Amazon Prime

Amazon Prime is a paid subscription service offered by Amazon that gives users access to services that would otherwise be unavailable, or cost extra, to the typical Amazon customer. This includes free one or two-day delivery (depending on the address), streaming music and video, and other benefits. In January 2020, Amazon reported that Prime had more than 150 million subscribers worldwide.[2] Prime's ability to drive customer spending is often compared to Costco's membership program.[3]

Amazon Prime
Type of site
Subscription service
Founded2 February 2005 (2005-02-02)
Area servedInternational
OwnerAmazon
IndustryInternet
Revenue $14.17 billion (2018)[1]
URLamazon.com/prime (US)
RegistrationRequired
Users150 million[2]
Current statusActive

History

Early history

In 2005, Amazon announced the creation of Amazon Prime, a membership service offering free two-day shipping within the contiguous United States on all eligible purchases for an annual fee of $79 (equivalent to $103 in 2019),[4] and discounted one-day shipping rates.[5] Amazon launched the program in Germany, Japan and the United Kingdom in 2007; in France (as "Amazon Premium") in 2008, in Italy in 2011, in Canada in 2013,[6] in India in July 2016[7] and in Mexico in March 2017.[8] According to Amazon, there are now Prime members in 17 countries in North America, Europe and Asia-Pacific.[9]

From 2012 to 2016

Amazon Prime membership in Australia, Canada, Germany, the United Kingdom, India, and the United States also provides Amazon Video,[10] the instant streaming of selected films and TV programs at no additional cost.[11] In November 2011, it was announced that Prime members had access to the Kindle Owners' Lending Library, which allows users to borrow up to one a month of specified popular Kindle e-books.[12] People with an email address at an academic domain such as .edu or .ac.uk, typically students, are eligible for Prime Student privileges, including discounts on Prime membership.[13]

In March 2014, Amazon increased the annual US membership fee for Amazon Prime from $79 to $99.[4][14] Shortly after this change, Amazon announced Prime Music, providing unlimited, ad-free music streaming.[15] In November 2014, Amazon added Prime Photos, adding unlimited storage of files deemed to be photographs in the users' Amazon Drive.[16][17][18] Amazon began offering free same-day delivery to Prime members in 14 United States metropolitan areas in May 2015.[19]

In April 2015, Amazon started a trial partnership with Audi and DHL in order to deliver directly into the trunks of Audi cars, available in the Munich, Germany area to some Audi-connected car users.[20]

In December 2015, Amazon stated that "tens of millions" of people were Amazon Prime members.[21] Amazon Prime added 3 million members during the third week of December 2015.[22] That month Amazon announced the creation of the Streaming Partners Program,[23] a subscription service that provides Amazon Prime subscribers with additional streaming video services. Among the programming providers involved in the program are Showtime, Starz. Lifetime Movie Club (containing recent original movie titles from Lifetime Television and Lifetime Movie Network), Smithsonian Earth, and Qello Concerts.

2016 onward

In January 2016, Amazon Prime reached 54 million members according to a report from Consumer Intelligence Research Partners.[24] Several reports in January 2016 said that nearly half of all U.S. households were members of Amazon Prime at that time.[25]

In April 2016, Amazon announced same-day delivery would be expanded to include the areas of Charlotte, Cincinnati, Fresno, Louisville, Milwaukee, Nashville, Central New Jersey, Raleigh, Richmond, Sacramento, Stockton, and Tucson, bringing total coverage to 27 metro areas.[26][27]

In September 2016, Amazon launched a restaurant delivery service for Prime members in London, England, with free delivery on all orders over £15.[28]

In September 2016, Amazon subsidiary Twitch announced features available to users with an Amazon Prime subscription (Twitch Prime), including monthly offers of video games and add-on content, and the ability to purchase a free subscription to a user's channel once per-month.[29][30]

