branding

branding (countable and uncountable, plural brandings)

1. The process in which a mark, usually a symbol or ornamental pattern, is burned into the skin of a living person or animal.
   • 2008 May 18, Mitch Keller, “Ink-Stained and Loving It”, in New York Times‎:

     Tattoos, in particular, are not the radical brandings, the bold violations of flesh and propriety, they once were.

2. The promotion of a commercial brand of product in order to give it greater public awareness.

branding

1. present participle of brand

• branding iron
• branding moment

From Dutch branding.

branding (uncountable)

1. breakers, surf

From branden (“burn”) +‎ -ing, compare aestus, which means both fire and tide.

• IPA^(key): /ˈbrɑn.dɪŋ/

• Audio

  (file)

• Hyphenation: bran‧ding

branding f (plural brandingen, diminutive brandinkje n)

1. breakers (foaming waves), surf

• Afrikaans: branding
• → German: Brandung

English

branding m (plural brandings)

1. (marketing) branding