WMSR-FM

WMSR-FM (94.9 FM) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned and operated by Singing River Media Group, LLC.

WMSR-FM
CityCollinwood, Tennessee
Broadcast areaFlorence-Muscle Shoals Metropolitan Area
Branding94.9 The Bull
Slogan"#1 for New Country"
Frequency94.9 MHz
First air date1991
FormatCountry
ERP7,100 watts
HAAT181 meters (594 ft)
ClassC3
Facility ID50128
Call sign meaningW Muscle Shoals Radio or M uscle Shoals StaR
OwnerSinging River Media Group, LLC
Sister stationsWLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
WebcastListen Live
Websitethebull949.com

History

As of August 30, 2013, the station flipped from contemporary hit radio (CHR) to adult album alternative (AAA), keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program (5 a.m. to 9 a.m. CST) and Paige Holland continued as mid-day hostess (9 a.m. to 3 p.m. CST). Afternoon drive personality Michelle Lockheart was moved to evenings (7 p.m. to midnight CST) with a new Afternoon program featuring the station's current music and program director Brian Rickman debuting (3 p.m. to 7 p.m. CST). Harley Quinn was added to the line-up as the station's overnight personality.

Additional programming on the station includes "The 10 @ 10" wherein the station spotlights a different year at 10 a.m. and plays "10 songs that defined it". The "Nineties At Noon" replaced the previous "Flashback Lunch". "Cover To Cover" airs at 1 p.m. and Paige Holland highlights a diverse round of cover songs. In the 4 p.m. hour Brian Rickman offers "Out of Context", a feature devoted to rare and particularly odd recordings from all genres. At 11 p.m. weeknights, Michelle Lockheart hosts "The 11th Hour", a feature dedicated to post-rock, ambient music, trip hop, stoner rock, world music and various other subgenres of popular music.

On November 2, 2015, WMSR rebranded as "94.9 The X".[1]

In late March 2018, WMSR-FM changed their format from adult album alternative to urban contemporary, branded as "Power 94.9".[2]

On April 26, 2019, WMSR-FM changed their format from urban contemporary to country, branded as "94.9 The Bull".[3]

References
  1. WMSR Relaunches as 94.9 The X Radioinsight - November 3, 2015
  2. Alabama Broadcast Media Page
  3. A New Country Bull Debuts in Muscle Shoals Radioinight - April 26, 2019



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