In December 2016, Amazon began offering Prime membership for an alternative monthly, instead of yearly fee, of $10.99 per month,[31] increased to $12.99 in February 2018.[32]

In December 2016, Amazon announced Wickedly Prime, an own-brand line of food and beverages available to Prime members.[33]

Amazon announced Prime Wardrobe, a service that lets customers try on clothes before they pay, in June 2017.[34]

In 2017, Amazon announced the Prime Exclusive Phone program, which offers some smartphones displaying Amazon ads on the lock screen from companies including LG, Motorola and Nokia at a discount.[35]

In May 2018, Amazon increased the annual US Prime membership fee from $99 to $119.[36]

In June 2019, Amazon expanded their one-day delivery with Amazon Prime, stating that Prime Free One Day was available to U.S. members on more than 10 million products with no minimum purchase.[37]

On March 3, 2020, Amazon announced it installed "mini-fulfillment centers" in select U.S. cities, including Dallas, Orlando, Philadelphia, and Phoenix to reduce same-day delivery times. [38]

Later the same month, during the 2019–20 coronavirus pandemic, Prime express delivery dates for various in-stock items reached delays of up to a month in the US instead of the usual 1-2 days, as Amazon struggled to meet demand and announced it would prioritize the most essential items.[39]

Prime Music

Prime Music is a music streaming service that is most similar to Spotify. It offers a limited library of most songs to Amazon Prime members at no additional cost. Amazon offers a separate subscription service called Amazon Music Unlimited which unlocks all other songs not available without a subscription. It costs $7.99 per month for Prime members and $9.99 per month for non-Prime members.

Prime Video
Main article: Prime Video

The service debuted on September 7, 2006 as Amazon Unbox in the United States. On September 4, 2008, the service was renamed Amazon Video on Demand. The Unbox name still refers to the local program, which as of August 2014 is no longer available for downloading purchased instant videos. On February 22, 2011, the service rebranded as Amazon Instant Video.

Prime Reading

Beginning in October 2016, Prime members in the U.S. receive access to a rotating set of Kindle e-books through Prime Reading.[40] Some magazines and travel guides are also available through the service.[41] Prime Reading is unrelated to the Kindle Owners Lending Library, Kindle Unlimited, and Kindle First, all of which continue to be available.[42]

Prime Pantry

In April 2014, Amazon began a service for shipping non-perishable grocery store items into a single box for delivery for a fixed fee. The service is available in the United States, the United Kingdom, Germany, Austria, India, Japan, Italy, Spain and France.

For $6, Amazon Prime members can have box of "pantries" delivered to their homes. As people shop, Amazon quantifies the space each item takes up so that people can assess the number of boxes needed before check off and shipping.

Prime Now

In December 2014, Amazon announced that as a benefit to Prime members located in parts of Manhattan and New York City the capability to get products delivered to them within one hour for a fee of $7.99, or within two hours for no additional fee. As of 2014, 25,000 daily essential products were available with this delivery service.[43] In February 2015, the service was extended to include all of Manhattan.[44] By mid-2016, it had been expanded in the United States to include parts of Chicago, Miami, Baltimore,[45] Seattle, Dallas, Atlanta, Austin, Nashville, Portland, San Antonio, and Tampa.[46][47][48] Outside of the United States, it has expanded to parts of the United Kingdom,[49] Italy,[50] Germany,[51] France,[52] Spain,[53] Japan,[54] and Singapore.[55] To meet the on-demand needs of Prime Now, Amazon further launched Amazon Flex, a platform for independent contractors to provide delivery services.[56]

Amazon Key

In-Home
In October 2017, Amazon.com added an option for Prime members to get in-home deliveries by its Amazon Flex contractors, who gain entry using a one-time code.[57] The service, Amazon Key, became available for customers residing in 37 United States metro areas in April 2018.[58][59] As of 2018 the service required a Kwikset or Yale smart lock and a special version of Amazon's Cloud Cam security camera.[60]

