Disney Channel (Germany)

Disney Channel
Launched 16 October 1999 (1999-10-16)
Owned by The Walt Disney Company (Germany) GmbH
(The Walt Disney Company)
Audience share 0.9% (July 2017 (2017-07), KEK)
Country Germany
Language German
Broadcast area Germany
Austria
Switzerland
Liechtenstein
Headquarters Munich, Germany
Replaced Das Vierte
Sister channel(s) Disney Junior
Website DisneyChannel.de
Availability
Terrestrial
Digital terrestrial television (Germany) Various; region dependent (HD / encrypted)
Satellite
Sky Deutschland Channel 555 (HD)
Cable
Kabel Deutschland (Germany) Channel 203 (SD) / Channel 226 (HD)
UPC Switzerland (Switzerland) Channel 35 (SD)
IPTV
Telekom Entertain (Germany) Channel 63 (SD/HD)
A1 TV (Austria) Channel 31 (SD)
Streaming media
disneychannel.de Watch live

Disney Channel is a German free-to-air television channel owned by The Walt Disney Company (Germany) GmbH, a itself owned by The Walt Disney Company. The channel is based in Munich.

Aimed at all ages, its programming consists of original first-run television series, theatrically-released and original made-for-cable movies and select other third-party programming. The original programming is mainly brought by the American flagship Disney Channel.

The channel – which formerly operated as a premium service – was originally launched on 16 October 1999[1] as a subscription television channel of Sky Deutschland. As of 17 January 2014, the German Disney Channel has become a free-to-air channel.

The network competes with Super RTL (50% owned by Disney-ABC Television Group), KiKa and Nickelodeon Germany similarly-formatted networks whose primary sources of programming is children focused.[2]

History

Walt Disney Television International opened their German offices near Munich by 1 March 1999. The Disney Channel Germany was launched on 16 October 1999 as a subscription channel.[1]

Disney purchased Das Vierte free-to-air TV station by December 2012 from Dmitry Lesnevsky, a Russian media mogul, and former owner of Russia's REN-TV. In April 2013, Disney announced that Das Vierte (the Fourth) would become a Disney Channel in January 2014 as a 24-hour family entertainment network under Disney Channels German head Lars Wagner.[3]

Initial daytime programming included standard Disney channel fare Jessie, Austin & Ally, Phineas and Ferb and Gravity Falls while prime time saw Pixar films and older drawing shows like ABC Family shows plus Hallmark Channel's Cedar Cove. Disney formed an in house ad sales company, Disney Media +, for the channel given that two competitors control most ad sales companies.[4][5] The channel will also be offered on two online platforms: live-stream and a catch-up service.[4] The channel launched over the air on January 17, 2014[5] at 6 AM with the classic animated short film Steamboat Willie.[6] Disney reported that its launch weekend pushed them past Nick in to third place among kid broadcast channels.[2]

Programming

Daytime

Disney Channel Germany original series

Primetime

Availability

Via the airwaves, the station had an availability to 93% of German TV households plus on two online platforms: live-stream and a catch-up service.[4]

Audience share

Germany

January February March April May June July August September October November December Annual average
2014[8]-0.7%0.8%0.8%0.8%0.7%0.7%0.8%0.7%0.8%0.8%0.8%0.8%
2015[9]0.7%0.8%0.9%0.8%0.8%0.7%0.7%0.8%0.8%0.8%0.8%0.9%0.8%
2016[10]0.9%0.9%0.9%0.9%0.8%0.8%0.8%0.9%1.0%0.9%0.9%0.9%Increase 0.9%
2017[11]0.8%0.9%0.8%0.8%0.9%1.0%0.9%

See also

References

  1. 1 2 Brockmeyer, Dieter (March 1, 1999). "Disney Channel gets digital in Germany". Kidscreen. Retrieved 18 July 2013.
  2. 1 2 Roxborough, Scott (January 20, 2014). "Disney Channel Germany Tops Nickelodeon in Ratings on Launch Weekend". The Hollywood Reporter. Retrieved February 18, 2014.
  3. ↑ Roxborough, Scott (April 17, 2013). "Walt Disney to Launch Free-TV Channel in Germany". The Hollywood Reporter. Retrieved February 18, 2014.
  4. 1 2 3 Roxborough, Scott (November 14, 2013). "Disney Betting on Pixar Movies, ABC Series in German Network Launch". The Hollywood Reporter. Retrieved February 18, 2014.
  5. 1 2 Lückerath, Thomas (September 26, 2013). "Disney: Ein Datum, ein Vermarkter und etwas Programm". DWDL.de (in German). Retrieved April 19, 2017. Disney: A Date, a marketer and a little program (English Translation).
  6. ↑ Krei, Alexander (15 January 2014). "Lars Wagner über den Disney Channel (German)". Retrieved 17 January 2014.
  7. ↑ "Serien nach Sendern - Disney Channel 2017". Retrieved 2016-09-23.
  8. ↑ "KEK/Zuschaueranteile 2014" (PDF). kek-online.de. Retrieved 30 May 2017.
  9. ↑ "KEK/Zuschaueranteile 2015" (PDF). kek-online.de. Retrieved 30 May 2017.
  10. ↑ "KEK/Zuschaueranteile 2016" (PDF). kek-online.de. Retrieved 30 May 2017.
  11. ↑ "KEK/Zuschaueranteile 2017" (PDF). kek-online.de. Retrieved 30 May 2017.
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