gin up

From gin (short for engine or generate) + up.

gin up (third-person singular simple present gins up, present participle ginning up, simple past and past participle ginned up)

1. (transitive, US) generate, devise or create.

   The Phillies organization has been working hard to gin up a tide of nostalgia for the last season [...]

2. To set up a snare.
3. To exaggerate.
4. Stir up, stimulate, enliven, etc.

From gin (the drink) + up.

gin up (third-person singular simple present gins up, present participle ginning up, simple past and past participle ginned up)

1. (archaic) to drink or become drunk, especially on gin.

• pungi