Customers are given a time window of four hours for the package to be delivered. Once the courier opens the door, the Cloud Cam records a clip until the door is locked, which is sent to the customer's smartphone.[61] Participants in the service can also use the Amazon Key companion app for iOS and Android to lock and unlock the door, monitor the camera, and issue virtual keys.[62]

A month after the service was launched, a security expert found a flaw, since patched, in the system which would freeze the camera and stop image transmission.[63]

In-Car
Amazon Key In-Car is a service allowing owners of vehicles with OnStar (that are 2015+ models) or Volvo on Call, to get packages delivered in their vehicle's trunk.[64] The service is available in the same areas as Amazon Key's In-Home delivery, but requires no additional hardware.[65] Customers are provided with a four-hour delivery window.[66] During that time, their vehicle must be located in a publicly accessible area.[67]

In-Garage
At CES 2019, Amazon announced a partnership with the Chamberlain Group, allowing packages to be placed in customers garages with myQ-enabled openers, as part of the Key service.[68]

Prime Air

60 Minutes announced on December 1, 2013 that Amazon Prime Air was a possible future delivery service expected to be in development for several more years. In concept, the process would use drones to deliver small packages (less than five pounds) within 30 minutes by flying short distances (10–20 km) from local Amazon Fulfillment Centers.[69][70] In the United States, the project will require the Federal Aviation Administration to approve commercial use of unmanned drones.[71]

In July 2014, it was revealed the company was developing its 8th and 9th drone prototypes, some that could fly 50 miles an hour and carry 5-pound packages, and had applied to the FAA to test them.[72]

Despite the company's confidence, as of March 2020, the project is not yet in flight, and Amazon is awaiting both patents and logistic agreements from the US and UK governments.

Prime Day

On July 15, 2015, in honor of the website's 20th anniversary, Amazon first held Prime Day. The event features a large number of sales and promotions that are exclusively available to Amazon Prime subscribers, with Amazon promoting that the first edition would feature "more deals than Black Friday".[73] The inaugural Prime Day faced criticism over the quality of the discounts offered, with many of them being tied to items not in high demand. Some users jokingly described the event as a "yard sale", and Walmart also countered the event with a promotional blog post arguing that customers "shouldn't have to pay $100 to find great deals". Amazon defended criticism of the event, noting that order volume on the website had "surpassed" Black Friday sales in 2014.[74][75][76][77][78]

Also in July 2015, Amazon Prime announced[79] it signed up Jeremy Clarkson, Richard Hammond, and James May, formerly of BBC's Top Gear, to begin working on The Grand Tour for Amazon Prime Video, which was released in 2016. On July 13, 2016, Amazon Prime said customers placed 60 percent more orders worldwide on "Prime Day".[80] The 2018 edition was preceded by a concert event headlined by Ariana Grande, and streamed on Amazon Video and Twitch.[81] The 2019 concert was held on July 10 ahead of Prime Day starting on July 15, and streamed exclusively for Prime subscribers, featuring Taylor Swift, Dua Lipa, Becky G, and SZA.[82][83][84]

In 2018, Prime Day first became tied to protests of Amazon and employee strikes due to the treatment of workers at its fulfillment centers. Supporters of these actions have urged boycotts of Amazon during Prime Day as solidarity, covering all services provided by the company or its subsidiaries.[85][86][87][88]

