招牌

Chinese

		provoke; to recruit	cards; game pieces; signboard cards; game pieces; signboard; plate; tablet
simp. and trad. (招牌)		招	牌

Pronunciation

Mandarin
(Pinyin): zhāopái

(Zhuyin): ㄓㄠㄆㄞˊ
Cantonese (Jyutping): ziu¹ paai⁴
Min Nan (POJ): chiau-pâi

Mandarin
- (Standard Chinese)⁺
  - Pinyin: zhāopái → zhāopai (toneless final syllable variant)
  - Zhuyin: ㄓㄠㄆㄞˊ → ㄓㄠ ˙ㄆㄞ (toneless final syllable variant)
  - Gwoyeu Romatzyh: jau.pair
  - Tongyong Pinyin: jhaopåi
  - IPA ^(key): /ʈ͡ʂɑʊ̯⁵⁵ pʰaɪ̯³⁵/ → /ʈ͡ʂɑʊ̯⁵⁵ pʰaɪ̯²/
Cantonese
- (Standard Cantonese, Guangzhou)⁺
  - Jyutping: ziu¹ paai⁴
  - Yale: jīu pàaih
  - Cantonese Pinyin: dziu¹ paai⁴
  - Guangdong Romanization: jiu¹ pai⁴
  - IPA ^(key): /t͡siːu̯⁵⁵ pʰäːi̯²¹/
Min Nan
- (Hokkien)
  - Pe̍h-ōe-jī: chiau-pâi
  - Tâi-lô: tsiau-pâi
  - Phofsit Daibuun: ciau'paai
  - IPA (Xiamen): /t͡ɕiaʊ⁴⁴⁻²² paɪ²⁴/
  - IPA (Quanzhou): /t͡ɕiaʊ³³ paɪ²⁴/
  - IPA (Zhangzhou): /t͡ɕiaʊ⁴⁴⁻²² paɪ¹³/
  - IPA (Taipei): /t͡ɕiaʊ⁴⁴⁻³³ paɪ²⁴/
  - IPA (Kaohsiung): /t͡ɕiaʊ⁴⁴⁻³³ paɪ²³/

Noun

招牌

signboard; shop sign
霓虹燈招牌 / 霓虹灯招牌 ― níhóngdēng zhāopái ― neon sign
reputation of a business, company or product
trademark; copyright; feature; label; signature
招牌菜 ― zhāopáicài ― signature dish
(figuratively, derogatory) pretence; (in the) name (of)

Derived terms

招牌菜 (zhāopáicài)
招牌貨／招牌货
掛招牌／挂招牌
新招牌

砸招牌
臉上掛了招牌／脸上挂了招牌
金字招牌 (jīnzì zhāopái)

See also

牌子 (páizi)

Japanese

Kanji in this term
招	牌
しょう Grade: 5	はい Hyōgaiji
on’yomi

Noun

招牌 (hiragana しょうはい, rōmaji shōhai)

A signboard; a doorplate

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