Dumb Dumb (Red Velvet song)

"Dumb Dumb"
Single by Red Velvet
from the album The Red
Released September 9, 2015 (2015-09-09)
Format Digital download
Genre
Length 3:22
Label
Songwriter(s)
Producer(s)
  • LDN Noise
  • Deanna Dellacioppa
  • Taylor Parks
  • Ryan S. Jhun
Red Velvet singles chronology
"Ice Cream Cake"
(2015)		 "Dumb Dumb"
(2015)		 "Wish Tree"
(2015)

"Ice Cream Cake"
(2015)		 "Dumb Dumb"
(2015)		 "Wish Tree"
(2015)
Music video
"Dumb Dumb" on YouTube

"Dumb Dumb" is a song by South Korean girl group Red Velvet for their first studio album The Red (2015). Written by Seo Ji-eum of Jam Factory and Kim Dong-hyun, with production and arrangement by LDN Noise, Deanna Dellacioppa, Taylor Parks and Ryan S. Jhun, the song is an uptempo dance-pop track in which a girl expresses her awkwardness regarding her feelings towards the object of her affections. It was released as the lead single from the album on September 9, 2015 by S.M. Entertainment, along with an accompanying music video.

Upon its digital release, "Dumb Dumb" has been regarded as one of the group's signature "Red" songs and received generally favorable reviews from critics, who praised its overall production and the group's vocal performance. It also attained commercial success, peaking at number two on Gaon Digital Chart and number three on Billboard's World Digital Songs chart, making it the best-selling K-pop song in America of that week. It is the group's first single to sell over a million copies in South Korea.

The song has since been named by Dazed Digital as their top K-pop track of 2015 and ranked at #70 on Billboard's 100 Greatest Girl Group Songs of All Time. Its music video was also included in Rolling Stone's 10 Best Music Videos of 2015.

Background and release

Following the release of their first EP Ice Cream Cake in March 2015, it was reported that Red Velvet would return with their first full-length studio album in early September 2015. On September 3, a series of image teasers were revealed on the group's official Instagram account, along with the album's ten-song track list. A day later, S.M. Entertainment announced that the full album would be released at midnight on September 9, with "Dumb Dumb" serving as the album's lead single.[1]

Prior to the release of the music video, a total of 5 video teasers were released on the official SMTOWN channel from September 3 to September 7. The official video for "Dumb Dumb" was then released on September 8, before being released digitally with its parent album a day later.

Composition

"Dumb Dumb" was composed by British production team LDN Noise, Deanna Dellacioppa, Taylor Parks and South Korean songwriter Ryan S. Jhun. LDN Noise had previously worked with Western artists such as Nick Jonas and Nathan Sykes and although the duo had produced for other South Korean groups such as Red Velvet's label mates TVXQ and SHINee, The Red, in which they produced four tracks including "Dumb Dumb", marks Bonnick and Chapman's first time collaborating with the group. Described as a "brassy" and "genre-mashing" dance-pop track with R&B, funk and hip-hop elements, the song contains heavy hi-hats and snare line, percussive claps and horn instruments. It was composed in the key of G minor, with a tempo of 146 beat-per-minute.[2]

Its lyrics, which were written by Kim Dong-hyun and Seo Ji-eum of Jam Factory, are the thoughts of a girl who compares her awkwardness in front of a romantic interest to becoming a mannequin.[3] The song's title is repeated several times throughout the song and features a rap verse that references a number of Michael Jackson's songs, including "Beat It", "Bad", "Billie Jean", "Leave Me Alone", "Black or White", "Man in the Mirror", "Why You Wanna Trip On Me", "Scream", "Love Never Felt So Good" and "Thriller", which was performed by member Irene and Joy.[4] A Japanese version of the song was recorded for the group's first Japan showcase, making "Dumb Dumb" their second song to be recorded in another language, following their 2017 release "Red Flavor".[5]

Promotion

Red Velvet started their promotions for the album and single by holding a comeback showcase for the first time since their debut. There, they talked about the song and the album.[6] The group performed "Dumb Dumb" live for the first time on M! Countdown on September 10 and also appeared on Music Bank, Show! Music Core and Inkigayo where they also performed "Huff N' Puff".[7] A week later, they received their first music show trophy for "Dumb Dumb" on The Show, and gained a total of five wins for the song on all of the music programs in South Korea.[8] The group then continued to perform the song for the rest of 2015, before ending with year-end performances at Seoul Music Awards, KBS 2015 Song Festival and Golden Disk Awards on January 2016, where they performed a remix version of "Dumb Dumb", which was extended with a dance-break section.

