misbrand

mis- +‎ brand

misbrand (third-person singular simple present misbrands, present participle misbranding, simple past and past participle misbranded)

1. (business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
2. (law) In the law of food and drugs, to convey false or misleading information about a product.

• misbrander

• man-birds