Deli de Luca

The interior of a Deli de Luca store

Deli de Luca is a Norwegian convenience store and delicatessen chain founded in 2003 by Adriano Capoferro and four other founding partners (Thor Johansen, Geir Syversen, Terje Bergh and Vesna Milkovic).[1] There are 22 stores in Oslo,[2] four in Bergen,[3] one in Stavanger, one in Trondheim, one in Kristiansand, and one in Mo I Rana.[4][5] Most of the stores are open 24/7. In 2006 62% of the company was bought by NorgesGruppen.[6]

The five founding partners had been colleagues at the convenience store chain 7-Eleven, whose Norwegian franchise is operated by local Norwegian retail giant Reitan-Gruppen.[5] The Deli de Luca founders had been frustrated by what they perceived as a rigid and uncreative environment within Reitan's 7-Eleven business. With the financial support of several silent partners, the five broke out on their own to create a cross between a convenience store and a delicatessen.[7]

According to Capoferro, the sale of Deli de Luca was driven by its financial backers' wish to cash out at a pre-set exit date. The purchase of Deli de Luca by NorgesGruppen included a total cashout by the financial partners and a partial cashout by the five operating partners.[6] NorgesGruppen has a reputation for acquiring smaller Norwegian food retailing chains and leaving them a wide latitude in their branding and front office operations, but leveraging its purchasing power and back office platform to boost operating margins.[6]

See also

References

  1. ↑ "Starten". Om oss (in Norwegian). Deli de Luca. Archived from the original on 16 June 2011. Retrieved 22 September 2010.
  2. ↑ "Butikker i Oslo" (in Norwegian). Deli de Luca. Retrieved 22 September 2010.
  3. ↑ "Butikker i Bergen" (in Norwegian). Deli de Luca. Archived from the original on 2 October 2010. Retrieved 22 September 2010.
  4. ↑ "Butikker i Stavanger" (in Norwegian). Deli de Luca. Archived from the original on 2 October 2010. Retrieved 22 September 2010.
  5. 1 2 "Deli De Luca åpnet i Stavanger" (in Norwegian). Archived from the original on 21 January 2013. Retrieved 22 September 2010.
  6. 1 2 3 "Deli de Luca" (in Norwegian). Norgesgruppen. Archived from the original on 26 June 2010. Retrieved 22 September 2010.
  7. ↑ "Visjoner" (in Norwegian). Deli de Luca. Archived from the original on 16 June 2011. Retrieved 22 September 2010.
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