Drag Me Down

"Drag Me Down"
Single by One Direction
from the album Made in the A.M.
Released 31 July 2015[1]
Format
Genre
Length 3:12
Label Syco
Songwriter(s)
Producer(s) Julian Bunetta
One Direction singles chronology
"Night Changes"
(2014)		 "Drag Me Down"
(2015)		 "Perfect"
(2015)

"Night Changes"
(2014)		 "Drag Me Down"
(2015)		 "Perfect"
(2015)
Music video
"Drag Me Down" on YouTube

"Drag Me Down" is a song recorded by English-Irish boy band One Direction for their fifth studio album, Made in the A.M. (2015).[4] The song was released worldwide on 31 July 2015 and was the band's first single since Zayn Malik's departure earlier that same year. "Drag Me Down" debuted atop the charts in the United Kingdom, Ireland, France, Austria, Australia, and New Zealand. It became the group's first number one single in France and Australia, as well as their fourth number one in New Zealand and the United Kingdom. It debuted at number three on the Billboard Hot 100 chart and won the fan-voted 'Best Video Award' at the 2016 Brit Awards.[5]

Background and release

"Drag Me Down" is marked as One Direction's first single since Zayn Malik's departure in March 2015.[6] The announcement of the release, with no previous promotion or marketing, was done by Liam Payne on his Twitter handle, followed by the rest of the members on 31 July 2015.[1]

Composition

"Drag Me Down" is a midtempo pop rock track written by Julian Bunetta and John Ryan, who wrote and produced several songs on One Direction's previous two albums Midnight Memories (2013) and Four (2014).[7] According to Los Angeles Times's editor Mikael Wood, the production contains springy guitars that recall The Police or "Rude" by Magic!.[2][8] The song is written in C minor with a tempo of 138 beats per minute.[9]

Critical reception

Professional ratings
Review scores
Source Rating
Billboard [3]
Digital Spy [10]

Jason Lipshutz of Billboard gave the song three and a half out of five stars and commented "For those worried that a four-member incarnation of the group can't get the job done, "Drag Me Down" assuages those fears by keeping the overall quality level high".[3] Lewis Corner of Digital Spy gave the song three out of five stars review and stated that "Drag Me Down" is "one of their most pop-centric releases to date".[11] Past member Zayn Malik took to social media and praised the single, describing it as "sick" and stating that "he was proud of his boys."[12]

Music video

The video for "Drag Me Down" was directed by Ben and Gabe Turner and filmed at NASA's Johnson Space Center in Houston, Texas and premiered on Vevo on 21 August 2015. The video includes the band being put through their paces as though they are astronauts preparing for a space mission.[13] It won the fan-voted 'Best Video Award' at the 2016 Brit Awards[14] and as of August 2018, it has been viewed over 730 million times on YouTube.[15]

Live performances

One Direction gave their first performance of the song on their On the Road Again Tour in Indianapolis on 31 July 2015 until the end of their concert tour. The song was then performed live as part of a series of free summer concerts in New York City for Good Morning America on 4 August 2015.[16] The band also performed the song on several television programmes including The Ellen DeGeneres Show,[17] The Jonathan Ross Show[18] and Alan Carr: Chatty Man.[19]

Usage in media

An instrumental version of the song is heard in the television series Grey's Anatomy (season 13 episode 8).

The song was covered by Welsh rock band Lostprophets on their 2016 Greatest Hits album.

Commercial performance

"Drag Me Down" sold 349,000 digital copies in the United States and had 17.7 million streams worldwide in its first week of release.[20] It broke the record on Spotify for most streamed track in one day, earning 4.75 million global streams (it has since been surpassed by Ed Sheeran's "Shape of You" and "Castle on the Hill" both receiving over 6.18 million global streams).[21][22] The song also debuted at number three on the Billboard Hot 100, the second-highest debut of the year, with 349,000 downloads sold in its first week (making it the group's third number-one hit on the Digital Songs chart and the boy band's best sales week for a song).[23][24]

Furthermore, the song topped the charts in twelve countries, including Austria, Australia, Czech Republic, France, Greece, Hungary, Ireland, New Zealand, Portugal, Scotland, Slovakia, and the United Kingdom.

