XHOBS-FM
XHOBS-FM is a radio station in Ciudad Obregón, Sonora, Mexico. Broadcasting on 92.1 FM, XHOBS is currently operated by ISA Corporativo and carries the Ke Buena grupera format from Televisa Radio.
| City | Ciudad Obregón, Sonora, Mexico |
|---|---|
| Branding | Ke Buena |
| Slogan | Aquí Suena |
| Frequency | 92.1 FM |
| First air date | March 11, 1988 (concession) |
| Format | Grupera |
| ERP | 25 kW[1] |
| Transmitter coordinates | 27°29′34″N 109°56′44.45″W |
| Call sign meaning | OBregón Sonora |
| Former call signs | XEOBS-AM |
| Former frequencies | 1070 kHz (1988-2018) |
| Affiliations | Televisa Radio |
| Operator | ISA Corporativo[2] |
| Owner | Grupo Radiorama (XEOBS-AM, S.A. de C.V.) |
| Sister stations | XHAP-FM |
| Website | {{URL|example.com|optional display text}} |
History
XEOBS-AM 1070 received its concession on March 11, 1988. It was a daytime-only station owned by Radiorama subsidiary Futuro Sonoro, S.A. It migrated to FM in 2011, and soon after, Radiorama largely exited Sonora and sold its stations to Grupo Larsa.
In April 2018, Larsa ditched the Xtasis English classic hits format for pop using the Arroba FM brand owned by Radiorama.
On June 4, 2019, ISA Corporativo, an outdoor advertising company, entered broadcasting by assuming operations of XHOBS and XHAP-FM 96.9. It immediately flipped XHOBS to the Ke Buena format from Televisa Radio and instituted a new news service powered by the Diario del Yaqui and Diario del Mayo newspapers.[2]
References
- Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-09-17. Technical information from the IFT Coverage Viewer.
- "ISA Corporativo anuncia operaciones radiofónicas en Sonora". El Universal. June 5, 2019. Retrieved June 5, 2019.