Allen's (confectionery)

Allen's
Product type Confectionery
Owner Nestlé
Country Australia
Introduced 1891 (1891)
Markets Australia
Previous owners MacRobertson's
Rothmans Holdings
Registered as a trademark in Nestlé
Allen's
Tagline A little bit of fun since 1891
Website nestle.com.au/brands/allens

Allen's is an Australian brand of confectionery products produced by Nestlé. It is best known for Minties, a soft chewable mint-flavored confectionery, and their varieties of 'Party Mix' lollies.

History

Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley. It launched as a public company in 1922 and erected a vast factory to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River, where its animated neon sign was a local landmark up to its demise in 1987.[1]

Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company.[2] Allen's was purchased by UK-based Rothmans Holdings in 1985,[3][4] and later sold to Nestlé. Allen's is the top brand of sugar confectionery in Australia.[5]

Products

Current

  • Fantales
  • Jaffas
  • Classic Party Mix
  • Party Mix
  • Retro Party Mix
  • Jelly Beans
  • Killer Pythons
  • Sherbies
  • Kool Mints
  • Snakes Alive
  • Minties
  • Frogs Alive
  • Chicos
  • Strawberries & Cream
  • Pineapples
  • Red Skins
  • Freckles
  • Jelly Tots
  • All About Red
  • Jungle Stretchies
  • Sea Stretchies
  • Peaches & Cream
  • Milk bottles

Former

  • Bursting Bees
  • Chocos
  • Spearmint Leaves - discontinued in 2015 due to poor sales
  • Green Frogs - discontinued in 2015 due to poor sales

Adjustments to product lines

In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams (630kJ) to 24 grams (336kJ). The price of the snake was also adjusted accordingly.[6]

In June 2015 the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling. Spokesperson for Allen's parent company Nestle, Margaret Stuart, has said that the 'Red Frogs' "outsell the green 10 to one".[7]

References

  1. ↑ , accessed 6 September 2015
  2. ↑ Allen Alfred Weaver. Australian Dictionary of Biography, accessed 7 October 2011.
  3. ↑ Confectionery. eMelbourne, accessed 7 October 2011.
  4. ↑ Sweet-talking foreigners corner lolly Market, The Age, 28 June 1985 (https://news.google.com/newspapers?nid=1300&dat=19850628&id=TTRVAAAAIBAJ&sjid=ApUDAAAAIBAJ&pg=5632,5921314&safe=strict&hl=en)
  5. ↑ Keeping it sweet. Convenience and Impulse Retailing, Jan/Feb 2010.
  6. ↑ Evershed, Nick (10 October 2014). "Killer python downsize: how the new and old lollies measure up". The Guardian. The Guardian. Retrieved 5 August 2015.
  7. ↑ "Spearmint Leaves, Green Frogs lollies on way out, but Sherbies and Oddfellows safe, Allen's says". ABC News. ABC (Australia). 30 June 2015. Retrieved 2 July 2015.
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