Charts

Certifications

Region CertificationCertified units/Sales
Australia (ARIA)[71] 2× Platinum 140,000^
Belgium (BEA)[72] Gold 15,000*
Canada (Music Canada)[73] 3× Platinum 240,000^
Denmark (IFPI Denmark)[74] Platinum 60,000^
Italy (FIMI)[75] Platinum 50,000double-dagger
Mexico (AMPROFON)[76] Platinum+Gold 90,000*
New Zealand (RMNZ)[77] Platinum 15,000*
Norway (IFPI Norway)[78] Platinum 10,000*
Poland (ZPAV)[79] 4× Platinum 80,000*
Spain (PROMUSICAE)[80] Gold 20,000^
Sweden (GLF)[81] Platinum 40,000^
United Kingdom (BPI)[82] Platinum 600,000double-dagger
United States (RIAA)[83] None 1,208,000[84]

*sales figures based on certification alone
^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

References

  1. 1 2 Bradle, Lars (31 July 2015). "One Direction Shares First Track Without Zayn Malik, 'Drag Me Down'". Billboard. Retrieved 3 August 2015.
  2. 1 2 Spanos, Brittany. "One Direction Plot Post-Zayn Future With New Song 'Drag Me Down'". Rolling Stone Magazine. Rolling Stone. Retrieved 11 February 2016.
  3. 1 2 3 Lipshutz, Jason (31 July 2015). "One Direction, 'Drag Me Down' Single Review: 1D Becomes Larger Than Life". Billboard. Retrieved 3 August 2015.
  4. ↑ Goodman, Jessica (22 September 2015). "One Direction announce album name, Made In The A.M.". Entertainment Weekly. United States. Time Inc. Retrieved 22 September 2015.
  5. ↑ "One Direction win Best Video at Brits in fans vote". ITV News. Retrieved 2016-10-24.
  6. ↑ Anderson, Trevor (31 July 2015). "One Direction's 'Drag Me Down' Tops Trending 140 There are many fictional stories on Wattpad, describing fictionally how the members of this band wrote the album, Made in the Am, in every fictional way. For example, 'Another Whisper in the Wind' and 'I'd lie' ! Chart". Billboard. Retrieved 3 August 2015.
  7. ↑ "One Direction Releases Drag Me Down, Its First Single Since Zayn Malik Quit the Boy Band—Listen Now!". E! News. Retrieved 2016-10-24.
  8. ↑ "Is One Direction's 'Drag Me Down' all too accurately titled?". Los Angeles Times. 3 August 2015.
  9. ↑ One Direction "Drag Me Down" Sheet Music musicnotes.com
  10. ↑ Corner, Lewis (22 July 2013). One Direction: 'Best Song Ever' – Single review. Digital Spy. Retrieved 25 November 2013.
  11. ↑ Corner, Lewis (31 July 2015). "One Direction's new single 'Drag Me Down' first review – Signals a glossier output". Digital Spy. Retrieved 3 August 2015.
  12. ↑ "Zayn Malik on One Direction's 'Drag Me Down': 'The New Single Is Sick'". Billboard. Retrieved 2016-10-24.
  13. ↑ "One Direction Are Made of the Right Stuff in Their 'Drag Me Down' Video: Watch". Billboard. Retrieved 2016-10-24.
  14. ↑ "One Direction win best video for Drag Me Down - but only Louis and Liam collect it as other members snub the Brits". The Telegraph. Retrieved 2016-10-24.
  15. ↑ "One Direction YouTube Statistics and History". kworb.net. Retrieved 2016-10-24.
  16. ↑ "One Direction Delivers 'Drag Me Down' Debut TV Performance on 'Good Morning America'". Billboard. Retrieved 2016-10-24.
  17. ↑ "One Direction Performs "Drag Me Down" On 'The Ellen Degeneres Show': Watch | Idolator". Music News, Reviews, and Gossip on Idolator.com. 2015-11-18. Retrieved 2016-10-24.
  18. ↑ "The Jonathan Ross Show Episode 6". "ITV Press Centre". Retrieved 2016-10-24.
  19. ↑ "One Direction Drag Me Down Live on Alan Carr Chatty Man's Christmas". Lyrics Songs, Latest Music and Concert. Retrieved 2016-10-24.
  20. ↑ Brandle, Lars (9 August 2015). "One Direction Earns First No. 1 Single in Australia With 'Drag Me Down'". Billboard. Retrieved 11 August 2015.
  21. ↑ Brandel, Lars (9 August 2015). "One Direction's 'Drag Me Down' Cruising to U.K. No. 1". Billboard. Retrieved 11 August 2015.