See also

References
  1. "Amazon Prime reveals revenues for first time". Marketing Week. Retrieved 7 August 2017.
  2. "Amazon has 150 Million Prime Members". Engadget. Retrieved 31 January 2020.
  3. Hanbury, Mary. "9 times when Costco is better than Amazon, according to experts". Business Insider. Retrieved 2019-10-04.
  4. Weissmann, Jordan (March 13, 2014). "Amazon Is Jacking Up the Cost of Prime, and It's Still Cheap". Slate.com. The Slate Group. Retrieved May 9, 2014.
  5. "Amazon Prime". amazon.com. Retrieved September 6, 2012.
  6. Smith, Mat (January 8, 2013). "Amazon Prime arrives in Canada: Free two-day shipping, no Instant Video". Engadget. AOL. Retrieved May 9, 2014.
  7. Dua, Kunal (July 26, 2016). "Amazon Prime Launched in India, Amazon Video 'Is Coming".
  8. Perez, Sarah. "Amazon Prime launches in Mexico". TechCrunch. Retrieved 2017-03-07.
  9. "Prime Day 2018".
  10. Sawers, Paul (February 21, 2014). "Amazon Launches Prime Instant Video in UK & Germany". The Next Web. Retrieved May 9, 2014.
  11. "Amazon Adds Instant Videos to Amazon Prime". phx.corporate.ir.net. February 22, 2011. Retrieved September 6, 2012.
  12. Boog, Jason (November 3, 2011). "Kindle Owners' Lending Library Unveiled". GalleyCat.
  13. "Amazon.com Help: Join Prime Student". www.amazon.com.
  14. Stone, Brad; Brustein, Joshua (March 13, 2014). "As It Warned, Amazon Boosts the Price of Prime". Bloomberg Businessweek. Bloomberg L.P. Retrieved May 9, 2014.
  15. "Learn More About Amazon Prime". Amazon.com. Retrieved July 23, 2014.
  16. "Amazon Prime customers now get unlimited cloud storage for photos". The Verge.
  17. About RAW Photo Files, Amazon. Accessed 2 September 2016.
  18. Amazon Drive: Photo, Video, and File Requirements, Amazon. Accessed 2 September 2016.
  19. "Wired.com". May 28, 2015.
  20. "Maismotores.net". April 23, 2015.
  21. Shaffer, Leslie. "Amazon lifts the veil on Prime". cnbc.com. CNBC. Retrieved 28 December 2015.
  22. Molina, Brett. "Amazon: Prime members in 'tens of millions'". usatoday.com. USA Today. Retrieved 28 December 2015.
  23. "Amazon Media Room: Press Releases". Amazon.
  24. "Amazon Prime now reaches nearly half of U.S. households". cnn.com. CNN. Retrieved 26 January 2016.
  25. Amazon Prime Memberships CNN, January 26, 2016.
  26. "Prime FREE Same-Day Delivery Expands to 11 New Metro Areas | Business Wire". www.businesswire.com. Retrieved 2016-04-06.
  27. "Prime FREE Same-Day Delivery". Retrieved 2016-04-06.
  28. Steve O'Hear (7 September 2016). "Amazon launches restaurant delivery for Prime members in London". TechCrunch. Retrieved 9 September 2016.
  29. "Twitch Prime members will lose ad-free viewing next month". The Verge. Retrieved 2018-08-20.
  30. Statt, Nick (September 30, 2016). "Twitch will be ad-free for all Amazon Prime subscribers". The Verge. Retrieved September 30, 2016.
  31. Stelter, Brian. "Amazon Prime goes monthly in new challenge to Netflix". CNNMoney. Retrieved 2017-10-20.
  32. Fox Rubin, Ben (19 January 2018). "Amazon boosts monthly Prime fee by almost 20 percent". CNET. CBS Interactive. Retrieved 21 January 2018 – via CBS News.
  33. Perez, Sarah. "Amazon launches its newest private label, Wickedly Prime". TechCrunch. Retrieved 2016-12-23.
  34. Wingfield, Nick (June 20, 2017). "Amazon Will Let Customers Try On Clothes Before Buying". The New York Times. ISSN 0362-4331.
