, Ireland. While also having a market in Great Britain, the brand is used by several divisions of DCC Plc.

Operations in the Republic of Ireland

Emo Oil operates out of several regional depots and petrol filling stations throughout the Republic of Ireland. It significantly expanded its operations in 1999 to include retail from filling stations with the purchase of the Burmah Fuels filling station network. Recently, Emo Oil has celebrated its 35th birthday.

DCC plc also own the nominally competing filling station franchise GreatGas, having bought it in 2009. However, there appears to be no plans to integrate this with Emo, as new GreatGas locations have continued to open.

Emo Oil supplies all grades of oil to several sectors including distributors, petrol stations, commercial enterprises and direct to home heating oil users through its Emo Direct operation. Their coverage currently includes Dublin, Limerick, Westmeath, Mayo, Meath, Offaly, Kildare, Carlow, Kilkenny and Laois. The company offers 24-hour delivery, co-operative and helpful drivers, aftercare services, online ordering, and the option to pay through the post office or any Post Point location (a service currently unique to Emo Oil). The current managing director of Emo Oil in Ireland is Portlaoise resident, Gerry Wilson.

Northern Ireland and Great Britain

In Northern Ireland, Emo Oil is a high-profile brand name of DCC Energy Ltd, an energy company based in Belfast with several regional depots across Northern Ireland. DCC Energy Ltd uses several other brands alongside Emo (including Fuel Services, Cawoods Oil and the LPG brand, Flogas). All of these brands reflect the company's expansion through acquisition in the Northern Ireland market. The current managing director for Emo Oil in Northern Ireland is Donal Murphy.

In Great Britain, Emo Oil (GB Oils) operates out of several depots and offices across England, Scotland and Wales. Like the rest of the group, this newest division has grown out of acquisitions. Most notable for this are Shell Direct and Scottish Fuels. The current Chief Executive of Emo Oil (GB) is Paul Vian.

DCC is the largest oil distributor in Great Britain and Northern Ireland, with an approximate market share of 12%(including transport fuels) and 20% respectively, while in the Republic of Ireland DCC Energy has approximately 10% of the market.[1]

In 2011, DCC Energy bought Maxol Direct, the Home Heating side of Maxol. Re-branding is currently taking place.

References

  1. ↑ http://www.dcc.ie/dcc/operations/dcc_energy/ DCC Energy page
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