  22. ↑ "Ed Sheeran has broken Spotify's 'day one' streaming record". Yahoo. 9 January 2017. Archived from the original on 10 January 2017. Retrieved 10 January 2017.
  23. ↑ Trust, Gary. "Can't Feel My Face" tops Hot 100, One Direction debuts at number 3". Billboard.
  24. ↑ "The Hot 100 - the week of August 29, 2015". Billboard. Retrieved 19 August 2015.
  25. ↑ "Australian-charts.com – One Direction – Drag Me Down". ARIA Top 50 Singles. Retrieved 8 August 2015.
  26. ↑ "Austriancharts.at – One Direction – Drag Me Down" (in German). Ö3 Austria Top 40. Retrieved 13 August 2015.
  27. ↑ "Ultratop.be – One Direction – Drag Me Down" (in Dutch). Ultratop 50. Retrieved 7 August 2015.
  28. ↑ "Ultratop.be – One Direction – Drag Me Down" (in French). Ultratop 50. Retrieved 11 August 2015.
  29. ↑ http://www.billboard.com.br/tipo_lista/top-100/#9 Archived 6 January 2015 at the Wayback Machine.
  30. ↑ "One Direction Chart History (Canadian Hot 100)". Billboard. Retrieved August 10, 2015.
  31. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201551 into search.
  32. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201532 into search.
  33. ↑ "Danishcharts.com – One Direction – Drag Me Down". Tracklisten. Retrieved 11 August 2015.
  34. ↑ "Top 20 Ingles" (in Spanish). Monitor Latino.RadioNotas. 7 September 2015. Retrieved 7 September 2015.
  35. ↑ "One Direction – Chart history" Billboard Euro Digital Songs for One Direction. Retrieved 11 August 2015.
  36. ↑ "One Direction: Drag Me Down" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 12 August 2015.
  37. ↑ "Lescharts.com – One Direction – Drag Me Down" (in French). Les classement single. Retrieved 7 August 2015.
  38. ↑ "Musicline.de – One Direction Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH. Retrieved 7 August 2015.
  39. ↑ "Digital Singles Charts – Greece". Billboard.
  40. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 8 August 2015.
  41. ↑ "Chart Track: Week 32, 2015". Irish Singles Chart. Retrieved 7 August 2015.
  42. ↑ "Italiancharts.com – One Direction – Drag Me Down". Top Digital Download. Retrieved 11 August 2015.
  43. ↑ "One Direction Chart History (Japan Hot 100)". Billboard. Retrieved August 25, 2015.
  44. ↑ "One Direction – Chart history" Billboard Luxembourg Digital Songs for One Direction. Retrieved 11 August 2015.
  45. ↑ "Top 20 Ingles" (in Spanish). Monitor Latino. RadioNotas. 7 September 2015. Archived from the original on 25 May 2015. Retrieved 7 September 2015.
  46. ↑ "Nederlandse Top 40 – One Direction" (in Dutch). Dutch Top 40. Retrieved 7 August 2015.
  47. ↑ "Dutchcharts.nl – One Direction – Drag Me Down" (in Dutch). Single Top 100. Retrieved 7 August 2015.
  48. ↑ "Charts.nz – One Direction – Drag Me Down". Top 40 Singles. Retrieved 7 August 2015.
  49. ↑ "Norwegiancharts.com – One Direction – Drag Me Down". VG-lista. Retrieved 27 August 2015.
  50. ↑ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved 9 November 2015.
  51. ↑ "One Direction – Chart history" Billboard Portugal Digital Songs for One Direction. Retrieved 11 August 2015.
  52. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 7 August 2015.
  53. ↑ "SNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201543 into search.
  54. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201532 into search.
  55. ↑ "SloTop50 – Slovenian official singles chart". slotop50.si. Retrieved 18 July 2018.
  56. ↑ "EMA Top 10 Airplay: Week Ending 2015-09-15". Entertainment Monitoring Africa. Retrieved 16 September 2015.
  57. ↑ "Spanishcharts.com – One Direction – Drag Me Down" Canciones Top 50. Retrieved 11 August 2015.