  35. Amazon will now sell you high-end LG phones for less, if you'll put up with ads The Verge Retrieved 26 October 2017
  36. "Amazon will raise the price of Prime by $20 in a few weeks".
  37. "Prime Free One Day". US Day One Blog. Retrieved 2019-06-04.
  38. "Amazon makes its same-day delivery service faster in select US cities". TechCrunch. Retrieved 2020-03-05.
  39. Rey, Jason Del (2020-03-22). "Amazon Prime delivery delays are now as long as a month". Vox. Retrieved 2020-03-25.
  40. Moscaritolo, Angela (5 October 2016). "Amazon Bulks Up Prime With Unlimited 'Reading'". PC Magazine. Retrieved 2 January 2018.
  41. Fitzpatrick, Alex (5 October 2016). "Amazon's Latest Prime Perk Is Great for Readers". Time. Time Inc. Retrieved 2 January 2018.
  42. Molina, Brett (6 October 2016). "Amazon introduces Prime Reading for subscribers". USA Today. Retrieved 2 January 2018.
  43. "Prime Now". Wired. Retrieved December 22, 2014.
  44. "Amazon's One-Hour Delivery Service Goes Live Across Manhattan". Retrieved February 17, 2015.
  45. Campbell, Colin; Rector, Kevin; Anderson, Jessica (19 March 2015). "Amazon launches one-hour delivery service in Baltimore". The Baltimore Sun. Archived from the original on 19 March 2015. Retrieved 19 March 2015.
  46. . Retrieved March 19, 2015
  47. Andre Revilla (May 18, 2015). "Amazon takes the NYC subway to shorten delivery times". Digital Trends. Retrieved May 19, 2015.
  48. "Amazon launches Prime Now two-hour delivery service in Tampa Bay".
  49. Morley, Nicole. "Amazon Prime Now expands across UK (so you can have shopping delivered in less than an hour)". Metro.co.uk. Retrieved 2015-12-31.
  50. "Amazon launches Amazon Prime Now in Italy". Ecommerce News. Retrieved December 13, 2015.
  51. "Berlin: Amazon startet Lieferung binnen einer Stunde". computerbild.de (in German). Retrieved 2016-06-20.
  52. "Amazon Prime Now débarque à Paris, avec sa livraison en une heure". lsa-conso.fr (in French). Retrieved 2016-06-16.
  53. "Amazon estrena hoy en Barcelona un centro de reparto y las entregas en una hora". lsa-conso.fr (in French). Retrieved 2016-06-16.
  54. "Amazon Prime Now comes to Tokyo « Post & Parcel". postandparcel.info. Retrieved December 13, 2015.
  55. "Amazon Prime Now lands in Singapore app stores". Channel NewsAsia. 26 July 2017. Retrieved 29 July 2017.
  56. "What is Amazon Flex? | Amazon Flex Info". Retrieved 2016-12-13.
  57. Emba, Christine (25 October 2017). "Amazon Key is Silicon Valley at its most out-of-touch". The Washington Post. Retrieved 26 October 2017.
  58. Domonoske, Camila (25 October 2017). "Amazon's Newest Service Would Let Couriers Unlock Front Doors, Monitored By Cameras". National Public Radio. Retrieved 26 October 2017.
  59. "Supported Cities and Surrounding Areas for Amazon Key In-Home Delivery". Amazon Help & Customer Service Center. Retrieved 29 April 2018.
  60. "Amazon launches smart lock and security cam system to take in-home deliveries for Prime members, with iPhone app alerts". 9to5Mac. 2017-10-25. Retrieved 2017-11-09.
  61. "Amazon can soon put packages in your home when you're not there — here's how it works". Business Insider. October 25, 2017. Retrieved December 7, 2017.
  62. "What is Amazon Key, how does it work, and where is it available?". Pocket-lint. Retrieved 2017-11-09.