Initially recorded and performed in Korean, a Japanese version of the song was performed for the first time during the group's first Japan showcase in November 2017, along with "Red Flavor".[5]

Music video

Directed by Beomjin J, a music video of the song was released on September 8, 2015 through the official YouTube channel of S.M. Entertainment. Set in a doll factory where all five members are seemingly being manufactured, the girls dance in colorful sets and sing about their frustrations with their awkwardness as they deal with feelings towards the object of their affections. Alluding to the song's lyrics, the video itself, which was choreographed by Willdabeast Adams, features a robotic dance with movements like that of a mannequin's.[9][10] Rolling Stone claimed the video "stood out with a distinct aesthetic and muted palate" and that "any of the dozens of the setups packed into it could appear in the pages of your favorite oversized, overpriced lookbook".[11] The girls' outfits and styling, particularly their braided hairstyles and striking red dresses with different colored aprons, were compared to Pippi Longstockings, Alice from Alice in Wonderland and Little Red Riding Hood.[12]

Critical reception

Upon its initial release, "Dumb Dumb" received positive reviews from music critics who complimented the song's production and quirky vibe, while noting the group's "well-blended" vocal performance. Jeff Benjamin of Billboard called it an "undefined-yet-addictive slab of brassy pop" and drew comparisons to Jessie J, Ariana Grande and Nicki Minaj's 2014 hit "Bang Bang", but clarified that it "is pulled every which way that it hardly resembles such a catered-to-Top-40 hit".[3] Dazed Digital named it their number one K-pop track of 2015 and stated that the song "marked a monumental, career-crowning musical tornado".[13] Noisey put it at number two on their Top 20 K-pop Songs of 2015 and praised it for its "endless momentum—sustained across a Michael Jackson tribute rap break, a blindside bridge borrowed from some other sonic world, and a chorus that interrupts itself to laugh at all the awesomeness everywhere". They also highlighted the song's video and choreography.[14] Writing for Yibada, Romellaine Xyene Arsenio commended the members' impressive vocal improvement and thought the "challenging notes and raps were delivered smoothly". She deemed it "their most bizarre comeback yet" but spoke highly of the visuals and styling in the music video.[15] However, Kim Do-young of the South Korean online magazine IZM found the song "confusing" and the vocals of the group "distracting" in his review of the album. In a survey conducted in November 2017 among men in their 20s and 50s, "Dumb Dumb" ranked 4th in the list of songs that should be banned for the College Scholastic Ability Test in South Korea due to their addictive nature.[16]

"Dumb Dumb" was included in Billboard's list of 100 Greatest Girl Group Songs of All Time, ranking at number 70.[17] Rolling Stone placed it a number nine on their 10 Best Music Videos of 2015[11] and was named "Choreography of the Year" by GQ Korea in their November 2015 issue.[18]

Commercial performance

Upon its digital release, "Dumb Dumb" quickly topped 7 Korean digital charts amidst heavy competition.[19] The song then charted at number two on the Gaon Digital Chart[20] and also peaked at number three on Billboard's World Digital Songs chart, making it the best-selling K-pop song in America of the week.[21] The song eventually became the group's first single to sell over a million copies in South Korea.

The music video for "Dumb Dumb" debuted at #1 on YinYueTai's V-Chart Korea[22] and was also the most viewed k-pop video in America and worldwide for the month of September.[23]

Remixes and cover versions

As part of their year-end award promotions, three remixes were produced for the group's performance at the Seoul Music Awards, the KBS 2015 Song Festival and the Golden Disk Awards on January 2016. While these mixes maintain most of the song's original production, the rap verse by member Irene and Joy was omitted in favor of an additional dance-break mix for the performances on Song Festival and Golden Disk Awards.[24] In 2017, S.M. Entertainment's partnership with Mystic Entertainment resulted in a digital music project involving Red Velvet, Henry Lau and Mystic Entertainment's artists, wherein both companies' singers did a remake of each other's songs. PERC%NT, Jang Jane, Giant Pink and K JUN's R&B cover of the single was released on August 18, 2017 along with a music video.[25][26]

Charts

Monthly chart

Chart (2015) Peak

position

South Korea (Gaon Digital Chart)[29] 5

Release history

Region Date Format Label
South Korea September 9, 2015 Digital download S.M. Entertainment, KT Music
Worldwide S.M. Entertainment