  58. ↑ "Swedishcharts.com – One Direction – Drag Me Down". Singles Top 100. Retrieved 11 August 2015.
  59. ↑ "Swisscharts.com – One Direction – Drag Me Down". Swiss Singles Chart. Retrieved 9 August 2015.
  60. ↑ "Official Singles Chart Top 100". Official Charts Company. Retrieved 8 August 2015.
  61. ↑ "One Direction Chart History (Hot 100)". Billboard. Retrieved August 10, 2015.
  62. ↑ "One Direction Chart History (Adult Contemporary)". Billboard. Retrieved November 24, 2015.
  63. ↑ "One Direction Chart History (Adult Pop Songs)". Billboard. Retrieved November 1, 2015.
  64. ↑ "One Direction Chart History (Pop Songs)". Billboard. Retrieved September 8, 2015.
  65. ↑ "ARIA Charts - End of Year Charts - Top 100 Singles 2015". Australian Recording Industry Association. Archived from the original on 24 January 2016. Retrieved 6 January 2016.
  66. ↑ "Canadian Hot 100 Year End 2015". Billboard. Prometheus Global Media. Retrieved 9 December 2015.
  67. ↑ "Classifiche "Top of the Music" 2015 FIMI-GfK: La musica italiana in vetta negli album e nei singoli digitali" (in Italian). Federazione Industria Musicale Italiana. Retrieved January 13, 2016.
  68. ↑ "Airplay – podsumowanie 2015 roku" (in Polish). Polish Society of the Phonographic Industry. Retrieved December 30, 2015.
  69. ↑ "Hot 100: Year End 2015". Billboard. billboard.com. Retrieved 9 December 2015.
  70. ↑ "End of Year Singles Chart Top 100 - 2015". Official Charts Company. Retrieved 10 May 2017.
  71. ↑ "ARIA Charts - Accreditations - 2016 Singles". Retrieved 31 December 2016.
  72. ↑ "Ultratop − Goud en Platina – singles 2016". Ultratop. Hung Medien. Retrieved 4 March 2016.
  73. ↑ "Canadian single certifications – One Direction – Drag Me Down". Music Canada. Retrieved 21 February 2017.
  74. ↑ "ifpi.dk - One Direction - Drag Me Down". Retrieved 12 January 2016.
  75. ↑ "Italian single certifications – One Direction – Drag Me Down" (in Italian). Federazione Industria Musicale Italiana. Retrieved 7 September 2015.
  76. ↑ "Mexican recording certifications – january 2017 – Me Too". Asociación Mexicana de Productores de Fonogramas y Videogramas. amprofon.com.mx. January 18, 2017. Retrieved January 18, 2017.
  77. ↑ "New Zealand single certifications – One Direction – Drag Me Down". Recorded Music NZ. Retrieved 1 November 2015.
  78. ↑ "Norwegian single certifications – One Direction – Drag Me Down" (in Norwegian). IFPI Norway. Retrieved 27 October 2015.
  79. ↑ "Polish single certifications – One Direction – Drag Me Down" (in Polish). Polish Society of the Phonographic Industry. Retrieved 1 March 2017.
  80. ↑ "Spanish single certifications – One Direction – Drag Me Down" (PDF) (in Spanish). Productores de Música de España. Retrieved 19 November 2015. Select single under "Chart", enter 2015 in the field "Year". Select the certification month in the field "Semana". Click on "Search Charts".
  81. ↑ "Sveriges Officiella Topplista (in Swedish)". International Federation of the Phonographic Industry. Retrieved 30 September 2015. Type One Direction in the top right search bar. Click on "Sok" and select Drag Me Down and see certification.
  82. ↑ "British single certifications – One Direction – Drag Me Down". British Phonographic Industry. Retrieved 5 August 2016. Select singles in the Format field. Select Platinum in the Certification field. Type Drag Me Down in the "Search BPI Awards" field and then press Enter.
  83. ↑ "American single certifications – One Direction – Drag Me Down". Recording Industry Association of America. Retrieved 15 December 2015. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  84. ↑ "Billboard: One Direction's Career Sales". Retrieved 19 June 2016.
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