  63. Jeff Rossen and Lindsey Bomnin (December 19, 2017). "Flaw in Amazon Key delivery tech could leave your home vulnerable to thieves". National Broadcasting Company. Retrieved December 19, 2017.CS1 maint: uses authors parameter (link)
  64. Kraus, Rachel (24 April 2018). "Amazon can now deliver packages to the trunk of your car". Mashable. Retrieved 19 May 2018.
  65. "Amazon car delivery now available for some Prime members". CBS News. 24 April 2018. Retrieved 19 May 2018.
  66. Reisinger, Don (24 April 2018). "Amazon Key Delivery Expands to the Trunk of Your Car". Fortune. Retrieved 19 May 2018.
  67. Fox Rubin, Ben (24 April 2018). "Amazon Key In-Car delivers packages right to your car's trunk". CNET. Retrieved 19 May 2018.
  68. Palladino, Valentina (8 January 2019). "Amazon attempts less-creepy delivery by placing packages in your garage". Ars Technica. Retrieved 26 January 2019.
  69. Strange, Adario. "Amazon Unveils Flying Delivery Drones on '60 Minutes'". Mashable. Retrieved December 1, 2013.
  70. Hickey, Matt. "Meet Amazon Prime Air, A Delivery-By-Aerial-Drone Project". Forbes. Retrieved December 1, 2013.
  71. Pierce, David. "Delivery drones are coming: Jeff Bezos promises half-hour shipping with Amazon Prime Air". The Verge. Vox Media. Retrieved December 1, 2013.
  72. "E-commerce giant Amazon seeks FAA nod for testing drones". Seattle Bulletin. Archived from the original on 2014-07-14. Retrieved July 11, 2014.
  73. McCormick, Rich. "Amazon says 20th birthday celebration will be bigger than Black Friday". The Verge. Retrieved November 21, 2015.
  74. Garcia, Ahiza (2015-07-15). "Amazon 'Prime Day' shattered global sales records". CNNMoney. Retrieved 2019-07-15.
  75. "Amazon Says Prime Day Was Bigger Than Black Friday And Will Be Held Again". TechCrunch. Retrieved 2019-07-15.
  76. "Amazon Marks 20th Anniversary With "Prime Day," Its Answer To Black Friday". TechCrunch. Retrieved 2019-07-15.
  77. Garcia, Ahiza (2015-07-15). "Angry Amazon customers vent over sale fail". CNNMoney. Retrieved 2019-07-15.
  78. Ciambriell, Roo. "Amazon Prime Day Is Less of a Mega-Sale Than a Crappy Yard Sale, Customers Say". Adweek. Retrieved 2019-07-15.
  79. "AmazonVideoUK Twitter Account: We've got a brand new ride". July 30, 2015.
  80. "Amazon Says Prime Day Orders Jump 60 Percent over Last Year".
  81. "Ariana Grande to Headline Amazon Music Prime Day Concert". Variety. July 10, 2018. Retrieved July 12, 2019.
  82. Brandle, Lars (July 11, 2019). "Taylor Swift Sings 'Shake It Off,' 'Blank Space' & More at Amazon Prime Day Concert: Watch". Billboard.
  83. Weatherby, Taylor & Ginsberg, Gab (July 11, 2019). "Taylor Swift, Dua Lipa, SZA and Becky G Serve Up Girl Power at Amazon Prime Day Concert: Recap". Billboard.CS1 maint: multiple names: authors list (link)
  84. Schaffstall, Katherine (July 11, 2019). "Inside Taylor Swift-Headlined Amazon Prime Day Concert With Gigi Hadid, 'Marvelous Mrs. Maisel' Star and More".
  85. Paul, Kari (2019-07-15). "Prime Day: activists plan protests in US cities and a boycott of e-commerce giant". The Guardian. ISSN 0261-3077. Retrieved 2019-07-15.
  86. Tiku, Nitasha (2018-07-16). "Strikes, Boycotts, and Outages Mar Amazon Prime Day". Wired. ISSN 1059-1028. Retrieved 2019-07-15.
  87. "Amazon Warehouse Workers Plan Strike During Prime Day 2019". Fortune. Retrieved 2019-07-15.
  88. Brandom, Russell (2019-07-14). "Should you boycott Amazon Prime Day?". The Verge. Retrieved 2019-07-15.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.