References

  1. ↑ Lee So-dam (September 4, 2015). "레드벨벳 9월9일 컴백 확정…SM 하반기 첫주자 [스포츠투데이]". Sports Today (in Korean). Retrieved September 4, 2015.
  2. ↑ "Dumb Dumb - Red Velvet - Spot On Track". www.spotontrack.com. Retrieved 2017-11-25.
  3. 1 2 Benjamin, Jeff (September 9, 2015). "Red Velvet Drop Brassy 'Dumb Dumb' Single, Quirky 'Red' Album". Billboard. Retrieved November 24, 2017.
  4. ↑ Bae, Soon-tak (September 29, 2015), [배순탁] K팝이 '종합선물세트'라 불리는 이유 (in Korean), Hankook Ilbo, retrieved November 25, 2017
  5. 1 2 "Here's What Happened At Red Velvet's 'Reveluv-Baby Premium Showcase', 'Red Room' in Japan Soon - K-Fanatics". K-Fanatics. 2017-11-08. Retrieved 2017-11-25.
  6. ↑ "레드벨벳 이번 컴백으로 첫 시도하는 것들" (in Korean). Retrieved 2017-11-25.
  7. ↑ Jeon Su-mi (September 5, 2015). "레드벨벳,10일 '엠카' 통해 첫 방송…특급 매력 발산 예고". enews24 (in Korean). Retrieved November 24, 2017.
  8. ↑ "Red Velvet's first music show win on The Show".
  9. ↑ Lee, Eun-ho (September 11, 2015). "레드벨벳, 차원 다른 퍼포먼스로 '시선 강탈'". 10asia (in Korean). Retrieved November 24, 2017.
  10. ↑ "Red Velvet Drop Brassy 'Dumb Dumb' Single, Quirky 'Red' Album". Billboard. Retrieved 2017-11-25.
  11. 1 2 Ducker, Eric (December 22, 2015). "10 Best Music Videos of 2015". Rolling Stone. Retrieved November 24, 2017.
  12. ↑ Park, Sojung (September 8, 2015). "Red Velvet wants to define color red for you". Yonhap News. Retrieved November 24, 2017.
  13. ↑ Glasby, Taylor (December 1, 2015). "The top 20 K-Pop tracks of 2015". Dazed Digital. Retrieved November 24, 2017.
  14. ↑ Dorof, Jakob (December 16, 2015). "The Top 20 K-pop Songs of 2015". Noisey. Retrieved November 24, 2017.
  15. ↑ Arsenio, Romellaine Xyene (December 16, 2015). "Red Velvet are Sweet-Creepy Dolls in "Dumb, Dumb" MV [Watch]". Yibada. Retrieved November 24, 2017.
  16. ↑ Jang, Yeon-je (November 15, 2015). "'수능 D-1' 샤이니 '링딩동', 'PICK ME'·'나야 나' 제치고 '수능 금지곡 1위'". xsportsnews (in Korean). Retrieved December 9, 2017.
  17. ↑ "100 Greatest Girl Group Songs of All Time: Critics' Picks". Billboard. Retrieved November 24, 2017.
  18. ↑ "올해의 안무 - 레드벨벳 'Dumb Dumb'". GQ Korea (in Korean). GQ Korea. November 2015.
  19. ↑ "레드벨벳, '무도' 벽 넘었다…7개 음원차트 1위". naver (in Korean). JoyNews24. Retrieved November 24, 2017.
  20. 1 2 South Korea's Gaon Singles Chart from September 6–12, 2015 (in Korean) Originally from Gaon Music Chart (September 2015). Archived on September 18, 2015. Retrieved on November 24, 2017.
  21. 1 2 Benjamin, Jeff (September 15, 2015). "Red Velvet Earn First No. 1 on World Albums Chart With 'The Red'". Billboard. Retrieved November 24, 2017.
  22. ↑ "音悦V榜". YinYueTai. Retrieved November 24, 2017.
  23. ↑ Benjamin, Jeff (October 13, 2015). "Most Viewed K-Pop Videos in America & Around the World: September 2015". Billboard. Retrieved November 24, 2017.
  24. ↑ KBS World TV (2016-01-24), Red Velvet - Dumb Dumb [2015 KBS Song Festival / 2016.01.23], retrieved 2017-11-25
  25. ↑ Custodio, Emily Joy (August 16, 2017). "Red Velvet Makes Their Own Rendition Of Yoon Jong Shin's 'Rebirth' In SM Station Season 2". musictimes. Retrieved November 24, 2017.
  26. ↑ "LISTEN 012 Dumb Dumb". melon. August 18, 2017. Retrieved November 24, 2017.
  27. ↑ "周榜". Baidu. Retrieved November 24, 2017.
  28. ↑ "2015 Year End Chart" (in Korean). Gaon Music Chart. Archived from the original on September 14, 2017. Retrieved November 24, 2017.
  29. ↑ "Gaon Monthly Digital Chart - September 2015". gaonchart.co.kr. Retrieved November 24, 2017.
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